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Andira Putri Balkis
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Economics, Econometrics & Finance Environmental Science

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PENGARUH VARIASI PRODUK INDOMIE RASA RENDANG DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Muhammad Vito Prasetiyo; Nabila Arisanti; Irma Elvira Rizki; Naurah Azzahra Qurratu’ain; Annisa Safitri; Andira Putri Balkis; Rasyad Fiqry Caturitama; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4705

Abstract

Indomie has low sales in 2024, down around 1.2% from 2023 and the quality of Indomie products still has high MSG content so consumers are worried about using Indomie products. The problem with Indomie product variations is that there is a gap between the various flavor variations, but the rendang flavored Indomie product variations have the lowest sales. This research method uses quantitative methods using SPSS Version 25. The results of this research are that the quality and product variations Indomie rendang flavor has a positive and significant influence on purchasing decisions. Indomie companies should improve the quality of the ingredients used to ensure health for consumers. And the Indomie company should evaluate several flavor variations that consumers are less interested in, such as the rendang flavored Indomie product variations. Because this will help increase sales of Indomie products with other flavor variations Keywords : kualitas, variasi produk, Keputusan pembelian
PENGARUH KEBIJAKAN MONETER TERHADAP PEREKONOMIAN INDONESIA Indah Nur Aliza; Andira Putri Balkis; Apriliantoni
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i12.8579

Abstract

Abstract This research analyzes the effect of inflation on Indonesia's economic growth in 2023-2024. On the other hand, monetary policy is a strategy to adjust macroeconomic conditions so that they are as useful as possible by regulating the amount of money available for trading. According to data from the Central Statistics Agency (BPS), Indonesia's inflation in January 2024 was 0.04 percent on an annual basis, while inflation in January 2024 was 2.57 percent on an annual basis. By the end of January 2024, food prices had risen 26.27% and by the end of December 2023 they had risen 0.9%. The interest rate decision in August 2024. Keywords : Indonesian economy, monetary policy, inflation and interest rates. Abstrak Penelitian ini menganalisis dampak inflasi terhadap pertumbuhan ekonomi Indonesia tahun 2023 hingga 2024. Kebijakan moneter, di sisi lain, adalah strategi untuk menyesuaikan kondisi. Makroekonomi bertujuan untuk mencapai kegunaan yang dimaksudkan dengan mengatur jumlah uang yang tersedia untuk transaksi. Laju inflasi Indonesia naik pada bulan Januari, menurut Badan Pusat Statistik (BPS) 2024 adalah 0,04 persen secara tahunan, sementara inflasi pada Januari 2024 adalah 2,57 persen secara tahunan. Pada akhir Januari 2024, harga pangan sudah naik 26,27% dan pada akhir Desember 2023 naik 0,9%. Keputusan suku Pada bulan Agustus 2024. Kata kunci : perekonomian Indonesia, kebijakan moneter, inflasi dan suku bunga.
Co-Authors Annisa Safitri Apriliantoni Indah Nur Aliza Irma Elvira Rizki Kurniawati Mulyanti Muhammad Vito Prasetiyo Nabila Arisanti Naurah Azzahra Qurratu’ain Rasyad Fiqry Caturitama