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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business IJMA AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Financial and Accounting Indonesian Research
Potton, Zainal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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MARKET SEGMENTATION ANALYSIS TO INCREASE THE EFFECTIVENESS OF MARKETING STRATEGIES Potton, Zainal; Baharuddin, Baharuddin
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(1).242-248

Abstract

Market segmentation analysis is a process for understanding and dividing the market into smaller groups or segmentation based on different characteristics, such as demographics, behavior, or needs. The goal of research is to understand the needs, preferences and behavior of different consumers so that companies can develop more effective marketing strategies for each segment. The research method used in this research is qualitative by identifying segmentation variables or criteria that are used to divide the market into different segments including demographics age, gender, income, geography (geographical location), psychographics values, interests, lifestyle , or behavior (purchasing habits, brand loyalty). The result of this research is market segmentation, identifying criteria that can be used to divide the market into smaller segments. These criteria may include demographic age, gender, income, geographic (geographic location), psychographic (lifestyle, values), or behavioral (purchasing habits, brand loyalty.           
Penguatan ekosistem industri halal melalui peningkatan kompetensi dan sertifikasi pendamping poses produk halal Ardat, Muh Achyar; Nuha, Uli; Potton, Zainal; Muchtar, Ahmad Dahlan; Saidang; Kadir, Ilham; Baharuddin
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i1.22166

Abstract

Penguatan ekosistem industri halal di Indonesia sangat penting mengingat mayoritas penduduknya adalah Muslim. Kabupaten Enrekang, sebagai salah satu wilayah dengan penduduk mayoritas muslim, berupaya memenuhi kebutuhan produk halal melalui sertifikasi UMKM. Untuk mempercepat proses ini, Halal Center Universitas Muhammadiyah Enrekang menyelenggarakan pelatihan Pendamping Proses Produk Halal (P3H) pada 23-25 Juni 2024. Program ini bertujuan untuk mencetak tenaga pendamping halal yang kompeten, yang akan membantu UMKM dalam memenuhi persyaratan sertifikasi halal. Pelatihan ini menggunakan metode Service Learning, yang menggabungkan teori dan praktik secara langsung. Peserta yang terdiri dari dosen, mahasiswa, pengurus Muhammadiyah, dan masyarakat umum, mengikuti pelatihan secara hibrida, dengan sesi tatap muka di Aula Kampus I Universitas Muhammadiyah Enrekang dan pembelajaran daring. Materi pelatihan mencakup regulasi jaminan produk halal, verifikasi, dan digitalisasi proses pendampingan. Untuk mengukur efektivitas pelatihan, dilakukan pre-test dan post-test. Hasilnya menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap proses sertifikasi halal, dengan rata-rata nilai pre-test 49,95 yang meningkat menjadi 93,97 pada post-test, mencerminkan peningkatan sebesar 88,13%. Dengan keberhasilan pelatihan ini, dihasilkan pendamping proses produk halal yang tersertifikasi. Tenaga pendamping proses produk halal diharapkan dapat mendukung UMKM di Kabupaten Enrekang dalam mempercepat sertifikasi halal, sehingga memperkuat ekosistem halal lokal. Program ini berkontribusi pada pengembangan industri halal Indonesia secara keseluruhan dan mendukung upaya menjadikan Indonesia sebagai pusat industri halal dunia, sesuai dengan implementasi UU No. 33 Tahun 2014 tentang Jaminan Produk Halal.
Meningkatkan Kompetensi Kewirausahaan Mahasiswa UNIMEN melalui Kunjungan Industri Rumah Produksi Bachis Pinrang Azhari, Burnama; Zarina, Zarina; Haerusman, Haerusman; Nuha, Uli; Widiawati, Wilda; Potton, Zainal
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 1 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i1.1045

Abstract

This community service program aimed to enhance the entrepreneurial competence of students at the University of Muhammadiyah Enrekang (UNIMEN) through a practical learning experience. The program focused on addressing the low interest in entrepreneurship among Indonesian students by providing real-world into business operations. A participatory active method was employed, involving 91 students from three study programs. The program included: 1) students were involved in setting objectives and preparing materials for the visit, 2) an industrial visit to Bachis Pinrang, a successful home-based banana chips produvtion house, where students observed the production process, interviewed the owner, and engaged in discussions, 3) gathering feedback from students to assess the program’s effectiveness. The industrial visit provided students with valuable practical experience and a deeper understanding of business management. It also exposed them to a successful entrepreneurial model, inspiring them to consider entrepreneurship as a career path. Preliminary findings indicate an increase in student’s motivation and practical skills related to entrepreneurship. Further evaluation will be conducted to measure the program’s impact on student’s entrepreneurial knowledge, attitudes, and skills.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA PANWASLU KECAMATAN SE KABUPATEN ENREKANG (MAIWA, ANGGERAJA, ALLA, CURIO, BARAKA, MALUA, BUNTU BATU, ENREKANG, BUNGIN) potton, zainal
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i1.3337

