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All Journal Journal of Management, Entrepreneurship and Tourism
Fauzan Azhmy, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Building Customer Loyalty Through Customer Satisfaction Influenced by Social Media Marketing, Service Quality and Experiential Marketing Carlianti, Ice; Syahyunan, Syahyunan; Fauzan Azhmy, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.84

Abstract

This research aimed to investigate the impact of social media marketing, service quality, and experience-based marketing on consumer satisfaction and loyalty in the hospitality industry, specifically at Villa Kembali in Seminyak, Bali. The study involved 161 guests selected as respondents using the accidental sampling method and the Slovin formula. Data was collected through questionnaires and analyzed using the PLS-SEM approach. The results revealed that customer loyalty can be fostered through customer satisfaction and effective marketing strategies via social media or creating memorable guest experiences. On the other hand, customer satisfaction can be influenced by providing high-quality service, unique experiences, and utilizing social media for marketing purposes. The study also highlighted the importance of service quality in building and retaining customer loyalty. These findings can be valuable for the management of Villa Kembali in formulating strategies to enhance customer satisfaction and loyalty through social media promotions and top-notch services, as well as creating unforgettable experiences for their guests.
The effect of Service Quality on Outpatient Satisfaction at RSAU Lanud Sulaiman Bandung Sasmita, Oktavia; Fauzan Azhmy, Muhammad; Syahyunan, Syahyunan
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.85

Abstract

This type of research is quantitative research with survey methods, a cross sectional approach, and an explanatory research level. Data was obtained by respondents by filling out questionnaires using closed questionnaire techniques. With five dimensions of service quality as independent variables and patient satisfaction as the dependent variable. The population in this study were outpatients at RSAU Lanud Sulaiman, Bandung. The sample used was 94 people. The analysis used is descriptive analysis and inferential analysis which includes: multiple linear regression analysis, T test, F test, and coefficient of determination. The research results show that service quality in terms of tangible, reliability, responsiveness, assurance and empathy dimensions together (simultaneous) have a positive and significant effect on patient satisfaction . The multiple linear regression equation shows the variable relationship pattern.  The partial analysis results show that the variable reliability with P value of 0.00<0.05, responsiveness with  P value of 0.027<0.05, assurance with  P value of 0.000<0.05 and empathy with  P value of 0.000<0.05 which shows positive and significant influence on patient satisfaction, however tangible variables have a positive but not significant influence on patient satisfaction, as indicated by the P value 0.324>0.05. The results of the Standardized Coefficient Beta test show that the variable that has the most dominant influence on patient satisfaction is the empathy variable with  β value of 0.691. Meanwhile, the coefficient of determination test shows that service quality influences patient satisfaction by 87.6%, and the remainder is influenced by other factors not studied.
Analysis of The Role of Safety Training in Improving the Quality of Human Resources Onboard Mv. Golden Competence Dhany, Munawar; Fauzan Azhmy, Muhammad; Pasaribu, Fajar
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.142

Abstract

Efforts to save lives at sea are crucial to minimizing the impact of maritime accidents, which are often caused by human error. Maritime safety is a top priority in the shipping industry, and safety training that complies with Basic Safety Training (BST) standards is essential for enhancing the quality of human resources on board. This study aims to explore the role of safety training in improving the quality of human resources on the MV. Golden Competence. The study employs a qualitative approach using a case study method to understand phenomena in their natural context and explore various interpretations from different perspectives. Data were collected through observation, in-depth interviews, documentation, and literature review over six months. The findings indicate that safety training significantly enhances the technical skills and knowledge of the ship's crew, improves mental preparedness for emergencies, and ensures compliance with international safety regulations. Additionally, the training reduces the risk of accidents and enhances workplace safety on the ship. The conclusion of this study emphasizes that safety training is a key element in creating a safe and productive work environment in the maritime industry. Investment in safety training not only improves the quality of human resources but also supports safe and efficient ship operations and strengthens the overall ship management system.
The Effect of Motivation, Competence, Compensation on Employee Performance with Organizational Culture as A Moderating Variable Arsani, Mohammad; Syahyunan, Syahyunan; Fauzan Azhmy, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.162

