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Motif Dan Makna Komunikasi Mahasiswa Sebagai Wirausahawan Muda Hantoro, Naditha Rizkya; Hasbiansyah, O.; Wiwitan, Tresna
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3118

Abstract

In the era of globalization and technological advancement, the role of students as agents of change in society is increasingly recognized, especially through entrepreneurship and the importance of effective communication in the business world. This study aims to explore the motives and meaning of communication of students as young entrepreneurs. The focus of the research includes a discussion of the communication motives of students to become young entrepreneurs, as well as an understanding of the meaning of self, self-concept as a young entrepreneur, and the meaning of student communication as a young entrepreneur. The research method used is to use qualitative methods with a phenomenological approach with an interpretive paradigm. The results showed that the communication motives of students to become young entrepreneurs are based on two motives, namely because of motive (environmental motive, business potential motive, family economic conditions and limitations motive, hobby and passion motive) and in order to motive (motive to want to live independently and motive to get their own income). The self-meaning of students as young entrepreneurs is self-esteem and has a positive self-concept. This positive self-concept produces a multiplier effect. Students as young entrepreneurs interpret communication not only as a tool to convey information, but as a key element that forms the foundation of their business success, especially in establishing and developing a business.
Media Literacy and Involvement of Students of SMK YPC Tasikmalaya in Religious Da'wah Movement in Digital Space Zakiah, Kiki; Iskandar, Doddy; Supriadi, Yadi; Hantoro, Naditha Rizkya
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v18i2.40957

Abstract

The development of digital technology has transformed how students interact and participate in dakwah activities, particularly through social media. This study aims to analyze how media literacy supports the involvement of SMK YPC Tasikmalaya students in digital religious dakwah movements and how pesantren-based education enhances these capabilities. Using qualitative methods and a case study approach, this research collected data through interviews, observations, and documentation of students' digital dakwah activities. The findings indicate that the media literacy program at SMK YPC Tasikmalaya not only equips students with technical skills to access and disseminate information but also instills religious moderation values to counter radicalism and intolerance in digital dakwah. Media literacy developed through the pesantren approach encourages students to become creators of inclusive, peaceful, and relevant dakwah content tailored to digital audiences. The implications of this research highlight the importance of integrating media literacy into religious education curricula to prepare young generations as productive and moderate digital preachers. With these skills, students can actively disseminate tolerant dakwah messages and foster a harmonious digital community rooted in religious values.
Da'wah and Commodification of Religion in West Java Broadcasting Institutions Tabroni, Roni; Hantoro, Naditha Rizkya; Shabana, Amin
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i1.45005

Abstract

This research aims to analyze the ideology underlying the operation of religion-based broadcasting institutions and how the process of commodification of da'wah occurs in West Java. Using a qualitative approach and case studies, this study examines three Broadcasting Institutions in Bandung, Cirebon, and Tasikmalaya, which were selected based on their active involvement in da'wah broadcasting and wide audience reach. Data was obtained through in-depth interviews, field observations, and analysis of the content of the da'wah program for six months. The results of the study show that da'wah has undergone a transformation from a spiritual function to a media product that is packaged according to market interests and dominant ideologies. Commodification occurs in three aspects: broadcast content, audiences as commodities and sources of funds, and media labor that acts as a capitalistic production apparatus. This research confirms that Broadcasting Institutions in West Java not only prioritize educational functions in da'wah, but also make religion an economic and ideological instrument to maintain its existence in the midst of competition in the broadcasting industry. These findings contribute to the study of the political economy of the media and become an important reference for policymakers in balancing commercial interests and da'wah functions in the media.
Transformation Of Islamic Da'wah Through Digital Content Training In Islamic Boarding Schools (Case Study at SMK YPC Cintawana, Tasikmalaya) Zakiah, kiki; Baksin, Askurifai; Putri, Dian Widya; Hantoro, Naditha Rizkya
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.3787

Abstract

The transformation of Islamic da'wah through digital technology is an urgent need in the modern era. This study analyzes digital content training at SMK YPC Cintawana in improving the skills of students in the production and distribution of digital da'wah. With a qualitative approach to case studies, the results of this study show that this training improves students' abilities in videography, graphic design, copywriting, and digital communication strategies. Social media, YouTube, and podcasts help expand the reach of da'wah interactively. However, challenges such as cultural adaptation of Islamic boarding schools, limited infrastructure, and lack of understanding of digital communication strategies are still obstacles. Therefore, it is necessary to strengthen the digital curriculum, increase access to technology through external cooperation, and establish a pesantren media center. This strategy is expected to be able to make pesantren a modern da'wah center that still maintains Islamic values in the digital era.