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All Journal Intellektika: Jurnal Ilmiah Mahasiswa International Journal of Economics, Commerce, and Management
Yolanda Br.Sihaloho
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Tiktok Dalam Meningkatkan E-Commerce Global Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i4.1326

Abstract

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.
The effect of the impact of customer satisfaction on retail layout: Perspective of PT Trans Retail Medan Carrefour Dilla Syadzwina; Nelly Artha Naibaho; Yolanda Br.Sihaloho; Putri Dwi Jelita Waruwu; Ivo Selvia Agusti
International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i3.749

Abstract

This study aims to analyze the effect of retail layout on customer satisfaction levels at PT Trans Retail Medan Carrefour. In an increasingly competitive retail industry, store layout is one of the strategic factors that can affect comfort, shopping efficiency, and customer perceptions of service quality. This study uses a quantitative approach with descriptive and associative methods, involving 60 respondents who are active customers of Transmart Carrefour Medan. Data collection techniques were carried out through distributing questionnaires and direct observation. The results of multiple linear regression analysis show that retail layout has a significant effect on customer satisfaction, with a contribution of 75.9% to the variation in satisfaction levels. The layout factors that contribute the most include product placement, aisle design, lighting, signage, and ease of access between areas. These findings emphasize the importance of optimizing store layout as a strategy to improve the shopping experience and customer loyalty. Thus, retail management is advised to continue to evaluate and innovate in spatial planning in order to meet consumer expectations sustainably.
Co-Authors Aurora Elise Putriku Daniel Martinus Dilla Syadzwina Ivo Selvia Agusti Lenti Susanna Saragih Nelly Artha Naibaho Putri dwi jelita waruwu Vini Andayani Manik