Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) TGO Journal of Community Development International Journal of Accounting and Management Research (IJAMR)
Rahmawati, Widiya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan Chaerani, Aura; Rahmawati, Widiya; Syaadzan, Daiva Permana Ardanu; Salamah, Salafiatus; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.017

Abstract

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training program was effective in improving the participants' knowledge and skills in digital marketing. The participants were able to create effective marketing content for their products and services. They were also able to use social media to reach a wider audience.
HR DIGITAL TWIN: CREATING DIGITAL EMPLOYEE REPLICATION TO ENHANCE HUMAN RESOURCE MANAGEMENT Anam, Choirul; Fadilah, Mega Fianita; Rahmawati, Widiya
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6912

Abstract

Dalam era transformasi digital, manajemen sumber daya manusia menghadapi tantangan dan peluang baru yang kompleks. Konsep HR Digital Twin muncul sebagai solusi inovatif untuk meningkatkan efisiensi dan efektivitas dalam pengelolaan SDM. Penelitian ini mengeksplorasi penerapan teknologi digital twin dalam menciptakan replika digital yang dinamis dan adaptif dari karyawan, yang dapat mengubah praktik manajemen SDM secara fundamental. Tujuan utama penelitian ini adalah memahami bagaimana teknologi digital twin dapat memodelkan perilaku, kompetensi, dan dinamika karyawan dalam lingkungan virtual, serta mengeksplorasi dampaknya terhadap pengambilan keputusan strategis dan operasional SDM. Penelitian ini menggunakan pendekatan post-qualitative, yang menekankan hubungan erat antara teknologi, manusia, dan konteks organisasi. Data dikumpulkan tidak hanya mengandalkan wawancara atau observasi terstruktur, melainkan juga menggunakan berbagai sumber data yang bersifat dinamis dan interaktif. Hasil penelitian menunjukkan bahwa penggunaan digital twin memungkinkan perusahaan melakukan analisis prediktif, mempersonalisasi pengembangan karyawan, dan mengoptimalkan alokasi sumber daya. Kesimpulan utama dari penelitian ini adalah bahwa teknologi digital twin memiliki potensi besar untuk merevolusi manajemen SDM melalui penyediaan wawasan real-time yang akurat dan mendalam tentang kinerja serta pengembangan karyawan. Penelitian ini berkontribusi dalam memberikan perspektif baru tentang penggunaan teknologi canggih dalam praktik SDM dan membuka peluang penelitian lebih lanjut mengenai hubungan yang berkembang antara teknologi, agensi manusia, dan dinamika organisasi.
The Influence of Work Ethic and Organizational Commitment on Employee Performance and the Role of Work Discipline as a Mediating Variable Rahmawati, Widiya; Survival, Survival; Mas, Nasharuddin
International Journal of Accounting and Management Research Vol. 7 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/ijamr.v7i1.1870

Abstract

This study examines the effects of work ethic and organizational commitment on employee performance, with work discipline serving as a mediating variable among employees at Senyum World Hotel in Batu City. A quantitative explanatory survey approach was applied, using a five-point Likert-scale questionnaire distributed to employees with at least 1 year of work experience. Data analysis was conducted using PLS-SEM with SmartPLS version 4.0.  The results indicate that work ethic and work discipline have a significant positive effect on employee performance. Organizational commitment does not directly influence performance but significantly affects work discipline. Furthermore, work discipline does not mediate the relationship between work ethic and employee performance, yet it fully mediates the relationship between organizational commitment and employee performance. These findings suggest that organizational commitment contributes to performance only when it is translated into disciplined work behavior. This study is limited to a single hotel, which may restrict the generalizability of the findings, but it provides practical implications for hotel management to prioritize strengthening work discipline to enhance employee performance.
Co-Authors Chaerani, Aura Choirul Anam AM Diponegoro Fadilah, Mega Fianita Hanif Rani Iswari Nasharuddin Mas Salamah, Salafiatus SURVIVAL - - Syaadzan, Daiva Permana Ardanu