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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA BITTERSWEET BY NAJLA Aulya Rachma Damayanti; Hilwa Karimah; Nazwa Abidin Yunus; Az Zahra Putri Setyo Wati; Muhammad Faiz Ferdi Rahman; Cattelya Putri Maharani; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4654

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah minat pembelian produk Bittersweet By Najla dipengaruhi secara berbeda oleh harga dan kualitas produk. Dengan jumlah sampel sebanyak 65 responden, maka populasi penelitian dalam penelitian ini adalah pelanggan Bittersweet by Najla. Ada desain penelitian deskriptif kuantitatif yang digunakan. Regresi berganda merupakan pendekatan analisis data yang dihitung dengan software SPSS (Statistical Product and Service Solution) 2024. Penelitian menunjukkan bahwa nilai koefisien regresi variabel pengaruh harga (X1) sebesar 0,309 menunjukkan adanya korelasi positif antara peningkatan satuan pada variabel pengaruh harga dengan peningkatan minat beli produk. Bittersweet Najla mengalami kenaikan 0,309 unit. Koefisien regresi kualitas produk (X2) mempunyai nilai sebesar 0,438 (positif) yang menunjukkan bahwa minat konsumen untuk membeli produk Bitter Sweet By Najla mengalami kenaikan sebesar 0,438 satuan untuk setiap satuan variabel kualitas produk. Selain itu, nilai koefisien determinasi sebesar 77,1%, yang menunjukkan bahwa meskipun harga dan kualitas produk berperan dalam menarik minat konsumen untuk melakukan pembelian, faktor lain seperti promosi dan kualitas layanan memiliki sisa 22,9% dari varians tersebut. Keywords: Harga, Kualitas Produk, Minat Beli
Peran Manajemen Ekonomi Syariah Dalam Mengatasi Kemiskinan Cattelya Putri Maharani; Nidya Fakhirah; Siti Nurhalimah; Ika Ajeng Febrianti; Yayat Suharyat
Pendekar : Jurnal Pendidikan Berkarakter Vol. 1 No. 3 (2023): Juni : Jurnal Pendidikan Berkarakter
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pendekar.v1i3.312

Abstract

Poverty is a condition where a person is deprived and cannot meet one's essential needs, if one's essential needs are not met then one's life will be disrupted. This failure is generally reflected in real as well as mentally, it can cause mediocre sensations in the person who experiences it. The government has observed that various aspects of life have been significantly affected by the symptoms and effects of poverty. However, poverty in Indonesia continues to increase, as evidenced by the Money Service Monetary Strategy Organization measuring the limit of people's needs, increasing 5.95 percent to Rp535,547 in September 2022. The urban poverty rate increased to 7.53 percent in March 2022. In addition, there are 12.36 percent more poor people living in rural areas. This research aims as a solution to overcome poverty in Islamic economic management, through zakat, infaq, and shadaqah, Islam promotes the cultural cultivation of each individual's role in improving the quality of life and the process of social unity. This study uses a qualitative approach and the process of analysis researchers understand and interpret the meaning of events, interactions, and behavior of subjects in certain situations from the perspective of researchers rather than statistical procedures. As well as additional information or materials that are expected to complete the results of research obtained from different libraries and sources. By implementing zakat, infaq, and sadaqah it is hoped that it can help reduce the poverty rate.