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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien
Murad Daulay, M. Safii
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Religion Aerospace Engineering Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Penyuluhan Peningkatan Pendapatan dan Pengembangan Pasar Wisata Ladang Edukasi Murad Daulay, M. Safii; Hasanah, Uswatun; Prayogi, Oki; Fatmasari, Ayunda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.750

Abstract

This community service activity aims to assist the managers of Wisata Ladang Edukasi in increasing income and expanding market reach. A team of lecturers from Universitas Tjut Nyak Dhien, supported by Management students, provided guidance as a form of academic contribution to society. Wisata Ladang Edukasi combines elements of education and recreation but still faces challenges in marketing strategies and business management. The method used was counseling through direct dialogue, delivery of marketing materials, and interactive discussions. The results showed that the managers gained new insights on market segmentation, the importance of digital promotion, and improving services based on visitor needs. The activity also raised community awareness of the potential of educational tourism as a sustainable income source. For students, this was a valuable opportunity to apply management theories in real situations and develop soft skills such as communication and teamwork. Overall, the activity contributed to enhancing the partners' capacity and strengthening the university's role in community development.
Penyuluhan Strategi Peningkatan Penjualan Bagi Pedagang Pasar Sukaramai Medan Murad Daulay, M. safii; Yunita, Mella; Elyani, Elyani; Fatmasari, Ayunda; Tanjung, Oppie Meisya; Lubis, Hilman
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 1 (2025): Edisi Januari 2025 - Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i1.1572

Abstract

This community service program aimed to assist traders at Sukaramai Market in addressing declining sales due to digital competition and the presence of street vendors (PKL). The program focused on providing counseling and assistance in digital marketing strategies to complement traditional offline selling methods. The methods used included preparation, implementation, and evaluation stages. During the preparation stage, observations and interviews were conducted to identify the main challenges faced by the traders. The implementation stage involved interactive counseling by six lecturers and ten students for 35 traders, followed by a practical simulation on creating social media accounts and managing digital promotions. Evaluation was carried out using questionnaires to measure traders' understanding, responses, and readiness to implement the strategies. The results showed that 80% of traders understood the materials presented, with the majority expressing interest in adopting online marketing. Direct assistance enabled most traders to practice the steps of digital marketing independently. However, some challenges were encountered, such as limited internet access and unfamiliarity with technology among a portion of the traders. In conclusion, this program successfully improved traders' understanding and interest in digital marketing as a means to increase their sales. Further training and technological infrastructure support are necessary to expand the program's impact and sustainability. This initiative is expected to provide practical solutions and open opportunities for more adaptive business development in the digital era.
Co-Authors Elyani, Elyani Fatmasari, Ayunda Lubis, Hilman prayogi, oki Tanjung, Oppie Meisya Uswatun Hasanah YUNITA, MELLA