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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Amwaluna Jurnal Ekonomi dan Keuangan Syariah Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Riset Public Relations Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci)

Tresna Wiwitan

Universitas Islam Bandung

Author-ID : 419583

Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Upaya Pemulihan Citra Perum Perhutani: Studi Manajemen Public Relations Wiwitan, Tresna
Mediator Vol 6, No 1 (2005): Kontroversi Dakwah dan Politik
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Regarding the significant decrease of Indonesia woodland, the management of wood resources becomes the main issue these days. The lack of professionalism attending this matter give bad publicity to Perum Perhutani who responsible to maintain wood resources. It is believed that Public Relations (PR) practices played a key role to improve the negative image of Perum Perhutani. Using PR planning steps such as defining PR problems, collecting data toward public opinions, finding key informants, and implementing community relation activities, the problems were solved successfully.

PEMAHAMAN DOSEN UNIVERSITAS ISLAM BANDUNG TENTANG MAKNA HOAX DI MEDIA SOSIAL WHATSAPP Yulianita, Neni; Nurrahmawati, Nurrahmawati; Wiwitan, Tresna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Penelitian yang difokuskan pada pertanyaan: âBagaimana Strategi Antisipasi dan Solusi Penyebaran Hoax Di Kalangan Dosen Universitas Islam Bandungâ. Untuk mengkaji permasalahan tersebut, tim peneliti menetapkan metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Informan yang dijadikan narasumber adalah para dosen Universitas Islam Bandung dan mereka yang aktif menggunakan dan memanfaatkan media sosial khususnya WhatsApp (WA) baik di group dosen fakultasnya masing-masing, group universitas, pertemanan, organisasi, dan lain-lain yang terdiri dari 6 orang dosen di lingkungan Universitas Islam Bandung. Hasil penelitian menunjukkan bahwa pemahaman dosen Unisba yang dijadikan narasumber tentang Hoax di media sosial WhatsApp (WA) secara prinsip memiliki kesamaan makna yakni cenderung memandang hoax adalah dalam kacamata yang sangat negatif. Hoax dapat berbentuk gambar, berita, verbal, dan hoax link.

Strategi Marketing Public Relations Perguruan Tinggi Islam Swasta: Peluang dan Tantangan di Era MEA Tresna Wiwitan; Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 10, No 1 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i1.2672

Unisba dan Unissula merupakan perguruan tinggi islam swasta yang telah menguasai local brand/regional brand, dimana sama-sama mengusai pasar lokal untuk bidang lembaga pendidikan tinggi islam. Di era MEA ini Unisba dan Unissula harus kerja keras dalam upaya bersaing dengan perguruan tinggi yang ada di ASEAN. Marketing PR merupakan sinergi antara kegiatan marketing dengan strategi public relations, dengan Marketing PR diharapkan perguruan tinggi dapat menciptakan dan memperkuat brand sebagai perguruan tinggi Islam yang mempunyai citra dan reputasi yang baik. Penelitian ini bertujuan mengkaji, menganalisis perencanaan Marketing PR dan peluang serta tantangan Marketing PR di era MEA, dengan menggunakan penelitian kualitatif pendekatan studi kasus. Teori yang digunakan untuk menganalisis penelitian ini adalah Teori Manajemen Relasi (Ledingham) dan Analisis SWOT. Hasil Penelitiannya: 1) Dalam menyusun perencanaan Marketing PR, Humas harus melakukan manajemen relasi dengan siswa, guru/sekolah, orangtua, wartawan dan stakeholders melalui komunikasi yang berkesinambungan, 2) Peluang dan tantangan startegi Marketing PR dalam analisis SWOT dapat dilihat dari aspek: a. Strategi Strengths-Oppurtunities, yaitu mempertahankan dan memperkuat nilai Islam dalam kegiatan Marketing PR, b. Strategi Weaknesses-Oppurtunities, yaitu mengedukasi publik internal tentang konsep Public Relations dan Marketing PR, c. Strategi Strengths-Treats, artinya di era MEA ini PTIS harus meningkatkan kerjasama dengan stakeholders di dalam maupun luar negeri, dan d. Strategi Weaknesses-Treats adalah meningkatkan kualitas akademik dosen dan mahasiswa, serta mutu pelayanan prima bagi publik internal dan eksternal.Kata Kunci: Analisis SWOT, Marketing PR, Strategi.