Abstract

AbstractThis study aims to analyze the capacity-building efforts for human resources (HR) of the Sub-District Election Supervisory Committees (Panwascam) in Enrekang Regency, encompassing the sub-districts of Maiwa, Anggeraja, Alla, Curio, Baraka, Malua, Buntu Batu, Enrekang, and Bungin. In the context of election administration, Panwascam plays a critical role in ensuring the integrity and transparency of the democratic process. This research employs a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, field observations, and documentation. The findings reveal that systematic training and development programs, the utilization of digital technology, and enhanced inter-agency coordination are key factors in improving Panwascam’s HR capacity. However, challenges such as limited resources and geographical barriers still need to be addressed. This study recommends collaborative strategies and the use of information technology to strengthen Panwascam’s role in the future.Keywords: Panwascam, HR Capacity, Election, Enrekang Regency, Election Supervision
Objektivitas dan Integritas pada Pengaruhnya terhadap Kuliatas Audit Amalia, Riska; Potton, Zainal; Rusdin, Rista Astari
Financial and Accounting Indonesian Research Vol. 3 No. 2 (2023): Financial and Accounting Indonesian Research
Publisher : Program Studi Akuntansi Unimuda Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/fair.v3i2.1341

Abstract

Audit internal merupakan alat bantu pengendalian manajemen dalam melakukan kegiatan penilaian yang bebas terhadap semua kegiatan perusahaan agar selalu dalam keadaan normal. Oleh karena itu, audit internal harus menyusun suatu pengendalian internal yang baik dan tepat, mengadakan pengawasan atas pelaksanaan kegiatan usaha, mengukur dan menilai serta member saran-saran perbaikan yang sangat diperlukan oleh manajemen. Penelitian ini merupakan jenis penelitian yang bersifat kuantitatif, dengan memberikan gambaran di masa sekarang dan di masa yang akan datang. Penelitian ini merupakan penelitian yang menjelaskan tentang gejala, peristiwa, kejadian yang terjadi. Penelitian ini memusatkan pada fenomena yang sedang terjadi pada saat penelitian ini dilakukan. Hasil penelitian menunjukkan bahwa nilai signifikansi pengaruh obyektivitas terhadap kualitas audit adalah sebesar 0,004 < 0,05 sedangkan t hitung sebesar 2,99. Hal ini berarti Obyektivitas berpengaruh positif dan signifikan terhadap kualitas audit. Sedangkan nilai signifikansi pengaruh integritas terhadap kualitas audit adalah sebesar 0,056 > 0,05 sedangkan t hitung sebesar 0,58. Hal ini berarti Integritas tidak berpengaruh signifikan terhadap kualitas audit.
Analisis Strategi Bauran Pemasaran dan Kualitas Produk dalam Meningkatkan Volume Penjualan Mardayanti, Mardayanti; Widiawati, Wilda; Potton, Zainal; Azhari, Burnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.379

Abstract

Penelitian ini bertujuan untuk mengetahui strategi bauran pemasaran yang diterapkan Mebel Surya Mandiri dan kualitas produk mebel surya mandiri dalam meningkatkan volume penjualan. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Mebel Surya Mandiri belum mampu menerapkan strategi bauran pemasaran secara keseluruhan, perlu adanya evaluasi dari segi produk Mebel Surya Mandiri yang masih berfokus pada alat-alat perlengkapan kantor dan sekolah. Dari segi promosi Mebel Surya Mandiri masih sangat sederhana yaitu dengan cara promosi personal selling. Strategi bauran pemasaran yang diterapkan Mebel Surya Mandiri yaitu product, price, place, dan promotion. Mebel Surya Mandiri sudah menerapkan strategi bauran pemasaran yang baik, meskipun belum secara maksimal. Strategi promosi yang dilakukan saat ini masih menggunakan cara yang sederhana yaitu personal selling atau sistem mulut ke mulut.
Strategi Produk Keripik Dangke Melona dalam Penguatan UMKM Lokal di Kecamatan Cendana, Kabupaten Enrekang Potton, Zainal
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1655

Abstract

Dangke is a traditional food from Enrekang Regency, South Sulawesi, with a texture and appearance similar to soft tofu, though it is not cheese. Strategic management aims to achieve organizational success by integrating areas such as information systems, marketing, management, production, finance/accounting, and R&D. The Keripik Dangke business requires advanced processing technology to compete with other types of chips made from different raw materials. This study aims to analyze product, pricing, and promotional strategies used by the Keripik Dangke Melona business in Cendana District, Enrekang Regency. Using a descriptive qualitative method, the research was conducted in Baba Hamlet, Cendana Village. Data were collected through observation, interviews, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The findings show that the business applies product positioning, product design, and new product development strategies. For pricing, it uses competitive pricing. In promotion, the business employs digital marketing, direct marketing, and endorsement strategies.
Co-Authors Azhari, Burnama Baharuddin Baharuddin Baharuddin Kadir, Ilham Mardayanti, Mardayanti Muchtar, Ahmad Dahlan Muh. Achyar Ardat Nuha, Uli Riska Amalia Rusdin, Rista Astari Rusman, Haerusman Saidang Widiawati, Wilda ZARINA