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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Journal Markcount Finance
Hina, Hermyn Benny
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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The Effectiveness of Content Marketing in Building Brand Awareness Wei, Zhang; Hina, Hermyn Benny; Jiao, Deng; Yudilestari, Eka Putri; Hamka, Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
The Principal's Strategy in Improving the Quality of Human Resource Management with a Humanistic Perspective in the Digitalization Era Sakarina, Sari; Wedadjati, Ratna Sesotya; Ena, Zet; Hanafiah, Hanafiah; Hina, Hermyn Benny
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 15 No 2 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i2.2789

Abstract

This study aims to describe and analyze the application of a humanistic approach in school leadership, which impacts human resources development in the digitalization era. This research method uses a qualitative approach with a descriptive design. They collect data through participant observation, interviews, and documentation studies to achieve research objectives. A modified analytic analysis method was used to analyze the data. The level of credibility, dependability, transferability, and confirmability are the basis for data validity. The results of the study explain that personal excellence (integrity, wholeness, and self-authenticity) and the humanistic spirituality of inspirational figures inspire the humanistic approach of school principals. The results of this research empirically provide new hope for teachers, staff, students, and parents of students at the elementary level by applying a humanistic approach to school principals in the digital era. This finding has implications, where through a humanistic approach, school principals are more open to appreciating participation and view teachers, employees, and parents as human beings who have equality in building cooperation. Thus, through the humanistic approach of the school principal, the school environment becomes a place for empowering learning and the formation of human values that need to be upheld.
Co-Authors Ena, Zet Hamka Hamka, Hamka Hanafiah Hanafiah, Hanafiah Jiao, Deng Sakarina, Sari Wedadjati, Ratna Sesotya Yudilestari, Eka Putri Zhang Wei