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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Sofi Mutiara Insani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Peran Marketing Terhadap Omset Penjualan UMKM Wita Setiawati; Sofi Mutiara Insani; Syarifah Setiana Ardiati
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.782

Abstract

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.
PENGEMBANGAN MEDIA PEMBELAJARAN IPA DENGAN ANIMAKER TEMA EKOSISTEM SAWAH DAN KOLAM DI KELAS 5 SEKOLAH DASAR Sarah Fauziah; Sofi Mutiara Insani; Lutfi Nur; Elan; Seni Apriliya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 2 (2024): Volume 09 No. 2 Juni 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i2.15706

Abstract

This research is motivated by the inability of students to think critically due to the use of learning media that is still simple. The solution to this problem is to develop learning media that is more interesting and easy to understand. The use of Animaker learning media aims to improve students' critical thinking and communication skills. The media to be used is Animaker software, an animation video creation platform designed to develop learning materials that are more interesting and easily understood by students. In addition, Animaker can be an alternative for educators in delivering material and facilitating the learning process. The learning media designed raised the theme of Rice Field and Pond Ecosystems for science subjects in grade 5 SDN 2 Sukamenak. The research method used is Educational Design Research (EDR), or educational design research that involves a cycle of analysis, design, development, evaluation, and revision. The results showed that the use of Animaker media helped students to develop themselves, become more active and creative, and more focused in understanding learning materials, so that learning became more effective and fun.
NILAI-NILAI PENDIDIKAN KARAKTER PADA TRADISI “MARDEMBAN” RITUAL MAKAN DAUN SIRIH PADA ETNIS BATAK TOBA DI DESA HUTA TINGGI Sofi Mutiara Insani; Rosarina Giyartini; Anggit Merliana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025 in progress
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.23464

Abstract

This study aims to describe the process of implementing the mardemban tradition in the Toba Batak ethnicity, describe the function of the mardemban tradition, and describe the community's view of this tradition. This research uses a qualitative method with a descriptive approach. The research location is Huta Tinggi Village, Pangururan District, Samosir Regency. Data collection techniques were carried out through interviews with traditional leaders and local communities, as well as documentation of mardemban tradition activities. The results showed that the mardemban tradition is a ritual of eating betel leaves carried out in various traditional events, such as weddings and religious ceremonies. The function of the mardemban tradition is not only as a symbol of respect for ancestors, but also as a means of strengthening social relations and instilling cultural values to the younger generation. The community believes that the implementation of mardemban helps strengthen the cultural identity of the Toba Batak in the midst of increasingly modern times.
Co-Authors Anggit Merliana Apriliya, Seni Elan Elan Fitri Fauziah Nur Lutfi Nur Rosarina Giyartini Sarah Fauziah Syarifah Setiana Ardiati Wita Setiawati