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Kemudahan Penggunaan Fitur Aplikasi E-Commerce terhadap Perilaku Konsumtif Mahasiswa Agistia Nurbani Rajaba; Ahnaf Daris Fadhilah; Anatasya Jelita Putri Dirgantara; Fitriyani Dwi Azzahra; Hopid Jidan; Najwa Ananda Mariana; Rama Wijaya Abdul Rozak
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i2.1814

Abstract

The ease of use of E-commerce application features raises problems among students in the aspect of consumptive behavior. The main objective of this study is to assess the impact of using E-commerce on consumptive behavior among students in Indonesia. The method used in this research is quantitative research method. The scale in this study uses a Likert scale, which is a measurement method to measure the perceptions, attitudes, or opinions of individuals or groups about social events or phenomena. Data collection was carried out by distributing questionnaires using google forms through social media such as Whatsapp, Instagram, and Twitter. From the research data, 107 respondents were obtained from all students in Indonesia who used the E-commerce application, the majority of respondents were female with the age of 19 years. The results show that the ease of access to E-commerce affects consumptive behavior among students, especially because of the many promos and discounts that are easily obtained through the E-commerce application. In addition, this study also highlights the significant role of features such as shopping carts, promos and discounts, product searches and reviews in shaping the consumptive behavior of its users.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH MUSLIM MEMILIH BANK KONVENSIONAL DIBANDING BANK SYARIAH (STUDI KASUS MAHASISWA UPI) Agistia Nurbani Rajaba; Fitriyani Dwi Azzahra; Keisha Azzahra Fauzita; Wini Anisa Apriliani; Ardhan Mardiant; Edi Suresman
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i4.12135

Abstract

This study aims to analyze the factors influencing Muslim students' decisions in choosing between Islamic banks and conventional banks. Although most respondents understand the differences between the two banking systems, they still prefer conventional banks. Previous research suggests that ease of access and advanced service features are the primary factors in bank selection. This study employs a quantitative approach using surveys targeting Muslim students as primary respondents. The findings reveal that the main factors influencing banking preferences include accessibility, service reach, advanced digital features, and attractive promotional programs. Additionally, long-standing habits of using conventional banks and environmental influences play a significant role in customers' decisions. Meanwhile, students who choose Islamic banks are primarily driven by religious awareness and the desire to avoid riba. This study provides insights into the challenges faced by Islamic banking and the need for enhanced digital services and more innovative marketing strategies to compete with conventional banks.
Implementasi Kebijakan Penerimaan Peserta Didik Baru dengan Sistem Zonasi pada SMP Negeri 12 Bandung Elsya Rahmalia Hidayat; Agistia Nurbani Rajaba; Silmi Asy-Syifaa; Agni Nazwa N
Concept: Journal of Social Humanities and Education Vol. 3 No. 4 (2024): Desember : Concept : Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i3.1649

Abstract

This research aims to analyze the implementation of the New Student Admissions (PPDB) policy which uses a zoning system at SMPN 12 Bandung. This policy aims to increase equal access to education in society. To achieve this aim, this research applies a qualitative approach, which is considered effective for exploring in-depth information about the experiences and perspectives of the parties involved. Data was collected through direct interviews with resource persons from the student affairs section of SMPN 12 Bandung. This method allows researchers to gain a clearer understanding of the implementation of the zoning system in the PPDB process at the school. This research also aims to evaluate the extent to which zoning policies are effective in increasing access to education, reducing social disparities, and identifying the challenges and opportunities faced by schools in their implementation. It is hoped that the results of this research can provide recommendations for the government and related parties to improve and perfect zoning-based PPDB policies in the future.