Upaya Pemulihan Citra Perum Perhutani: Studi Manajemen Public Relations Tresna Wiwitan
MediaTor (Jurnal Komunikasi) Vol 6, No 1 (2005): Kontroversi Dakwah dan Politik
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v6i1.1183

Service Communication On Unisba Student Satisfaction During The Covid-19 Pandemic Tresna Wiwitan; Mohammad Subur Drajat; Nurrahmawati Nurrahmawati
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8327

One of the indicators of stakeholder assessment of higher education institutions is the service factor provided by the institution. Online lectures and lecturer services – educators to students – are part of the communication services that Unisba provides to its students. Student dissatisfaction with the services that faculties and universities provide is usually conveyed on social media and it can be a boomerang effect for Unisba. Customer Relationship Management (CRM) is a form of service communication that is based on building relationships with customers. The purpose of this study was to determine and analyze the effect of service communication on student satisfaction. This study uses quantitative analysis method to test the influences. The population is Unisba strata-1 (S1) active students in the 2020/2021 academic year, totaling 12,854 students. To determine the sample size, the authors used the Slovin formula with a margin of error of 0.09 and the number of samples is 132 students. The sampling technique that the authors used was the stratified probability one. The data analysis that we used was simple linear regression to see the influence of people, process, and technology aspects on Unisba student satisfaction. The research results show that human, process, and information technology aspects have a significant influence on Unisba student satisfaction.

SYMBOLIC INTERACTION: MARKETING PUBLIC RELATIONS IN PRIVATE ISLAMIC UNIVERSITY Tresna Wiwitan
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 5, No 2 (2021)
Publisher : Univeristas Islam Bandung

Marketing Public Relations (Marketing PR) activities, this includes universities Marketing PR is a synergy between marketing activities and public relation strategy. This concept does not only market or sell product/service but also create, nurture and maintain the institution’s positive image. Bandung Islamic University (Unisba) is one of the private islamic universities implementing Marketing PR activities. The objective of this research is to acknowledge and to analyze: 1) The meaning of Marketing PR to Public Relations and Promotional Team, 2) The experience of Public Relations and Promotional Team in conducting the Marketing PR activities. This research uses qualitative research, constructivist paradigm with a phenomenology approach. The theory used is the symbolic interaction, sampling technique is conducted purposively. The result of this research explains that; based on the experience, Public Relations and promotional team must have managerial, public speaking and public relations capabilities in educating High School students.