Abstract

Motivation, Competence, Compensation, and Organizational Culture have a great influence on the Employee Performance of PT. Adi Dharma Abadi. These four variables prove that this study aims to analyze the influence of motivation, competence, and compensation on employee performance with organizational culture as moderating variables in PT. Adi Dharma Abadi Bogor Regency. The study was conducted at PT. Adi Dharma Abadi Bogor Regency took 35 employees as the research sample, which was calculated using an equation formula through an interaction test often referred to as Moderated Regression Analysis (MRA) with a total population of 35 employees at an error margin of 2.5 %, for the data collection techniques, questionnaires, interviews, and observations. The data is processed using the SPSS version 26 application. The test data used in this research are reliability tests, validity tests, statistical tests, and classical assumption tests. The results of this study show that Motivation, Competence, Compensation, and Organizational Culture have a positive and significant influence on Performance.
Analysis of Implementing Core Moral Values on Employee Work Motivation in the Main Directorate PT. Pupuk Sriwidjaja Palembang Rahman, Raden; Fauzan Azhmy, Muhammad; Syahyunan, Syahyunan
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.164

Abstract

This study aims to analyze the implementation of moral core values in employee work motivation at the Main Directorate of PT PSP. The research method used is qualitative with a descriptive approach. Data were obtained through observation, in-depth interviews, and document analysis. The results showed that implementing AKHLAK core values is important in increasing employee work motivation. Employees who internalize moral core values tend to be more dedicated, have integrity, and collaborate. The practical implication of this research is the need for companies to strengthen the implementation of AKHLAK core values in organizational culture to improve employee performance.
User Satisfaction Analysis of SMOPI Application: The Role of User Interface, Perceived Ease of Use, and Behavioral Intention at the Irrigation Engineering Center - Ministry of Public Works and Public Housing Iman, Azharul; Fauzan Azhmy, Muhammad; Indahwati, Rini
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.166

Abstract

This research analyzed how the user interface, perceived ease of use, and behavioral intention impact user satisfaction with the SMOPI application based on the technology acceptance model. A quantitative survey using a cross-sectional design collected data from application users through sampling. Structural equation modeling with SMARTPLS analyzed the results. The findings demonstrated that the user interface significantly influenced satisfaction, with a path coefficient of 0.645 and P-value of 0.021, indicating a comfortable and relevant interface enhances satisfaction. However, perceived ease of use and behavioral intention did not significantly impact satisfaction, recording path coefficients of -0.015 (P-value 0.947) and 0.189 (P-value 0.591), respectively. In closing, the user interface emerged as the most consequential factor in determining satisfaction with the SMOPI application. Optimizing features to align with consumer needs while refining the design were recommended to boost satisfaction overall. Adopting the technology acceptance model in this research provided useful insights into user acceptance and the satisfaction-influencing elements.
Analysis of The Influence of Visible Safety Leadership and Job Satisfaction on Safety Work Performance at PT. Solusi Bangun Indonesia Tbk Pabrik Cilacap Sugiarto, Sugiarto; Syahyunan, Syahyunan; Fauzan Azhmy, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.168

Abstract

This research aims to analyze the influence of visible safety leadership and job satisfaction on safety work performance at PT. Solusi Bangun Indonesia Tbk Cilacap Factory. This research uses quantitative research methods with descriptive and analytical approaches. The research subjects were employees and contractors of PT. Solusi Bangun Indonesia Tbk Cilacap Factory involved in overhaul activities. Data collection was carried out randomly through questionnaires, interviews and observations. Research data was analyzed using quantitative statistical test techniques and then described in detail based on the results of each test. The research results show that work accidents at PT. Solusi Bangun Indonesia decreased during the 2023 overhaul activities due to its leadership role in ensuring workplace safety during these activities. This research highlights how visible leadership behavior in the field, or visible safety leadership and job satisfaction, contributes to increasing safety work performance. The Regression and Correlation Test Method used to analyze the data shows that 76.4% of safety work performance is influenced by visible safety leadership and job satisfaction, while the rest is influenced 23,6 % by other factors. These results confirm that leadership behavior that is proactively involved and visible in the field and high job satisfaction in implementing safety has a significant impact on safety performance, which ultimately contributes to a safer work environment for all workers.
Identification of The Relationship Between Behavioral Theory And Nurses' Intention in Documenting Nursing Care Using The Theory Of Planned Behavior in The Integrated Inpatient Care Unit Building A RSCM Sartika, Dwi; Fauzan Azhmy, Muhammad; Syahyunan, Syahyunan
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.169

