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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal Intellektika: Jurnal Ilmiah Mahasiswa
Daniel Martinus
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Tiktok Dalam Meningkatkan E-Commerce Global Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i4.1326

Abstract

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.
Strategi Penetapan Harga Yang Efektif Untuk Meningkatkan Pemasaran Produk Spaghetti Homemade: Kasus Dana Pasta Lenti Susanna Saragih; Nadya Rahmadhani; Kezia Virginia; Daniel Martinus
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2398

Abstract

This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, increase competitiveness, and attract the attention of target customers. This article discusses the basic principles of pricing, evaluates a number of strategies that can be implemented in the context of homemade spaghetti, and provides practical suggestions for improving product marketing results. Through the application of the Dana Pasta case study, the aim of this article is to provide relevant and applicable guidance for culinary business people who want to achieve success through a smart pricing approach
Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180 Nadya Rahmadhani; Sepania Tiarasi; Linsa Febby Br Barus; Vini Andayani Manik; Riyani Sijabat; Feby Caroline; Andika Sihotang; Daniel Martinus; Mukmin Siregar; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2388

Abstract

This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determination with the help of SPSS 27 software. The findings indicate that service quality has a positive and significant effect on purchasing decisions. The regression analysis reveals that improvements in service quality contribute to a 27.7% increase in purchasing decisions. Therefore, enhancing aspects such as service timeliness, staff friendliness, facility cleanliness, and fuel quantity accuracy is essential for increasing customer satisfaction and loyalty at SPBU. The study recommends optimizing service through staff training, digital technology adoption, and the establishment of consistent service standards to maintain Pertamina’s competitiveness in the fuel retail market.
Co-Authors Andika Sihotang Aurora Elise Putriku Feby Caroline Ivo Selvia Agusti Kezia Virginia Lenti Susanna Saragih Linsa Febby Br Barus Mukmin Siregar Nadya Rahmadhani Riyani Sijabat Sepania Tiarasi Vini Andayani Manik Yolanda Br.Sihaloho