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All Journal Jurnal Ekonomi Manajemen International Journal of Economics, Management, Business, and Social Science Jurnal Global Ilmiah KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Yulianty, Farida
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Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Medicine & Pharmacology Social Sciences

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IMPROVING THE EXPORT PERFORMANCE OF INDONESIAN SMES THROUGH ENHANCED INTERNATIONAL MARKETING CAPABILITIES AMIDST THE CRISIS: UTILIZING FLEXIBLE STRATEGIES AND DIGITAL TECHNOLOGY Aripin, Zaenal; Fitriana; Yulianty, Farida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Abstract

This journal focuses on efforts to improve the export performance of Small and Medium Enterprises (SMEs) in Indonesia in the face of the global crisis situation. The research aims to investigate how improving international marketing capabilities, using flexible strategies, and utilizing digital technology can help SMEs overcome export challenges. The research methods used involved surveys, interviews, and data analysis. The results revealed that SMEs that successfully adopt these strategies tend to achieve better export growth than those that do not. They have the ability to adjust to changing global market demands and access a wider market through the utilization of digital technology. Therefore, it is important for SMEs to understand and implement these practices in their export activities. In addition, the journal also presents a discussion on the implications of the research results. Improved export performance of SMEs can have a positive impact on the national economy, create new jobs, and increase the competitiveness of domestic industries. Practical suggestions are also presented, such as international marketing training, access to digital technology, and cooperation with relevant government agencies and industries. This research provides valuable insights for Indonesian SMEs and relevant stakeholders to develop more effective strategies to improve export performance amidst the unpredictable global crisis.
TRANSFORMATION IN THE INTERNET OF THINGS (IOT) MARKET IN THE BANKING SECTOR: A CASE STUDY OF TECHNOLOGY IMPLEMENTATION FOR SERVICE IMPROVEMENT AND TRANSACTION SECURITY Aripin, Zaenal; Saepudin, Didin; Yulianty, Farida
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The transformation in the Internet of Things (IoT) market has become the primary focus of research and innovation in the banking sector, especially since the onset of the COVID-19 pandemic in 2019. Changes in consumer behavior towards online shopping and integrated payment activities have compelled the banking sector to strengthen its technological infrastructure to meet the demands of an increasingly complex market. Amidst this dynamism, the implementation of technologies such as blockchain and IoT has become crucial in enhancing services and transaction security in the banking sector. The aim of this research is to explore the impacts and challenges faced by the banking sector in adopting IoT technology to improve services and transaction security. This study utilizes a descriptive qualitative approach, involving literature analysis and case studies of IoT technology implementation in several leading banks. The research method involves collecting data from various sources, including scientific journals, articles, and relevant books. Data is also collected through interviews with experts and practitioners in the banking sector who have experience in implementing IoT technology. The results of the research indicate that the implementation of IoT technology in the banking sector has successfully improved the efficiency of transaction services. The use of IoT sensors and connected devices has enabled banks to automate transaction processes and accelerate responses to customer demands. Furthermore, blockchain technology has also brought significant improvements in transaction security by providing decentralized data structures that cannot be manipulated. Despite its success, the study also identifies several challenges in adopting IoT technology in the banking sector, including high implementation costs, complexity in integrating with existing infrastructure, and the need for a deep understanding of this technology. However, with strategic and planned steps, the banking sector can overcome these challenges and harness the full potential of IoT technology to create a better transaction experience for customers and the overall community.
DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER PREFERENCES AND RETAILER STRATEGIES Yulianty, Farida; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Advertising and incentive dynamics play a crucial role in marketing strategies to increase sales of superior products. Effective advertising can strengthen consumer awareness of brands and products, while incentives can provide additional encouragement for consumers to choose certain products. However, it is important to understand how the interaction between advertising dynamics and incentives influences consumer preferences and retailer strategies. This research aims to analyze the influence of advertising dynamics and incentives on consumer preferences and retailer strategies in increasing sales of superior products. The research method used is qualitative using literature analysis and case studies. Data sources used include scientific journals, articles and books that are relevant to the research topic. The research results show that advertising dynamics and incentives have a significant influence on consumer preferences and retailer strategies. Effective advertising can create greater awareness of superior products and influence consumer behavior, while incentives can be a determining factor in consumer purchasing decisions. Good integration of advertising, incentives, and dilution strategies can create a holistic, integrated marketing experience for consumers, which can increase product awareness, preference, and purchases.
DYNAMICS OF ADVERTISING AND INCENTIVES IN INCREASING SALES OF SUPERIOR PRODUCTS: ANALYSIS OF ITS INFLUENCE ON CONSUMER PREFERENCES AND RETAILER STRATEGIES Yulianty, Farida; Saepudin, Didin; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising and incentive dynamics play a crucial role in marketing strategies to increase sales of superior products. Effective advertising can strengthen consumer awareness of brands and products, while incentives can provide additional encouragement for consumers to choose certain products. However, it is important to understand how the interaction between advertising dynamics and incentives influences consumer preferences and retailer strategies. This research aims to analyze the influence of advertising dynamics and incentives on consumer preferences and retailer strategies in increasing sales of superior products. The research method used is qualitative using literature analysis and case studies. Data sources used include scientific journals, articles and books that are relevant to the research topic. The research results show that advertising dynamics and incentives have a significant influence on consumer preferences and retailer strategies. Effective advertising can create greater awareness of superior products and influence consumer behavior, while incentives can be a determining factor in consumer purchasing decisions. Good integration of advertising, incentives, and dilution strategies can create a holistic, integrated marketing experience for consumers, which can increase product awareness, preference, and purchases.
COMPENSATION AND EMPLOYEE PERFORMANCE AT BUKIT RAYA SEKAWAN MINING COMPANY Pratama, Yudhistira Anugerah; Yulianty, Farida; Kosasih, Kosasih; Kadarisman, Sumeidi; Paramarta, Vip
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.11480

