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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Maspul Journal of Community Empowerment Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Artificial Intelligence and Digital Business IJMA AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Financial and Accounting Indonesian Research
Potton, Zainal
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

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Strategi Produk Keripik Dangke Melona dalam Penguatan UMKM Lokal di Kecamatan Cendana, Kabupaten Enrekang Potton, Zainal
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1655

Abstract

Dangke is a traditional food from Enrekang Regency, South Sulawesi, with a texture and appearance similar to soft tofu, though it is not cheese. Strategic management aims to achieve organizational success by integrating areas such as information systems, marketing, management, production, finance/accounting, and R&D. The Keripik Dangke business requires advanced processing technology to compete with other types of chips made from different raw materials. This study aims to analyze product, pricing, and promotional strategies used by the Keripik Dangke Melona business in Cendana District, Enrekang Regency. Using a descriptive qualitative method, the research was conducted in Baba Hamlet, Cendana Village. Data were collected through observation, interviews, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The findings show that the business applies product positioning, product design, and new product development strategies. For pricing, it uses competitive pricing. In promotion, the business employs digital marketing, direct marketing, and endorsement strategies.
Analisis Strategi Produk Usaha Keripik Dangke Melona di Desa Cendana Kecamatan Cendana Kabupaten Enrekang Potton, Zainal; Nuha, Uli; Nasir, Alda
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.867

Abstract

This study aims to analyze the product strategy of the Dangke Melona Chips business located in Cendana Village, Cendana Sub-district, Enrekang Regency. The research focuses on identifying competitive advantages, product development, and marketing approaches undertaken by the business. A qualitative descriptive approach was used, with data collected through interviews, observations, and documentation. The findings indicate that Dangke Melona Chips has significant potential to enhance competitiveness through product innovation, stronger branding, and market expansion. Proposed strategies include flavor diversification, more appealing packaging, and the use of digital media for marketing. By implementing these strategies, the business is expected to improve profitability and ensure long-term sustainability.
Co-Authors Azhari, Burnama Baharuddin Baharuddin Baharuddin Indriani Indriani Juliani Kadir, Ilham Mardayanti, Mardayanti Muchtar, Ahmad Dahlan Muh. Achyar Ardat Nasir, Alda Nuha, Uli Ridwan, Ridwan Riska Amalia Rusdin, Rista Astari Rusman, Haerusman Saidang Widiawati, Wilda ZARINA