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Political Constellation in Shaping Voter Preferences: Case Study of the 2024 Makassar Mayoral Election Hawing, Hardianto; Alim, Irwan; Hartaman, Nursaleh
Journal of Contemporary Local Politics Vol. 4 No. 1 (2025): June 2025
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v4i1.716

The 2024 Makassar Mayoral Election is part of Indonesia's nationwide simultaneous local elections (Pilkada), which garners significant attention due to the city’s unique and dynamic political context. This study aims to analyze the political preferences of Makassar residents during the 2024 election using a qualitative case study approach. The research data were obtained from official government institutions, such as the General Elections Commission and the Makassar City Government, along with various online media platforms. The findings reveal that voter preferences are shaped by multiple interrelated factors, political party coalitions, the public image of candidates, key campaign issues, and the persistence of transactional politics. A particularly notable finding is the relatively low voter turnout, recorded at only 57.7%, which is below both the national target and the participation rate of previous elections.This study confirms that political preferences in Makassar are driven by the interplay of candidate personality traits and the local socio-political environment. It highlights the continuing influence of patron-client relationships and money politics, alongside emerging patterns of issue-based and image-based voting. These insights underscore the importance of strengthening political education and enhancing electoral integrity to improve democratic quality at the local level in future elections

Bira Beach Tourism Governance Through Digital Marketing Communication Strategies Kamsar, Kamsar; Alim, Irwan; Akbar, Muhammad Randhy; Mone, Ansyari
Kybernology : Journal of Government Studies Vol 3, No 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjgs.v3i1.12728

This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping this governance. Through a qualitative approach encompassing interviews, surveys, and digital data analytics, this study explores (1) the existing digital communication practices in promoting Bira Beach, (2) stakeholders' perceptions about the effectiveness of these practices, and (3) the influence of these strategies on tourism governance frameworks and decisions. Preliminary findings suggest that well-structured digital communication campaigns can enhance stakeholder participation, foster transparent decision-making, and drive sustainable tourism policies. However, certain challenges like digital literacy, infrastructural constraints, and authenticity concerns have been identified. The research emphasizes the need for a cohesive strategy that integrates technology, local community insights, and environmental considerations for robust tourism governance at Bira Beach. This study contributes to the growing body of knowledge on the intertwining realms of digital marketing and tourism governance, offering insights for policy-makers, tourism planners, and marketers.

Bira Beach Tourism Governance Through Digital Marketing Communication Strategies Kamsar, Kamsar; Alim, Irwan; Akbar, Muhammad Randhy; Mone, Ansyari
Kybernology : Journal of Government Studies Vol. 3 No. 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjgs.v3i1.12728

This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping this governance. Through a qualitative approach encompassing interviews, surveys, and digital data analytics, this study explores (1) the existing digital communication practices in promoting Bira Beach, (2) stakeholders' perceptions about the effectiveness of these practices, and (3) the influence of these strategies on tourism governance frameworks and decisions. Preliminary findings suggest that well-structured digital communication campaigns can enhance stakeholder participation, foster transparent decision-making, and drive sustainable tourism policies. However, certain challenges like digital literacy, infrastructural constraints, and authenticity concerns have been identified. The research emphasizes the need for a cohesive strategy that integrates technology, local community insights, and environmental considerations for robust tourism governance at Bira Beach. This study contributes to the growing body of knowledge on the intertwining realms of digital marketing and tourism governance, offering insights for policy-makers, tourism planners, and marketers.

Political Participation During Pandemic in the Local Election of Soppeng Regency, Indonesia Rahma, Andi Aswirathul; Taufik, Ahmad; Hardi, Rudi; Alim, Irwan
Journal of Contemporary Local Politics Vol. 1 No. 1 (2022): June 2022
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v1i1.76

This study aims to find out how the Political Participation of the Community in the Implementation of the 2020 Simultaneous Regional Elections in Soppeng Regency and also to find out the supporting and inhibiting factors of Community Political Participation in the Implementation of the 2020 Simultaneous Regional Elections. The type of research used is a qualitative research method and the type of research is descriptive. Data collection techniques using observation and interviews. The process of data analysis was carried out in several stages, namely checking all data, interview results, data reduction, presenting data and drawing conclusions. The results of the study show that the Political Participation of the Community in the Implementation of the 2020 Simultaneous Regional Head Elections in Soppeng Regency is influenced by several indicators, namely (1) Social and Economic Status. (2) Situation (3) Political awareness (4) Trust in the government. The supporting factor in public political participation is the political awareness of the community to choose its leader, while the inhibiting factors are bad weather, Covid-19, and the number of immigrants.

The Influence Of Prospective Political Marketing On The Political Behavior Of Voters In Simultaneous Village Head Elections in Kahu District, Indonesia Ekapurnama, Fifin; Hawing, Hardianto; Hamrun, Hamrun; Alim, Irwan
Journal of Contemporary Local Politics Vol. 1 No. 2 (2022): December 2022
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v1i2.160

The purpose of this study was to determine the effect of Political Marketing of Candidates on Voter Political Behavior in Simultaneous Village Head Elections in Kahu District, Bone Regency in 2021. Voting behavior is influenced by several factors, one of which is political marketing. Good and targeted political marketing can increase voting behavior. This study uses descriptive quantitative and associative research methods, using a questionnaire instrument. The technique of placing the sample in this study is random sampling. The target is the community/voters in Bonto Padang Village, Kahu District, Bone Regency with the number of samples used as many as 91 people. Data collection techniques used are observation, questionnaires and documentation. The data analysis technique used simple linear regression analysis. Validity data obtained through validity and reliability tests. The results of this study indicate that political marketing of candidates has an influence on the political behavior of voters in simultaneous village head elections in Kahu District, Bone Regency. Based on the output of the summary model, the results obtained are R of 0.541 from the large influence of the independent variable or political marketing (X) on the dependent variable or voting behavior (Y) which is also strengthened by the coefficient of determination (R Square) or the determinant coefficient of 0.293 which means 29,3%