Abstract

This study aims to obtain an analysis of the effect of compensation on employee performance at Bukit Raya Sekawan Mining Company. This study used an associative quantitative approach. The population in this study is all employees at Bukit Raya Sekawan Mining Company, which is as many as 45 people. Then, the data collection techniques and tools used are observation, interviews, literature studies, documentation studies, observation guidelines, and questionnaires. The results showed that compensation has a positive influence on employee performance at Bukit Raya Sekawan Mining Company. Therefore, Bukit Raya Sekawan Mining Company must monitor and evaluate employee compensation and performance and make efforts to optimize the achievement of company goals and ensure employee welfare. Bukit Raya Sekawan Mining Company also needs to collect accurate information to employees about the compensation system, especially regarding health benefits to employees. That way, it is expected that Bukit Raya Sekawan Mining Company and employees jointly fulfill the objectives, rights, and obligations as a single entity in the future.
Analisis Kualitas Pelayanan dan Kinerja Karyawan terhadap Kepuasan Mitra Lembaga Pengelola Dana Bergulir LPDB-KUMKM Satuan Tugas Jawa Barat Saputri, Olivia; Yulianty, Farida; Kosasih, Kosasih
Jurnal Global Ilmiah Vol. 2 No. 1 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v2i1.131

Abstract

Penelitian ini didasarkan pada pentingnya kualitas pelayanan dan kinerja karyawan dalam menjaga kepuasan mitra, khususnya di Lembaga Pengelola Dana Bergulir (LPDB)-KUMKM pada masa pemulihan ekonomi pasca pandemi COVID-19. Kepuasan mitra menjadi faktor kunci untuk mendukung efektivitas pelayanan publik yang semakin ketat di tengah persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kinerja karyawan terhadap kepuasan mitra LPDB-KUMKM, dengan fokus pada Satuan Tugas Jawa Barat. Metode yang digunakan adalah pendekatan kuantitatif dengan sifat asosiatif. Populasi yang diteliti terdiri dari 100 mitra LPDB-KUMKM, dengan teknik pengambilan sampel probability sampling jenis random sampling. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antara variabel. Hasil penelitian yang dilakukan menunjukkan bahwa mutu pelayanan dan kinerja karyawan terdapat pengaruh akan kepuasan mitra, sehingga kepuasan pelnaggan dapat berperan sebagai perantara dalam mempengaruhi kualitas pelayanan terhadap kinerja karyawan. Kesimpulan dari penelitian ini adalah peningkatan kualitas pelayanan dan kinerja karyawan dapat meningkatkan kepuasan mitra secara signifikan, yang pada gilirannya mendukung efektivitas lembaga dalam mencapai tujuan pelayanan publik yang optimal.
Visualizing the Nexus of Job Crafting and Work-Family Enrichment: A Bibliometric Mapping Approach: English Ariani, Gusti Meinar Girda; Hasanah, Nurul; Yulianty, Farida; Syahrani; Wicaksono, Teguh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 3 (2025): September 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i3.465

