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All Journal Bussman Journal : Indonesian Journal of Business and Management Business and Investment Review
Iskandar, Syafna Hanifa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENERAPAN KONSEP PDCA PADA PT MAYORA INDAH TBK DALAM MENINGKATKAN PENJUALAN DAN DAYA SAING DI INDUSTRI FMCG Juliamida, Inka Sabila; Haludin, Guntur; Minarso, Mifthakul Fauzi; Natalia, Intan; Niser, Alifah; Iskandar, Syafna Hanifa
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.273

Abstract

Indonesia is experiencing rapid development, especially in the food and beverage sector. PT Mayora Indah Tbk, as one of the main players in this industry, continues to strive to improve its competitiveness. This study examines the implementation of PT Mayora Indah Tbk's marketing strategy in the FMCG industry using a qualitative approach and case studies. The main focus of this study is the application of the Passion-Discipline-Creativity-Action (PDCA) method to improve sales performance and company competitiveness. The results of the study show that the application of PDCA, which includes passion, discipline, creativity, and action, has proven effective in responding to rapid market dynamics. In addition, product differentiation and continuous innovation are the main keys to maintaining Mayora as a market leader in the FMCG sector
Transformasi Digital dalam Manajemen Jasa: Tantangan dan Peluang di Era Industri 4.0 Wahyuningjati, Tri; Iskandar, Syafna Hanifa; Sabrina, Afiifah Nur; Saleh, Mohamad Zein
Business and Investment Review Vol. 3 No. 2 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.139

Abstract

Digital transformation in service management is becoming an important necessity in the Industry 4.0 era, which is characterized by technological advances such as the Internet of Things (IoT), artificial intelligence (AI), and big data. This research explores the challenges and opportunities facing the services sector in adopting digitalization. Digital transformation offers benefits such as improved operational efficiency, personalization of services, and better data-driven decision-making. However, challenges such as digital competency gaps, organizational culture resistance, cybersecurity, and technology infrastructure limitations are also identified. Through a qualitative approach, this research presents an in-depth analysis covering technology integration strategies, organizational culture change, and digital collaboration to improve customer experience. The results provide important insights for service companies in optimizing digitalization strategies to improve competitiveness and relevance in the market. Abstrak Transformasi digital dalam manajemen jasa menjadi kebutuhan penting di era Industri 4.0, yang ditandai oleh kemajuan teknologi seperti Internet of Things (IoT), kecerdasan buatan (AI), dan big data. Penelitian ini mengeksplorasi tantangan dan peluang yang dihadapi sektor jasa dalam mengadopsi digitalisasi. Transformasi digital menawarkan manfaat seperti peningkatan efisiensi operasional, personalisasi layanan, dan pengambilan keputusan berbasis data yang lebih baik. Namun, tantangan seperti kesenjangan kompetensi digital, resistensi budaya organisasi, keamanan siber, dan keterbatasan infrastruktur teknologi juga diidentifikasi. Melalui pendekatan kualitatif, penelitian ini menyajikan analisis mendalam yang mencakup strategi pengintegrasian teknologi, perubahan budaya organisasi, serta kolaborasi digital untuk meningkatkan pengalaman pelanggan. Hasil penelitian memberikan wawasan penting bagi perusahaan jasa dalam mengoptimalkan strategi digitalisasi untuk meningkatkan daya saing dan relevansi di pasar. Kata kunci: transformasi digital, manajemen jasa, Industri 4.0, tantangan, peluang.  
Co-Authors Guntur Haludin Juliamida, Inka Sabila Minarso, Mifthakul Fauzi Natalia, Intan Niser, Alifah Sabrina, Afiifah Nur Saleh, Mohamad Zein Wahyuningjati, Tri