Strategi Digital Marketing X Wedding Organizer Wina Rusdarina; Tresna Wiwitan
Jurnal Riset Public Relations Volume 1, No. 2, Desember 2021, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. The business development in the service sector is currently growing rapidly, especially in the wedding organizer industry. One of them is the Rostic Wedding Organizer. The large number of wedding organizers that have sprung up has created intense competition. To face the tough competition, Rostic Wedding Organizer conducted a marketing public relations strategy to achieve the company's goals. The objectives of the issues raised were (1) To find out the reasons why Rostic chose the high-end market as the main target target (2) To find out and analyze Rostic's publication method so that it was easily recognized in a short time (3) To find out and analyze the Rostic branding method for get the right target. To reveal this problem, this study uses a type of qualitative research that is useful for providing facts and data about the Rostic Wedding Organizer marketing public relations strategy. Then the data is analyzed using a case study approach that provides development on the research field under study. Then the data collection techniques used observation techniques, in-depth interviews with key informants, and documentation. While the theory used in this research is the excellent two-way symmetric model theory. The Result of the research of Rostic Wedding Organizer marketing piblic relations strategy were determining the target market, Rostic choosing the high-end market as the main target, then Rosric published using digital marketing and influencer marketing, after that Rostic did branding through product branding to reach the target market. Abstrak. Perkembangan bisnis di bidang jasa saat ini semakin berkembang pesat, terutama pada industri wedding organizer. Salah satunya adalah Rostic Wedding Organizer. Banyaknya wedding organizer yang bermunculan membuat adanya persaingan yang ketat. Untuk menghadapi persaingan yang ketat Rostic Wedding Organizer melakukan strategi marketing public relations untuk mencapai tujuan perusahaan. Tujuan dari masalah yang diangkat yaitu untuk mengetahui (1) alasan mengapa Rostic memilih market kelas atas sebagai taregt sasaran utama (2) menganalisis cara publikasi Rostic agar mudah dikenal dalam waktu yang singkat (3) menganalisis cara branding Rostic untuk mendapatkan target yang tepat sasaran. mengungkapkan persoalan tersebut penelitian ini menggunakan jenis penelitian kualitatif yang berguna memberikan fakta dan data mengenai strategi marketing public relations Rostic Wedding Organizer kemudian data tersebut dianalisis menggunakan pendekatan studi kasus yang memberikan pengembangan terhadap bidang kajian yang diteliti. Kemudian teknik pengumpulan data menggunakan teknik observasi, wawancara secara mendalam kepada key informan, dan dokumentasi. Sedangkan teori yang digunakan dalam penelitian ini adalah teori excellent two-ways symmetric model. Hasil penelitian Strategi Marketing Public Relations Rostic Wedding Organizer yaitu: menentukan target pasar, Rostic memilih market kelas atas sebagai target utama, kemudian Rostic melakukan publikasi menggunakan digital marketing dan influencer marketing, setelah itu Rostic melakukan branding melalui product branding untuk mencapai target pasar yang dituju.

Strategi Komunikasi Konsep “Bayar Seikhlasnya” di Kafe X Rheza Erwin Ismail; Tresna Wiwitan
Jurnal Riset Public Relations Volume 2, No. 1, Juli 2022, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. Competition in the business world, especially in the culinary field, is currently experiencing an increasing level of competition, namely a condition that includes price and quality factors. Economic growth is experienced by many big cities in Indonesia, one of which is Bandung. This study aims 1) to analyze the communication strategy planning of the concept of "Pay in Grace" in the X Cafe Bandung, 2) to analyze the implementation of the communication strategy of the "Pay in Grace" concept in the X Café Bandung, and 3) to analyze the evaluation of the communication strategy concept of "Pay in Grace "at X Cafe Bandung. The method used in this research is descriptive method using a quantitative approach. The object in this study was X Cafe Bandung and the subjects in this study were owner of X Cafe Bandung, 1 communication strategist, and 2 consumers from X Cafe. Bandung. Data collection techniques used in this study were interviews, observation, and literature study. The results of this study are the communication strategy of the concept of "Bayar Seikhlasnya" which is carried out by Kafe X has been going well because it follows the initial planning, implementation, and evaluation. Abstrak. Persaingan dunia bisnis terutama di bidang kuliner pada saat ini mengalami tingkat persaingan yang meningkat, yaitu suatu kondisi mencakup faktor harga dan kualitas. Pertumbuhan perekonomian dialami banyak kota besar di Indonesia, salah satunya adalah Kota Bandung. Penelitian ini bertujuan 1) untuk menganalisis perencanaan strategi komunikasi konsep “Bayar Seikhlasnya” di Kafe X Bandung, 2) untuk menganalisis pelaksanaan strategi komunikasi konsep “Bayar Seikhlasnya” di Kafe X Bandung, dan 3) untuk menganalisis evaluasi strategi komunikasi konsep “Bayar Seikhlasnya” di Kafe X Bandung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menggunakan pendekatan kuantitatif. Objek dalam penelitian ini adalah Kafe X Bandung dan subjek dalam penelitian ini, yaitu 1 orang owner Kafe X Bandung, 1 orang pakar strategi komunikasi, dan 2 orang konsumen dari Kafe X Bandung. Teknik pengumpulan data yang digunakan pada penelitian ini adalah wawancana, observasi, dan studi literatur. Hasil dari penelitian ini adalah strategi komunikasi konsep “Bayar Seikhlasnya” yang dilakukan oleh Kafe X sudah berjalan dengan baik karena mengikuti perencanaan awal, pelaksanaan, dan evaluasi.