Abstract

This study aims to systematically map and visualize the intellectual structure and thematic development of scholarly work on the relationship between job crafting and work-family enrichment. Despite the growing academic interest in both constructs, existing literature remains fragmented, with limited integration across domains. Using a bibliometric mapping approach, this study analyzes 300 peer-reviewed articles published between 2020 and 2025, retrieved from Scopus and Google Scholar. Data collection followed the PRISMA protocol to ensure transparency and methodological rigor. The bibliographic data were processed using VOSviewer to generate network, overlay, density, and co-authorship collaboration visualizations. The results reveal that job crafting remains the conceptual core of the literature, frequently linked with job satisfaction, autonomy, and work engagement, while work-family enrichment has only recently gained prominence, especially in response to global shifts such as remote work and increased work-life demands. Overlay analysis highlights emerging keywords such as resilience, recognition, and remote work, while density visualization reveals underdeveloped themes that represent future research opportunities. Co-author collaboration networks show limited interdisciplinary and international collaboration, emphasizing the need for more inclusive research ecosystems. The study contributes theoretically by reinforcing the relevance of integrating the Job Demands-Resources model, Self-Determination Theory, and Role Enrichment Theory. Practically, the findings inform organizations about the importance of proactive job design in fostering positive work-family dynamics. Methodologically, this research demonstrates the utility of bibliometric mapping in identifying gaps, knowledge clusters, and research fronts in an evolving interdisciplinary field.
TRANSFORMATION IN THE INTERNET OF THINGS (IOT) MARKET IN THE BANKING SECTOR: A CASE STUDY OF TECHNOLOGY IMPLEMENTATION FOR SERVICE IMPROVEMENT AND TRANSACTION SECURITY Aripin, Zaenal; Saepudin, Didin; Yulianty, Farida
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transformation in the Internet of Things (IoT) market has become the primary focus of research and innovation in the banking sector, especially since the onset of the COVID-19 pandemic in 2019. Changes in consumer behavior towards online shopping and integrated payment activities have compelled the banking sector to strengthen its technological infrastructure to meet the demands of an increasingly complex market. Amidst this dynamism, the implementation of technologies such as blockchain and IoT has become crucial in enhancing services and transaction security in the banking sector. The aim of this research is to explore the impacts and challenges faced by the banking sector in adopting IoT technology to improve services and transaction security. This study utilizes a descriptive qualitative approach, involving literature analysis and case studies of IoT technology implementation in several leading banks. The research method involves collecting data from various sources, including scientific journals, articles, and relevant books. Data is also collected through interviews with experts and practitioners in the banking sector who have experience in implementing IoT technology. The results of the research indicate that the implementation of IoT technology in the banking sector has successfully improved the efficiency of transaction services. The use of IoT sensors and connected devices has enabled banks to automate transaction processes and accelerate responses to customer demands. Furthermore, blockchain technology has also brought significant improvements in transaction security by providing decentralized data structures that cannot be manipulated. Despite its success, the study also identifies several challenges in adopting IoT technology in the banking sector, including high implementation costs, complexity in integrating with existing infrastructure, and the need for a deep understanding of this technology. However, with strategic and planned steps, the banking sector can overcome these challenges and harness the full potential of IoT technology to create a better transaction experience for customers and the overall community.
Co-Authors Ariani, Gusti Meinar Girda Fitriana Kadarisman, Sumeidi KOSASIH KOSASIH, KOSASIH Nurul Hasanah Pratama, Yudhistira Anugerah Saepudin, Didin Saputri, Olivia Syahrani Teguh Wicaksono Vip Paramarta Zaenal Aripin