Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Sosioteknologi Ganaya: Jurnal Ilmu Sosial dan Humaniora SEIKO : Journal of Management & Business
Khoirunissa, Alvi Diani
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategy Analysis of PT. Sumber Alfaria Trijaya TBK Khoirunissa, Alvi Diani; Ramdani, Luki; Kaltum, Umi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 5 No 4 (2022)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v5i4.2811

Abstract

This study aims to analyze the strategy of PT Sumber Alfaria Trijaya, Tbk. by using a SWOT analysis consisting of a matrix of IFAS (Internal Factor Analysis Strategy), EFAS (External Factor Analysis Strategy) as a basis for identifying the strengths and weaknesses of the company. This study uses descriptive qualitative research methods to explain external factors and internal factors in the company. The results of the study show that PT Sumber Alfaria Trijaya Tbk is a leader in the retail business in Indonesia which still needs support in the form of large promotions and expansions and is in a strong position and has great growth potential in the future. This research contributes to expanding understanding of the business strategy of PT Sumber Alfaria Trijaya Tbk and provides advice for making the right decisions in developing the business in the future.
Pengaruh Penilaian Prestasi Kerja Karyawan Terhadap Promosi Jabatan Pada PT. Semen Tonasa Kabupaten Pangkep Kota Makassar Goeliling, Ardhi; Rahman, Fatmawati A.; Sukiman, Sukiman; Khoirunissa, Alvi Diani; Ramdani, Luki
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4847

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh komponen prestasi kerja karyawan terhadap promosi jabatan di PT. Semen Tonasa Kabupaten Pangkep. Populasi yang menjadi subjek penelitian ini adalah seluruh karyawan PT. Semen Tonasa Kabupaten Pangkep, dengan total jumlah 1.175 orang. Sampel yang digunakan dalam penelitian ini sebanyak 100 orang, yang dipilih menggunakan metode sampel probabilitas. Pengumpulan data dilakukan melalui observasi dan angket. Analisis data dilakukan menggunakan metode regresi linier berganda dengan bantuan Statistical Product and Service Solution (SPSS). Hasil dari analisis regresi linier sederhana menunjukkan persamaan Y= 12,819 + 0,226X. Temuan penelitian ini menunjukkan bahwa variabel prestasi kerja karyawan memiliki pengaruh signifikan terhadap promosi jabatan. Hasil analisis korelasi determinasi (R Square) sebesar 0,670, yang menunjukkan bahwa variabel prestasi kerja karyawan memberikan kontribusi sebesar 67%, sementara 33% dipengaruhi oleh variabel lain yang tidak diteliti. Uji t dilakukan untuk menguji pengaruh variabel bebas (prestasi kerja karyawan) terhadap variabel terikat (promosi jabatan) di PT. Semen Tonasa Kabupaten Pangkep. Dari hasil uji t, diperoleh nilai t hitung sebesar 36,334, sedangkan nilai t tabel adalah 1,66055 (t hitung > t tabel). Hal ini menunjukkan adanya pengaruh positif dan signifikan dari variabel bebas terhadap promosi jabatan. Kata Kunci: Prestasi Kerja, Promosi Jabatan
Peran Virtual Experiential Marketing dan Brand Trust terhadap Brand Loyalty: Peran Virtual Experiential Marketing dan Brand Trust terhadap Brand Loyalty khoirunissa, Alvi diani; Rufaidah, Popy
Jurnal Sosioteknologi Vol. 23 No. 1 (2024): MARCH 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.1.2

Abstract

The purpose of this study is to analyze the role of virtual experiential marketing and brand trust in brand loyalty among virtual try-on cosmetic filter users in Indonesia. An online tool made using Google Forms and shared on social media was used to perform the research. SEM-PLS was the statistical method employed to examine 287 convenience sample data. The results showed that virtual experiential marketing has a positive impact on brand loyalty, and brand trust has a positive impact on brand loyalty. The study recommends the most effective indicators of virtual experiential marketing, identifying external factors that influence a cosmetics brand's strategy in Indonesia in forming trust and loyalty, and using the virtual try-on filter feature to build trust through positive virtual experiences.
Co-Authors Goeliling, Ardhi Kaltum, Umi Popy Rufaidah Rahman, Fatmawati A. Ramdani, Luki Sukiman Sukiman