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All Journal Bussman Journal : Indonesian Journal of Business and Management Business and Investment Review
Juliamida, Inka Sabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENERAPAN KONSEP PDCA PADA PT MAYORA INDAH TBK DALAM MENINGKATKAN PENJUALAN DAN DAYA SAING DI INDUSTRI FMCG Juliamida, Inka Sabila; Haludin, Guntur; Minarso, Mifthakul Fauzi; Natalia, Intan; Niser, Alifah; Iskandar, Syafna Hanifa
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.273

Abstract

Indonesia is experiencing rapid development, especially in the food and beverage sector. PT Mayora Indah Tbk, as one of the main players in this industry, continues to strive to improve its competitiveness. This study examines the implementation of PT Mayora Indah Tbk's marketing strategy in the FMCG industry using a qualitative approach and case studies. The main focus of this study is the application of the Passion-Discipline-Creativity-Action (PDCA) method to improve sales performance and company competitiveness. The results of the study show that the application of PDCA, which includes passion, discipline, creativity, and action, has proven effective in responding to rapid market dynamics. In addition, product differentiation and continuous innovation are the main keys to maintaining Mayora as a market leader in the FMCG sector
Analisis Strategi Manajemen Layanan Unggul Pada PT Harum Jaya Dalam Meningkatkan Produktivitas Dan Daya Saing Yang Konsisten Juliamida, Inka Sabila; Fuad, Sayed Haikal; Niser, Alifah
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.146

Abstract

This research analyzes the service management strategy implemented by PT Harum Jaya to improve productivity and competitiveness in the highly competitive construction sector. By adopting an integrated service management approach, the company managed to optimize the management of human resources (HR), utilize advanced technology, and establish effective collaboration with external stakeholders. The results of the analysis show that a holistic and planned strategy not only improves operational efficiency, but also maintains high quality in every project. The practical implications of this study emphasizethe importance of construction service companies to implement a comprehensive service management strategy to achieve sustainability and success in a competitive market. Abstrak Penelitian ini menganalisis strategi manajemen layanan yang diterapkan oleh PT Harum Jaya untuk meningkatkanproduktivitas dan daya saing di sektor konstruksi yang sangatkompetitif. Dengan mengadopsi pendekatan manajemenlayanan yang terintegrasi, perusahaan berhasil mengoptimalkanpengelolaan sumber daya manusia (SDM), memanfaatkanteknologi canggih, dan menjalin kolaborasi yang efektif denganpemangku kepentingan eksternal. Hasil analisis menunjukkanbahwa strategi yang holistik dan terencana tidak hanyameningkatkan efisiensi operasional, tetapi juga mempertahankan kualitas tinggi dalam setiap proyek. Implikasipraktis dari penelitian ini menekankan pentingnya perusahaanjasa konstruksi untuk mengimplementasikan strategi manajemenlayanan yang komprehensif guna mencapai keberlanjutan dan kesuksesan di pasar yang kompetitif.
Co-Authors Fuad, Sayed Haikal Guntur Haludin Iskandar, Syafna Hanifa Minarso, Mifthakul Fauzi Natalia, Intan Niser, Alifah Teguh Prasetio