Community Participation in Local Political Processes: A Systematic Literature Review Hartaman, Nursaleh; Putra, Muhammad Amril Pratama; Alim, Irwan
Journal of Contemporary Local Politics Vol. 2 No. 2 (2023): December 2023
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v2i2.469

The purpose of this study was to use a systematic literature review technique to describe and thoroughly investigate the understanding of community participation in the local political context. this framework, the role of community participation is considered a crucial element that has a significant impact in the process of policy formation and determining the direction of decision making at the local level. Involving the community in the local political process is not only an indicator of the health of democracy, but also the main basis for creating policies that are more representative and responsive to the needs and aspirations of local communities. By detailing these dimensions of community participation through a systematic literature review, this research aims to provide a solid conceptual foundation for understanding the complex dynamics involved in interactions between communities and local politics. The research results show several dominant themes in this study, such as Political participation and Community Participation. Furthermore, the themes that are most closely linked in this study are community development and developing countries. The most interesting finding in the in-depth study of local politics is the existence of several keywords that are closely related, such as broken window and disability.

Network Patterns of Village Head Political Dynasty in Maggenrang Village Ikhsan, Andi Ahmar Ihwal; Hawing, Hardianto; Hamrun, Hamrun; Alim, Irwan
Journal of Contemporary Local Politics Vol. 3 No. 1 (2024): June 2024
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v3i1.616

The political dynasty network pattern is a series of political strategies aimed at obtaining power by passing on positions to individuals who have family ties to previous power holders. Based on this, this study aims to determine the pattern of dynastic political network formation and its impact on community political behavior in Maggenrang Village, Kahu Subdistrict, Bone Regency. This research uses a qualitative method to describe and explain the patterns of the formation of political dynasty networks and their impact on political behavior. Data collection techniques include observation, interviews, and documentation. The results showed that the dynastic political network pattern in Maggenrang Village includes several aspects. First, stable economic capital and family relations with the previous village head make the current village head part of dynastic politics. Second, cultural capital, which includes the character and competence of the village head, is very important because it has an impact on the decision-making process and actions. Third, good social capital can be seen in the active role of the village head in community activities. Finally, symbolic capital is less strong but still able to prosper its people. The impact of political dynasties in Maggenrang Village is the limitation of opportunities for other individuals who are more worthy to hold the position of village head.

Politics and Strategic Action: The Contribution of Political Consultants to PKS's Electoral Success in South Sulawesi Syahril, Syahril; Alim, Irwan; Hawing, Hardianto
Journal of Contemporary Local Politics Vol. 3 No. 2 (2024): December 2024
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jclp.v3i2.694

This study aims to analyze the strategies employed by Abdul Rahman in securing victory as a member of the South Sulawesi Provincial Legislative Council (DPRD) in Electoral District 4. The primary focus of this research is the role of political consultants as independent actors who formulate effective campaign strategies without being involved in other local political dynamics. Using a qualitative method with a descriptive approach, data was collected through interviews and documentation related to the campaign's implementation. The findings reveal that Abdul Rahman's success was supported by strategies emphasizing community-based approaches and strengthening political networks across three regencies: Bantaeng, Jeneponto, and the Selayar Islands. Political consultants played a crucial role in managing relevant local issues and effectively mobilizing mass support, without explicitly targeting specific competitors. By adopting a tailored approach that resonated with the unique socio-political dynamics of each region, Abdul Rahman successfully secured significant votes across all three areas. This study highlights the importance of political consultants in modern electoral campaigns, particularly in crafting strategies that align with local contexts and voter behavior. It also underscores the effectiveness of community-focused campaigns in building trust and garnering support, offering valuable insights for future political campaigns in similar contexts.

ANALISIS RESEPSI GEN Z TERHADAP WACANA CHILDFREE DALAM KONTEN INFLUENCER GITASAV (STUDI TEORI RESEPSI STUART HALL) Maulidiah Jamal, Nurfadhilah; Syarif, Ahmad; Alim, Irwan
Journal of Media and Communication Studies Vol 4 No 1 (2025): Jourmics (Journal Of Media and Communication Studies)
Publisher : Communication and Islamic Broadcasting Studies IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jourmics.v4i1.15241

The childfree phenomenon, defined as a conscious decision not to have children, has sparked public debate, especially after influencer Gita Savitri Devi (Gitasav) openly expressed her views on social media. Generation Z, who grew up in the digital era, represents an interesting group to study because they have extensive access to information and are accustomed to shaping opinions through social media platforms. This research aims to analyze Gen Z’s reception of the childfree discourse in Gitasav’s content using Stuart Hall’s reception theory, which categorizes audience responses into three positions: dominant hegemonic position, negotiated position, and oppositional position. The study employs a qualitative approach with the reception study method. Data were collected through in-depth interviews with five Gen Z informants who are students of Universitas Muhammadiyah Makassar. The results show that Gen Z’s reception is divided into three main positions: (1) full acceptance of the childfree perspective as a form of individual freedom (dominant position), (2) selective acceptance by aligning it with cultural and religious values (negotiated position), and (3) complete rejection based on religious norms and social traditions (oppositional position). Factors such as religious background, cultural values, personal experiences, and the intensity of social media exposure influence the formation of these receptions. Keywords: Childfree, Generation Z, Reception, Gitasav, Stuart Hall

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