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All Journal Jurnal Pengabdian Eksplorasi Humaniora Journal of Business Transformation and Strategy Smart Business Journal
Novia Nour Halisa
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Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Pokdarwis Pada Pariwisata Halal Makam Habib Basirih Di Kota Banjarmasin Irwansyah; Saladin Ghalib; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni; Siti Rusidah
Jurnal Pengabdian Eksplorasi Humaniora Vol. 2 No. 2 (2024): Jurnal Pengabdian Eksplorasi Humaniora
Publisher : Program Studi Administrasi Bisnis

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Abstract

ABSTRAK: Program pengabdian masyarakat dilaksanakan pada kelompok Pokdarwis Makam Habib Basirih Banjarmasin. Kelompok  Pokdarwis merupakan sebuah kelembagaan di tingkat masyarakat yang memiliki kepedulian dan tanggung jawab serta berperan sebagai penggerak dalam mendukung terciptanya iklim kondusif bagi tumbuh dan berkembangnya kepariwisataan religi. Permasalahan mitra yang mendasar yaitu bidang pengelolaan usaha dan penataan kawasan Wisata Halal. Tujuan kegiatan ini adalah mengembangkan kemampuan anggota Pokdarwis dalam mengelola wisata halal Makam Habib Basirih Banjarmasin. Adapun solusi permasalahan yaitu pemberian pelatihan tentang wisata halal dan manajemen usaha serta menghimpun kerjasama dengan dinas pariwisata Kota Banjarmasin, selanjutnya juga pendampingan bagi anggota kelompok Pokdarwis. Metode program yang dikembangkan adalah “RRA dan PRA” (rural rapid appraisal dan participant rapid appraisal). Hasil dari pelaksanaan kegiatan ini adalah peningkatan pengetahuan terkait pengelolaan wisata halal dan adanya ruang konsultasi bagi kelompok Pokdarwis makam Habib Basirih Kota Banjarmasin Kata kunci : Wisata Halal, Manajemen Usaha, Pokdarwis Makam Habib Basirih   ABSTRACT: The community service program was implemented in the Pokdarwis group of the Habib Basirih Tomb, Banjarmasin. The Pokdarwis group is an institution at the community level that has concern and responsibility and plays a role as a driver in supporting the creation of a conducive climate for the growth and development of religious tourism. The basic partner problems are in the field of business management and arrangement of the Halal Tourism area. The purpose of this activity is to develop the ability of Pokdarwis members in managing halal tourism at the Habib Basirih Tomb, Banjarmasin. The solution to the problem is to provide training on halal tourism and business management and to gather cooperation with the Banjarmasin City Tourism Office, then also mentoring for Pokdarwis group members. The program method developed is "RRA and PRA" (rural rapid appraisal and participant rapid appraisal). The results of the implementation of this activity are increased knowledge related to halal tourism management and the availability of a consultation room for the Pokdarwis group of the Habib Basirih Tomb, Banjarmasin City  Keywords: Halal Tourism, Business Management, Pokdarwis, Habib Basirih's Tomb
The Influence of Viral Marketing on Social Media and Online Customer Reviews on Purchase Decisions of Somethinc Cushion on the Shopee Marketplace in Banjarmasin Nikita Constantia Josepine Huwei; Setio Utomo; M. Hasanur Arifin; Novia Nour Halisa
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.117

Abstract

This research was conducted with the aim of testing and determining the partial and simultaneous influence of the Viral Marketing and Online Customer Review variables on the decision to purchase certain cushions at the Shopee Marketplace in Banjarmasin. This research uses a quantitative methodolgy. The research location is Banjarmasin City. The sample was 135 respondents who had purchased and used the Somethingnc cushion, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25 program. The results of this research prove that Viral Marketing has a positive and significant influence on the Purchase Decision for Somethinc Cushions at the Shopee Marketplace in Banjarmasin. Online Customer Reviews have a positive and significant influence on the decision to purchase Somethinc Cushion at the Shopee Marketplace in Banjarmasin. As well as Viral Marketing and Online Customer Reviews have a positive and significant influence on the Purchase Decision of Somethinc Cushions at the Shopee Marketplace in Banjarmasin
PENGARUH GRATIS ONGKIR DAN ONLINE CUSTOMER REVIEWS TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN FACETOLOGY DI MARKETPLACE SHOPEE Aulia Purnamasari; Setio Utomo; Saladin Ghalib; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This research investigates the partial and joint effects of Free Shipping and Online Customer Reviews on consumers’ purchase decisions regarding Facetology Sunscreen on the Shopee marketplace. The study employed a quantitative approach with an explanatory research design and involved a sample of 96 respondents selected through purposive sampling. Data were collected by distributing questionnaires directly to respondents, and hypothesis testing was carried out using multiple linear regression analysis with the assistance of SPSS version 25.0. The findings indicate that Free Shipping has a significant partial influence on purchase decisions for Facetology Sunscreen on Shopee. Similarly, Online Customer Reviews show a significant partial effect on consumers’ purchase decisions. Furthermore, both Free Shipping and Online Customer Reviews simultaneously exert a significant and moderately strong influence on purchase decisions for Facetology Sunscreen on the Shopee marketplace.
Pengaruh Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin Meisya Aulia Rahmi; Muhammad Hasanur Arifin; Novia Nour Halisa; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

Meisya Aulia Rahmi, 2210412220031, 2026. Pengaruh Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin, di bawah bimbingan: M. Hasanur Arifin. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh signifikan secara parsial dan simultan variabel Promosi dan Brand Trust terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian survei dan tipe explanatory research yang dilakukan di Kota Banjarmasin. Sampel dalam penelitian ini berjumlah 100 responden Generasi Z pengguna aplikasi GoFood di Kota Banjarmasin menggunakan teknik non-probability sampling dengan metode accidental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung (offline) dan melalui Google Form (online). Analisis data menggunakan regresi linear berganda dengan bantuan program SPSS 29 for Windows. Hasil penelitian menunjukkan bahwa Promosi berpengaruh signifikan secara parsial terhadap Loyalitas Pelanggan, Brand Trust berpengaruh signifikan secara parsial terhadap Loyalitas Pelanggan. Secara simultan Promosi dan Brand Trust berpengaruh signifikan terhadap Loyalitas Pelanggan Aplikasi GoFood pada Generasi Z di Kota Banjarmasin. Kata Kunci: Promosi, Brand Trust, Loyalitas Pelanggan
Co-Authors Aulia Purnamasari IRWANSYAH M. Hasanur Arifin Meisya Aulia Rahmi Muhammad Hasanur Arifin Nikita Constantia Josepine Huwei Noor Hidayati NURUL WAHYUNI Saladin Ghalib Setio Utomo Siti Rusidah