Strategi Marketing Public Relatios “Mobil Maung” di PT. Pindad (Persero) Wira Naufal Ariq; Tresna Wiwitan
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Abstract. Entering the era of globalization where the competition is getting sharper, the marketing era has made significant progress with the existence of technology. Especially now that producers are advancing to attract the attention of the public or consumers as much as possible through digital information and digital marketing. In business, there is always competition, change, progress and uncertainty. Seeing the increasingly fierce competition, companies must have a Marketing Public Relations Strategy that is right on target. PT. Pindad (Persero) is a State-Owned Enterprise (BUMN) which is engaged in security and defense. PT. Pindad (Persero) which has also attracted the attention of the public lately is the manufacture of "Mobil Maung" which many people then look at, attracted by its dashing and strong appearance. Therefore, PT. Pindad (Persero) provides a civilian version that can be used not only specifically for the TNI. The purpose of this research is to examine the Push Strategy (Push Strategy), Pull Strategy (Pull Strategy) and Pass Strategy (Influence Strategy) "Mobil Maung" at PT. Pindad (Persero). The research method chosen by the researcher is a descriptive qualitative data study research method. Researchers used data collection techniques through interviews, observation, documentation and literature study. Broadly speaking, there are no obstacles in the implementation of the Three Ways Strategy, but during the Covid-19 pandemic, there were obstacles in the implementation of the Three Ways Strategy. In conclusion, that jThree jWays jStrategy j for marketing public relations strategy “Mobil Maung” at PT. Pindad (Persero) is quite successful. Abstrak. Memasuki di era globalisasi yang persaingannya semakin tajam, era pemasaran yang begitu mengalami kemajuan yang signifikan dengan adanya teknologi. Terlebih saat ini memajukan produsen untuk menarik perhatian publik atau konsumen sebanyak-banyaknya melalui informasi digital dan pemasaran digital. Dalam berbisnis selalu mengalami persaingan, perubahan, kemajuan dan ketidak kepastian. Melihat persaingan yang semakin ketat sehingga perusahaan harus memilki Strategi Marketing Public relations yang tepat sasaran. PT. Pindad (Persero) merupakan perusahaan Badan Usaha Milik Negara (BUMN) yang bergerak di bidang keamanan dan pertahanan. PT. Pindad (Persero) yang juga menarik perhatian masyarakat akhir-akhir ini adalah pembuatan “Mobil Maung” yang kemudian banyak masyarakat melirik, tertarik dikarenakan penampilan yang gagah dan kuat. Oleh karena itu, PT. Pindad (Persero) memyediakan versi sipil yang dapat digunakan tidak hanya khusus untuk TNI. Tujuan dari penelitian ini adalah untuk mengkaji Push Strategy (Strategi Dorong), Pull Strategy (Strategi Tarik) dan Pass Strategy (Strategi Mempengaruhi) “Mobil Maung” di PT. Pindad (Persero). Metode penelitian yang dipilih oleh peneliti ialah metode penelitian studi deskriptif data kualitatif. Peneliti menggunakan teknik pengumpulan data melalui wawancara, observasi, dokumentasi dan studi kepustakaan. Secara garis besar tidak terdapat hambatan dalam penerapan Three Ways Strategy, namun dalam masa pandemi Covid-19 ini mengalami hambatan dalam penerapan Three Ways Strategy. Kesimpulannya, bahwajThree jWays jStrategy juntuk strategi marketing public relations“ Mobil Maung” di PT. Pindad (Persero) cukup berhasil

