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Preferensi Konsumen Terhadap Atribut Produk Kebab Palestine Uncle Hasan Doni Sahat Tua Manalu; Andini Firannisa; Akhdan Hadi Zahran; Fauziah Zumna Aqilah; Irlina Jilani; Rizky Iswanto
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 3 (2024): Juni
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i3.68

Abstract

. The purpose of this study was to determine consumer preferences for kebab product attributes in Uncle Hasan's Palestine Kebab. The method used in the study is the Fishbein Analysis Method. This study uses 9 product attributes based on literature study references, namely taste, price, product content, size, packaging, service, product quality, product safety and product variations. Based on the results of the study, consumer preferences towards kebab attributes in Uncle Hasan's Palestine Kebab have no negative value. The preference value for the price attribute is 21.47 which is very positive, taste is 19.75 which is very positive, product content is 18.74 which is positive, size is 17.92 which is positive, packaging is 16.23 which is positive, service is 17.99 which is positive, product quality is 20.73 which is very positive, product safety is 20.60 which is very positive and product variation is 17.91 which is positive. The value of consumer preference for Uncle Hasan's Palestine Kebab kebab products as a whole is positive, with a value of 171.34.
Usulan Perbaikan Tata Letak Fasilitas pada Sahabat Mart Rahmawati Liswahyuni Dwi Wardhani; Nisrina Ayushafa Deanova; Suci Hakimah; Andini Firannisa; Jelianus Nduru
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1409

Abstract

The preparation of the layout is something that needs to be considered in forming a factory or a business. The purpose of this study is to prove, test, and verify the retail layout of Sahabat Mart with the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods and evaluate whether the layout is effective for employees and consumers. The type of research used is primary and secondary data. The layout of Sahabat Mart consists of several parts, namely parking, seating, cashier, display room, warehouse, and toilet. Based on the results of the research, the state of layout placement at Sahabat Mart has a less effective placement, including a less optimal warehouse placement position because it is far from the parking lot, making the process of transporting goods less efficient. So the ARC and TCR methods are used. The results of the ARC calculation with the TCR assessment show the largest value, namely the display space, this means that the display room must be arranged and built first from other rooms and must be arranged regarding its strategic location. Using the ARC and TCR analysis methods, solutions or improvements and efficiency can be known for the layout at Sahabat Mart, namely the parking room is close to the warehouse room, then the warehouse room is close to the display room, the display room is close to the seating room and cashier, finally the seating room and cashier are close to the toilet room.