Abstract

Nursing documentation is an important aspect of health services. This study aims to analyze the perception of nurses in RSCM regarding the importance of documentation, attitudes towards documentation, and factors that affect documentation practices. This study used a quantitative descriptive design with a cross-sectional approach. The research sample is all nurses at RSCM. Data collection was carried out through questionnaires. The results of the study show that most of the nurses in Building A RSCM strongly agree with the importance of nursing documentation and realize that good documentation can improve the quality of patient service. This is indicated by the r-table ≥ calculation with 15 items that have been declared valid. With KMO values of 0.772, 0.696, and 0.624 above 0.5 with a significance value (Sig.) of 0.000. In addition, there is a positive correlation between subjective norms and attitudes. The relationship between attitudes and subjective norms is quite strong. The majority of nurses also have a positive attitude towards documentation, such as being confident, consistent, and having good intentions. Factors that influence documentation practices include: a supportive work environment, availability of assistive devices, sufficient time, and support from colleagues. Integrated inpatient nurses in Building A of RSCM have a high awareness of the importance of nursing documentation. Positive attitudes and support from the work environment are important factors in improving the quality of documentation. However, there are still several obstacles that need to be considered, such as limited time and lack of priority in documentation.
Analysis of the Influence of Dental and Oral Health Services on BPJS Patient Satisfaction at Kaliwungu Kendal Health Center Budhi Kismiaryani, Erna; Fauzan Azhmy, Muhammad; Pasaribu, Fajar
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.184

Abstract

The Kaliwungu Kendal Community Health Center provides comprehensive dental services with competent dental professionals. However, the service is still not optimal due to several patient complaints, such as waiting to see the dentist, waiting even after the dentist has arrived, not receiving immediate attention, a limited number of visits, etc. Creating quality services will undoubtedly lead to satisfaction among health service users. This study aims to determine the quality of service toward the satisfaction of BPJS patients at the Kaliwungu Kendal Community Health Center. The method used in this research is a quantitative analytical survey method with a cross-sectional study design. Data was collected with a sample size of 80 BPJS patients selected through sampling. The variables used in this study include the independent variable, service quality (X), and patient satisfaction (Y) as the dependent variable. The statistical analysis used in this study included a chi-square test and logistic regression. The results of the study show that all variables in the quality of dental and oral health service, including physical appearance, reliability, responsiveness, assurance, and empathy, have a positive and significant effect on patient satisfaction at the Dental Polyclinic of the Kaliwungu Kendal Community Health Center, with a p-value < 0.05. The tangible dimension has the most dominant effect, with a significant influence (exp(B)OR 18.259), followed by empathy (exp(B)OR 11.102), reliability (exp(B)OR 7.627), and assurance (exp(B)OR 5.091). However, responsiveness obtained the lowest satisfaction percentage compared to the other dimensions, with a value of (exp (B) OR 4.474).
The Role of Human Resource Development in Improving Employee Performance at PT. Ray Developer Ray, Qonita; Fauzan Azhmy, Muhammad; Saskia, Saskia
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.185

Abstract

This study explores the role of human resource development in enhancing employee performance at PT Ray Developer. Human resource development (HRD) is a crucial factor in improving employee productivity and effectiveness and achieving organizational goals. The research employs a qualitative approach with a survey method involving employees of PT Ray Developer as respondents. Data collection methods include a questionnaire designed to measure various aspects of HRD, such as training, career development programs, and performance evaluation, and their impact on employee performance. Data analysis indicates that the HRD programs implemented at PT Ray Developer significantly improve employee performance. Relevant training and structured career development programs have enhanced employee motivation, skills, and competencies, improving work outcomes and efficiency. The findings provide insights into investing in HRD to boost organizational performance. Recommendations include refining training programs to be more specific and developing more apparent career paths to support sustainable employee growth. This research also contributes to understanding the relationship between HRD and employee performance, offering guidance for other companies in designing effective HRD strategies.
Co-Authors Arsani, Mohammad Budhi Kismiaryani, Erna Carlianti, Ice Dhany, Munawar Dwi Sartika, Dwi Fajar Pasaribu Iman, Azharul Rahman, Raden Ray, Qonita RINI INDAHWATI Saskia, Saskia Sasmita, Oktavia Sugiarto S syahyunan syahyunan