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All Journal Jurnal Mirai Management Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL MANAJEMEN Jurnal Simki Economic Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Tahsinia Innovative: Journal Of Social Science Research Manajemen : Jurnal Ekonomi
Nugraha, Harry
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN

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STRATEGY MANAGEMENT ANALYSIS USING SWOT ANALYSIS IN INCREASE SALES AT AFECTO COFFEE SHOP Aldri, Farhan; Nugraha, Harry
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i1.2017

Abstract

The competition of the business world seems to increase by seeing the competition that occurs in the increasingly competitive coffee shop industry, the role of strategy is needed in achieving business goals and the need to develop effective strategies in the midst of fierce competition in the coffee shop industry. This research is qualitative research using descriptive methods. The type of approach used is a case study. Data collection techniques are carried out using observation, interview, questionnaire and documentation methods. While data analysis uses SWOT analysis techniques and descriptive analysis. Based on the results of the study showed that based on IFAS analysis obtained with an IFAS score of 3.41 and EFAS score obtained with a score of 1.30, this result shows that Afecto can increase sales. Afecto's position in a strong state can be seen from the level of opportunity greater than the threat he faces and the level of strength is higher than the level of weakness
MARKETING COMMUNICATION STRATEGY: Case Study of Product Marketing Communication Strategy on Riseloka.com website Nugraha, Harry; Santo Hegiarto, Aldy
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the marketing communication strategy at Riseloka.com in increasing product sales. This research uses a qualitative descriptive method, which is research that tries to describe or describe the object under study based on the facts in the field. The data presented uses secondary data primary data through structured interviews, observation, and documentation related to this research, then the data analysis technique used in this research technique is qualitative data analysis. The results of this study indicate that the marketing communication strategies implemented by Riseloka.com are advertising and direct marketing. Advertising uses the marketplace and through social media. While direct marketing is done using social media to individuals and companies/agencies. Of the two strategies carried out, advertising through social media (online) is more routinely carried out because it is considered more effective and efficient. Meanwhile, direct marketing through the marketplace is carried out regularly at least 3 times a year and can even be more frequent in accordance with technological advances.
Co-Authors Abdillah, Muhammad Azhar Agustina, Siva Aldri, Farhan Arif, Mochammad Noor Fauziah, Azzahra Pitriani, Dini Putra, Farhan Akmala Ramadanty, N. Ranty Risnanti, Adinda Shafa Qolbu Salwalani, Seni Santo Hegiarto, Aldy Sri Ayu, Sri Teti Ratnawulan Utami, Silvi Fitri Yanti, Alfina Dhama