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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Kreasi Rakyat
Kasmaniar
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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READINESS OF UMKM TO PARTNER WITH LARGE BUSINESSES THROUGH FULFILLMENT OF PARTNERING REQUIREMENTS AND WORKSHOP SHARING SUCCESS STORY SME SUCCESS IN 2023 Susanti; Kasmaniar; Ulfia; Radhiana; Asnariza
JURNAL KREASI RAKYAT Vol. 2 No. 1 (2024): February - April
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v2i1.1-14

Abstract

Micro, Small and Medium Enterprises (MSMEs) have so far had a slight inability to access large business partners, due to limited information and access to large businesses. Apart from that, SMEs also do not have the documents needed to be submitted as a condition for making it easy to get business partners. medium and large businesses, the reason is that SMEs still have limited human resources, so their activities are more focused on production and marketing activities, and very limited human resources, information, and business networks. So assistants are needed to prepare the documents these micro and small businesses need, which will later be presented at workshops with potential partners, namely large businesses. Realizing the objectives of this mentoring activity, starts with identifying the MSME businesses that will be accompanied from the institutional aspect, including Legality, Business Institutional, Production Management, Marketing Management, Human Resources, and Business Capital aspects. The Micro Businesses assisted are; Sere Wangi Oil Business, King Soka Business, and Evy Handicraft Business. From the results of this month's mentoring, the three UKMs already have business documents for partnership, have met in workshops, and have collaborated with large businesses such as grocery supermarkets, Suzuya, and Kryad Hotels
Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Ambartiasari, Geta; Yusuf, Zulfan; Kasmaniar; Sarboini; Amri, Saiful
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4094

Abstract

The purpose of this study is to analyze the influence of online customer ratings and reviews on online purchasing decisions in the Shopee marketplace. With the development of e-commerce in Indonesia, consumers are increasingly relying on information from other users when making purchasing decisions. High ratings and positive reviews are intended to increase consumer trust and encourage purchases, while low ratings and negative reviews can reduce purchase intentions. The survey method is a survey distributed to Shopee users who shop. The resulting data is analyzed using regression analysis techniques to determine the relationship between rating variables, reviews, and purchasing decisions. This study shows that there is a significant positive influence between online customer ratings and reviews on purchasing decisions. The higher the rating and the more positive the reviews, the more likely consumers are to buy. This study helps business owners and marketers understand the importance of online reputation management and effective marketing strategies in the digital era. Therefore, sellers in the Shopee marketplace must pay attention to the quality of their products and services and actively manage customer reviews to increase the appeal of their products.
Co-Authors ambartiasari, Geta Asnariza RADHIANA Saiful Amri SARBOINI SUSANTI Ulfia Yusuf, Zulfan