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All Journal INTEKNA Dinasti International Journal of Digital Business Management
Suhendar, Andri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN PELAYANAN TERHADAP KEPUASAAN PENGGUNAAN SHOPEEPAY Suhendar, Andri; Ramadani, Putri; Dewi, Putri Sari; Lutfi, Ridwan; Brahmana, Selvina Tawanta
INTEKNA Jurnal Informasi Teknik dan Niaga Vol 23 No 1 (2023): Jurnal INTEKNA, Volume 23, No. 1, Mei 2023
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Penelitian ini menyelidiki pengaruh promosi, kemudahan penggunaan, dan kepercayaan layanan terhadap kepuasaan pengguna Shopeepay di Indonesia. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Sampel sebanyak 85 responden menggunakan teknik purposive sampling dengan karakteristik responden pengguna e-wallet ShopeePay di masa pandemi Covid-19. Penelitian ini menggunakan analisis regresi linier berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan kemudahan penggunaan dan persepsi kepercayaan berpengaruh secara positif dan signifikan terhadap Kepuasaan Penggunaan Shopeepay, sedangkan hasil penelitian pada promosi menunjukan bahwa promosi tidak berpengaruh secara positif dan signifikan terhadap Kepuasaan Penggunaan Shopeepay.
The Influence of Brand Image, Product Innovation, and Green Marketing on Customer Loyalty Through Perception of Green Products Suhendar, Andri; Widayati, Christina Catur
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5388

Abstract

This study aims to analyze the effect of brand image, product innovation, and green marketing on customer loyalty through the perception of environmentally friendly products. This research was conducted at Horison Nindya Hotel Semarang with a quantitative approach. The data were analyzed using PLS-SEM technique through SmartPLS 4.0 software. The results showed that product innovation and green marketing had a significant effect on green product perceptions. Green product perception also has a significant effect on customer loyalty. In addition, brand image, product innovation, and green marketing have a significant effect on customer loyalty. However, brand image has no significant effect on green product perception. These findings provide theoretical implications in strengthening the application of green consumer behavior (Peattie & Crane, 2005; Ajzen, 2020).
Co-Authors Brahmana, Selvina Tawanta Christina Catur Widayati Lutfi, Ridwan Putri Sari Dewi, Putri Sari Ramadani, Putri