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All Journal Student Scientific Creativity Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca Manajemen, Akuntansi, dan Ekonomi PESHUM
Devi Virgiana Hermansyah
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH STRATEGI PROMOSI DAN PENENTUAN HARGA PRODUK EMINA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Quanita Elisya Arianto; Chusnul Rahmawati; Ayu Oktavia; Vira Septiani; Erika Nurhayani; Devi Virgiana Hermansyah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4658

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana harga dan strategi periklanan produk Emina mempengaruhi pilihan konsumen di pasar kosmetik Indonesia. Dalam penelitian ini menggunakan metode deskriptif kuantitatif dan melibatkan 100 responden yang pernah menggunakan produk Emina. Mayoritas konsumen, menurut hasil penelitian, berpikir bahwa harga produk harus sesuai dengan kualitasnya. Diskon dan iklan media sosial khususnya telah terbukti menjadi taktik promosi yang sukses dalam mempengaruhi keputusan konsumen. Dengan menjembatani kesenjangan pengetahuan tentang pengaruh harga dan teknik promosi terhadap preferensi konsumen dan juga membantu perusahaan kosmetik menciptakan kampanye pemasaran yang lebih kompetitif dan produk yang lebih baik. Kata kunci: Promosi, Kebijakan Harga, Keputusan Pembelian
Implementasi Sistem Ekonomi Islam Terhadap Pertumbuhan Ekonomi Umat Esa Cahaya Purnomo; Devi Virgiana Hermansyah; Insania Putri Amanda; Mutiara Madina Nur Aina; Yayat Suharyat
Student Scientific Creativity Journal Vol. 1 No. 3 (2023): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i3.1986

Abstract

The purpose of this study is to explore the opinions of classical and contemporary scholars about Makassid Sharia theory and to demonstrate the implementation in Islamic economics and Islamic psychology. Data sources for this study are books on Makassid's Sharia theory, Islamic economics and Islamic psychology written by classical and contemporary scholars. Data collection was conducted by careful reference surveys related to Makassid's Sharia theory and its practice in Islamic economics and Islamic psychology. The data analysis techniques used are descriptive and qualitative. The impact of this research makes the control of the Islamic economic system better. In this study, the application of Makassid Sharia in Islamic economics is found next in its five main purposes. Another purpose of this study is to determine the planning, organizing, implementing, and controlling community empowerment programs in Indonesia. Thus, the result to be achieved is to obtain a complete picture and explanation of how the governance of collecting and utilizing alms properly for the development of productive businesses. Keywords: : Implementation, Economy, Growth, People
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Keputusan Pembelian : Studi pada Produk Facetology Esa Cahaya Purnomo; Devi Virgiana Hermansyah; Inda Arsyizil Quwwatin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.2037

Abstract

This study aims to evaluate the impact of product innovation and product quality on consumer purchasing choices for local skincare products Facetology. The methodology used in this study is a quantitative approach and information collection is carried out through questionnaires to 104 Facetology product users in Bekasi City. The results of the analysis show that product innovation and product quality simultaneously have a positive and significant impact on purchasing decisions, both gradually and simultaneously. This is evidenced by the t-test, F-test, and Pearson correlation, which show that product innovation has a greater impact than product quality. The coefficient of determination (R²) value of 0.688 indicates that these two independent variables can explain 68.8% of the variation in purchasing decisions. This finding indicates that companies need to continue to innovate and maintain product quality so that consumer purchasing interest can increase.
The Absorptive Capacity and Knowledge Sharing Models on Seblak MSMEs Business Performance in Bekasi Syahyono; Chusnul Rahmawati; Devi Virgiana Hermansyah; Erika Nurhayani; Arianto, Quanita Elisya
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7383

Abstract

This study analyzes the influence of absorptive capacity and knowledge sharing on the business performance of Seblak MSMEs in Bekasi City. In the increasingly competitive food industry, absorptive capacity, as an organization's ability to acquire, assimilate, and utilize external knowledge, becomes an important factor for innovation and market response. In addition, knowledge sharing also supports the exchange of information and expertise within and between organizations, thereby improving product quality and operational efficiency. Through a descriptive quantitative approach, data were collected from 100 MSMEs through purposive sampling techniques and analyzed using the SEM-PLS (Structural Equation Modeling Partial Least Squares) method. The results reveal that absorptive capacity and knowledge sharing have a significant and positive influence on business performance, both directly and through synergistic interactions. The findings emphasize the importance of structured knowledge management and a culture of collaboration to drive innovation and improve competitiveness. The practical implications of this study include recommendations for MSMEs to strengthen absorptive capacity and optimize knowledge sharing practices as a strategy to improve market position and business sustainability.
Co-Authors Arianto, Quanita Elisya Ayu Oktavia Chusnul Rahmawati Erika Nurhayani Esa Cahaya Purnomo Inda Arsyizil Quwwatin Insania Putri Amanda Kurniawati Mulyanti Mutiara Madina Nur Aina Quanita Elisya Arianto Syahyono Vira Septiani Yayat Suharyat