Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Economics, Commerce, and Management
Dilla Syadzwina
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Analisis Strategi Pemasaran Shopee Nronlineshop_ Untuk Mengembangkan Bisnis Ke Pasar Internasional Nadya Rahmadhani; Dilla Syadzwina; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.3699

Abstract

This journal aims to analyze the marketing strategies implemented by nronlineshop_, an online shop business focusing on the sale of women's accessories and fashion, in expanding their business to the international market on the Shopee platform. With a focus on the international market, effective marketing strategies become the key to achieving success in global expansion. In an increasingly competitive and global business world, Integrated Marketing Communication (IMC) and Public Relations Marketing strategies become integral parts of the marketing strategy applied by Nronlineshop_. The objective is to enhance the visibility and competitiveness of Nronlineshop_ in the international market. In this research, the author uses a literature study approach and a qualitative approach by conducting interviews with the owner of nronlineshop_ and analyzing the marketing strategies implemented in promoting their products through Shopee. The research findings show that nronlineshop_ has successfully increased the visibility and sales of their products by implementing innovative and effective marketing strategies on the Shopee platform. The strategies include the use of Integrated Marketing Communication (IMC) methods and Public Relations Marketing, which incorporate marketing elements such as advertising, sales promotion, public relations, and integrated communication strategies. This research provides important contributions to the understanding of marketing strategies in international businesses, particularly on the Shopee platform. The implications of these findings can provide insights for other companies looking to enhance their marketing strategies on e-commerce platforms.
Analisis Strategi Komunikasi Pemasaran Nronlineshop_ Di Platform Shopee Nadya Rahmadhani; Dilla Syadzwina; Jois Simarmata; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the marketing communication strategy used by Nronlineshop_ on the Shopee e-commerce platform. In the rapidly developing digital era, marketing communication strategy is a key factor in determining the success of an online business. Its aim is to increase visibility, sales, and customer loyalty with effective and efficient strategies. The research employs a method of library study and a qualitative approach, focusing on theory and a case study of Nronlineshop_. The findings show that Nronlineshop_ implements a strategy that includes promotional tools in marketing communication such as advertising, sales promotion, public relations, personal selling, and direct marketing. The main challenge is the intense competition on Shopee, necessitating better product and service differentiation. The recommendations given include developing differentiation strategies, collaborating with influencers, integrating marketing channels, and understanding technology trends.
The effect of the impact of customer satisfaction on retail layout: Perspective of PT Trans Retail Medan Carrefour Dilla Syadzwina; Nelly Artha Naibaho; Yolanda Br.Sihaloho; Putri Dwi Jelita Waruwu; Ivo Selvia Agusti
International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i3.749

Abstract

This study aims to analyze the effect of retail layout on customer satisfaction levels at PT Trans Retail Medan Carrefour. In an increasingly competitive retail industry, store layout is one of the strategic factors that can affect comfort, shopping efficiency, and customer perceptions of service quality. This study uses a quantitative approach with descriptive and associative methods, involving 60 respondents who are active customers of Transmart Carrefour Medan. Data collection techniques were carried out through distributing questionnaires and direct observation. The results of multiple linear regression analysis show that retail layout has a significant effect on customer satisfaction, with a contribution of 75.9% to the variation in satisfaction levels. The layout factors that contribute the most include product placement, aisle design, lighting, signage, and ease of access between areas. These findings emphasize the importance of optimizing store layout as a strategy to improve the shopping experience and customer loyalty. Thus, retail management is advised to continue to evaluate and innovate in spatial planning in order to meet consumer expectations sustainably.
Co-Authors Aurora Elise Putriku Danny Ajar Baskoro Ivo Selvia Agusti Jois Simarmata Lenti Susanna Saragih Nadya Rahmadhani Nelly Artha Naibaho Putri dwi jelita waruwu Yolanda Br.Sihaloho