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All Journal International Journal of Economics (IJEC) International Journal of Community Service (IJCS) IIJSE Journal of Exploratory Dynamic Problems
Yuniar, Vita
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Women's Empowerment Based on Digital Financial Skills Rafidah; Rosmanidar, Elyanti; Anita, Efni; Mutia, Agustina; Kusnadi, Dedek; Fusfita, Nurlia; Rahma, Sri; Permata, Tika Agu; Husen, Muhammad; Andriana, Nirhamni; Yuniar, Vita
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.810

Abstract

Achieving gender equality and economic independence. These programs aim to increase women's access to financial services, promote entrepreneurship, and facilitate economic participation through the use of digital technology. By providing training in personal financial management, e-commerce, and online banking applications, women can overcome traditional barriers such as limited access and cultural norms that limit their financial inclusion. This research explores the transformational potential of these empowerment programs, highlighting the importance of cross-sector collaboration and supporting policies to achieve the full potential of women's empowerment through digital financial skills.
Pengaruh Influencer dan Live Streaming Terhadap Niat Beli Konsumen Berkelanjutan pada Aplikasi Tiktok Shop Iswahyuni S, Zalsa; Yuniar, Vita; Putri Indriani, Meirisma; Rofiud Darojat, Adim
Journal of Exploratory Dynamic Problems Vol. 1 No. 3 (2024)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edp.v1i3.81

Abstract

Perkembangan zaman, internet mampu mengalami perkembangan yang sangat cepat dan pesat. Perkembangan internet ini berdampak sekali untuk perkembangan bisnis dan pemasaran. Persaingan dizaman sekarang bisa dikatakan persingan ketat karena seiringnya perkembangan internet yang melaju cepat. Perkembangan ini dapat menciptakan peluang yang cukup besar dan fantastis dalam beriklan melalui digital marketing, salah satunya dengan menggunakan platform Tiktok Shop. Dengan adanya tiktok shop pembelian dapat di pengaruhi oleh influencer dan live streaming yang di lakukan. Karena hal ini di anggap dapat membantu konsumen dalam memperoleh informasi dan dapat mempengaruhi niat beli konsumen berkelanjutan. Dari 150 data yang kami analisis, dari hasil analisis tersebut terlihat sangat signifikan antara pengaruh influencer dan live streaming terhadap niat beli konsumen berkelanjutan pada aplikasi tiktok shop.
Implementation of Internal Marketing Mix Increasing Sales According to Islamic Economics (Case Study of Kita Merlung Family Building Store) Zahrah, Zahrah; Rosmanidar, Elyanti; Ferdiansyah, Wahyu; Yuniar, Vita; Ramli, Fauzan; Fitri, Sasmita; Fahrurrozi, Fahrurrozi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.965

Abstract

Marketing mix (marketing mix) is used to achieve marketing objectives. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for Our Family Building Store is in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their products, don't badmouth other people's businesses in marketing their products and from distribution places/channels, namely providing a sense of comfort and easy access for consumers.
Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products? Yuniar, Vita; Soepatini, Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6946

Abstract

This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products. This study uses a quantitative method with the SEM-PLS analysis approach, involving 160 respondents who are Wardah product users. Data were collected through an online questionnaire. The results of the study show that consumer satisfaction has a significant effect on brand attachment. Consumer satisfaction also has a significant effect on brand love. Consumer satisfaction has a significant direct effect on brand loyalty. Then, brand attachment has a significant direct effect on brand loyalty. Brand love also has a significant effect on brand loyalty. In addition, brand attachment is proven to be a significant mediator between brand satisfaction and brand loyalty. Then, brand love is also proven to be a significant mediator between consumer satisfaction and brand loyalty.
Implementation of Internal Marketing Mix Increasing Sales According to Islamic Economics (Case Study of Kita Merlung Family Building Store) Zahrah, Zahrah; Rosmanidar, Elyanti; Ferdiansyah, Wahyu; Yuniar, Vita; Ramli, Fauzan; Fitri, Sasmita; Fahrurrozi, Fahrurrozi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.965

Abstract

Marketing mix (marketing mix) is used to achieve marketing objectives. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for Our Family Building Store is in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their products, don't badmouth other people's businesses in marketing their products and from distribution places/channels, namely providing a sense of comfort and easy access for consumers.
Co-Authors Agustina Mutia Andriana, Nirhamni Anita, Efni Dedek Kusnadi Elyanti Rosmanidar, Elyanti Fahrurrozi Fahrurrozi Fauzan Ramli Ferdiansyah, Wahyu Fitri, Sasmita Fusfita, Nurlia Hery Widijanto Iswahyuni S, Zalsa Muhammad Husen, Muhammad Permata, Tika Agu Putri Indriani, Meirisma Rafidah Rahma, Sri Rofiud Darojat, Adim S Soepatini Zahrah, Zahrah