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All Journal International Journal of Artificial Intelligence Research Ganaya: Jurnal Ilmu Sosial dan Humaniora SEIKO : Journal of Management & Business IIJSE
Ramdani, Luki
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Strategy Analysis of PT. Sumber Alfaria Trijaya TBK Khoirunissa, Alvi Diani; Ramdani, Luki; Kaltum, Umi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 5 No 4 (2022)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v5i4.2811

Abstract

This study aims to analyze the strategy of PT Sumber Alfaria Trijaya, Tbk. by using a SWOT analysis consisting of a matrix of IFAS (Internal Factor Analysis Strategy), EFAS (External Factor Analysis Strategy) as a basis for identifying the strengths and weaknesses of the company. This study uses descriptive qualitative research methods to explain external factors and internal factors in the company. The results of the study show that PT Sumber Alfaria Trijaya Tbk is a leader in the retail business in Indonesia which still needs support in the form of large promotions and expansions and is in a strong position and has great growth potential in the future. This research contributes to expanding understanding of the business strategy of PT Sumber Alfaria Trijaya Tbk and provides advice for making the right decisions in developing the business in the future.
Pengaruh Penilaian Prestasi Kerja Karyawan Terhadap Promosi Jabatan Pada PT. Semen Tonasa Kabupaten Pangkep Kota Makassar Goeliling, Ardhi; Rahman, Fatmawati A.; Sukiman, Sukiman; Khoirunissa, Alvi Diani; Ramdani, Luki
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4847

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh komponen prestasi kerja karyawan terhadap promosi jabatan di PT. Semen Tonasa Kabupaten Pangkep. Populasi yang menjadi subjek penelitian ini adalah seluruh karyawan PT. Semen Tonasa Kabupaten Pangkep, dengan total jumlah 1.175 orang. Sampel yang digunakan dalam penelitian ini sebanyak 100 orang, yang dipilih menggunakan metode sampel probabilitas. Pengumpulan data dilakukan melalui observasi dan angket. Analisis data dilakukan menggunakan metode regresi linier berganda dengan bantuan Statistical Product and Service Solution (SPSS). Hasil dari analisis regresi linier sederhana menunjukkan persamaan Y= 12,819 + 0,226X. Temuan penelitian ini menunjukkan bahwa variabel prestasi kerja karyawan memiliki pengaruh signifikan terhadap promosi jabatan. Hasil analisis korelasi determinasi (R Square) sebesar 0,670, yang menunjukkan bahwa variabel prestasi kerja karyawan memberikan kontribusi sebesar 67%, sementara 33% dipengaruhi oleh variabel lain yang tidak diteliti. Uji t dilakukan untuk menguji pengaruh variabel bebas (prestasi kerja karyawan) terhadap variabel terikat (promosi jabatan) di PT. Semen Tonasa Kabupaten Pangkep. Dari hasil uji t, diperoleh nilai t hitung sebesar 36,334, sedangkan nilai t tabel adalah 1,66055 (t hitung > t tabel). Hal ini menunjukkan adanya pengaruh positif dan signifikan dari variabel bebas terhadap promosi jabatan. Kata Kunci: Prestasi Kerja, Promosi Jabatan
The Effect of Live Streaming Interaction on Consumers' Purchase Intention in Bandung City: Social Presence as a Mediation Factor Ramdani, Luki; Komaladewi, Rita; Yudha, R Thomas Budhayawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7276

Abstract

In the digital era, live streaming has emerged as a widely used marketing strategy across e-commerce platforms. Social presence—defined as the perceived sense of social interaction during live streaming—is believed to significantly influence consumers’ purchase intentions. However, limited research has explored the link between live streaming, social presence, and purchase intention. This study addresses that gap by examining the impact of live streaming on purchase intention and the mediating role of social presence. A quantitative approach was employed, using a questionnaire distributed to e-commerce users who frequently watch live streaming. A purposive sampling method yielded 330 respondents. Data were analyzed using Structural Equation Modeling with SmartPLS 3.0, including tests for convergent and discriminant validity, reliability, R², Q², and hypothesis testing. The results indicate that live streaming positively affects purchase intention, and social presence significantly mediates this relationship. These findings suggest that enhancing social presence through live streaming can effectively increase consumer purchase intention. For businesses, this highlights the importance of interactive elements such as real-time communication, authentic content, and exclusive offers. The study is limited to 330 respondents from Bandung and focuses on Generation Y and Z, which may limit the generalizability of the results. Additionally, it considers only social presence as a mediating variable, excluding other possible mediators.
Live Streaming Of Skincare Products: The Role Of Celebrity Endorses On Impulsive Buying Ramdani, Luki; Rufaidah, Popy
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1142

Abstract

The purpose of this study is to identify the influence of live streaming and celebrity endorsers on impulse buying among skincare users. This research was conducted to the users of skincare products with a total sample of 130 respondetns using purposive sampling techniques and applying descriptive quantitative-based research methods with data processing involving the use of statistical analysis methods through the SEM-PLS programme.  The results of this study reveal that the live streaming variable (? = 0.242 p-value <0.01) has a positive and significant effect on impulse buying among users of the skincare products and celebrity endorsers (? = 0.418, p-value <0.01) have a positive and significant effect on impulse buying among users of the skincare products. Thus,H1 and H2 are accepted. From a theoretical point of view, the results provide a new angle that combines live streaming content and celebrity endorsers in increasing customers' impulse buying, where the more often audiences see, hear, and absorb information about skincare products delivered by celebrities, the more likely they are to make impulse buying
Co-Authors Goeliling, Ardhi Kaltum, Umi Khoirunissa, Alvi Diani Komaladewi, Rita Popy Rufaidah Rahman, Fatmawati A. Sukiman Sukiman Yudha, R Thomas Budhayawan