Hubungan Brand Activation The Interns Generation G dengan Citra PT Gudang Garam Tbk zelvina zora; Tresna Wiwitan
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Abstract. A brand that had been active in the market, well known and able to provide the quality and satisfaction appointed through advertising or other. hotchpotch of marketing communications. Through activation, brand able to see consumer brand as a single piece intact everywhere consumers find it both in traditional and digital media. Activation brand to be a medium of communication on the promotion of good message has been especially through integrated marketing communications. Hotchpotch A company set of strategies for marketers propelled sales promotion through tools so that it can build a brand. Research purposes to know the brand activation through marketing activation, social media activation, promotions activation, marketing activation event, sponsorship activation with PT. Gudang Garam Tbk?. The method used in this study is the correlational method. That is the method for researching and knowing the relationship between two variables (X and Y). In the calculation, the correlation coefficient will be obtained, this correlation coefficient is used to determine whether there is a strong relationship, the direction of the relationship, which means whether or not there is a relationship. In this research, respondents were researchers is 100 respondents from followers instagram generation _. g.id. in using random sample. Drawing conclusions, there are powerful relationship between direct marketing, social media, promotion activation, marketing event, sponsorship activation with image PT. Gudang Garam Abstrak. Sebuah brand yang sudah aktif dikenal baik di pasar, dan mampu memberikan kualitas dan kepuasan yang sudah dijanjikan melalui iklan atau bauran komunikasi pemasaran lainnya. Melalui brand activation, konsumen mampu melihat brand sebagai satu bagian utuh di mana pun konsumen menemukannya baik di media digital maupun tradisional. brand activation mampu menjadi media komunikasi yang dapat dengan baik meneruskan pesan promosi yang telah dilakukan terutama melalui bauran komunikasi pemasaran yang terpadu. Pemasar sebuah perusahaan mengatur strategi untuk mendorong penjualan melalui alat-alat promosi sehingga dapat membangun sebuah brand. Tujuan penelitian untuk menetahui hubungan brand activation melalui marketing activation, social media activation, promotions activation, mamarketing eventactivation, sponsorship activation dengan PT. Gudang Garam Tbk. Metode yang digunakan dalam penelitian ini adalah metode korelasional. Yaitu metode untuk meneliti dan mengetahui hubungan antara dua variabel (X dan Y). Di dalam perhitungannya nanti akan didapatkan koefisien korelasi, koefisien korelasi ini digunakan untuk mengetahui apakah ada hubungan yang kuat, arah hubungan, yang berarti ada atau tidak ada hubungan tersebut. Dalam penelitian ini, responden yang dipilih peneliti adalah 100 responden dari followers instagram generation_g.id.dengan menggunakan random sampel. Simpulan, terdapat hubungan yang kuat antara direct marketing, social media, promotion activation, marketing event, sponsorship activation dengan citra PT Gudang Garam.

Co-Authors Ani Yuningsih Anne Maryani Avrisa Aulia Anaba Dena Rizky Syahira Dina Nabila Dinda Wulandari Eka Susilawati, Eka Fatharani Agnia Gabriel Aulia Hafizhan Viyandika Hantoro, Naditha Rizkya Hasbiansyah, O. Ihsan Dwiki Kurnia Irvanianto, Raihan Firjatullah Jasmine Nadira Hadiawan M. Rafif Kamil Maulana, Faisal Mira Kumala Mohammad Subur Drajat Muhammad Dhia Luthfi Ramadhan Naurah Syifa Neni Yulianita Novita, Sophia Numan Hapidudin Nurrahmawati Rafki Novariza Rakhmatullah, Adhika Putra Respitawulan Rheza Erwin Ismail Rhiezky Andes Dito Auliyaa Gutama Rifqi Rossy Pratama Riza Hernawati Rizkia Betari Salman Hafizh Septiawan Santana Sophia Novita Tasya Irvanti Novitasari Widi Wulansari Wina Rusdarina Wira Naufal Ariq Wulan Trigartanti zelvina zora

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