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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Muhammad Vito Prasetiyo
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

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PENGARUH VARIASI PRODUK INDOMIE RASA RENDANG DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Muhammad Vito Prasetiyo; Nabila Arisanti; Irma Elvira Rizki; Naurah Azzahra Qurratu’ain; Annisa Safitri; Andira Putri Balkis; Rasyad Fiqry Caturitama; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4705

Abstract

Indomie has low sales in 2024, down around 1.2% from 2023 and the quality of Indomie products still has high MSG content so consumers are worried about using Indomie products. The problem with Indomie product variations is that there is a gap between the various flavor variations, but the rendang flavored Indomie product variations have the lowest sales. This research method uses quantitative methods using SPSS Version 25. The results of this research are that the quality and product variations Indomie rendang flavor has a positive and significant influence on purchasing decisions. Indomie companies should improve the quality of the ingredients used to ensure health for consumers. And the Indomie company should evaluate several flavor variations that consumers are less interested in, such as the rendang flavored Indomie product variations. Because this will help increase sales of Indomie products with other flavor variations Keywords : kualitas, variasi produk, Keputusan pembelian
PENGARUH PERDAGANGAN INTERNASIONAL EKSPOR DAN IMPOR TERHADAP PEREKONOMIAN INDONESIA Muhammad Vito Prasetiyo; Muhamad Ripqi; Apriliantoni, Apriliantoni
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i3.9575

Abstract

International trade has a significant influence on the Indonesian economy. This analysis shows that international trade increases economic growth, prosperity, and economic stability. Increasing exports of high-quality products to international markets drives Indonesia's economic growth, increases national income and creates jobs. International trade also increases access to goods and services, transfer of technology and knowledge. However, international trade also has challenges such as competition from the quality of imported products which can affect the domestic industry.
Co-Authors Andira Putri Balkis Annisa Safitri Apriliantoni, Apriliantoni Irma Elvira Rizki Kurniawati Mulyanti Muhamad Ripqi Nabila Arisanti Naurah Azzahra Qurratu’ain Rasyad Fiqry Caturitama