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Peran Pokdarwis Pada Pariwisata Halal Makam Habib Basirih Di Kota Banjarmasin Irwansyah; Saladin Ghalib; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni; Siti Rusidah
Jurnal Pengabdian Eksplorasi Humaniora Vol. 2 No. 2 (2024): Jurnal Pengabdian Eksplorasi Humaniora
Publisher : Program Studi Administrasi Bisnis

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Abstract

ABSTRAK: Program pengabdian masyarakat dilaksanakan pada kelompok Pokdarwis Makam Habib Basirih Banjarmasin. Kelompok  Pokdarwis merupakan sebuah kelembagaan di tingkat masyarakat yang memiliki kepedulian dan tanggung jawab serta berperan sebagai penggerak dalam mendukung terciptanya iklim kondusif bagi tumbuh dan berkembangnya kepariwisataan religi. Permasalahan mitra yang mendasar yaitu bidang pengelolaan usaha dan penataan kawasan Wisata Halal. Tujuan kegiatan ini adalah mengembangkan kemampuan anggota Pokdarwis dalam mengelola wisata halal Makam Habib Basirih Banjarmasin. Adapun solusi permasalahan yaitu pemberian pelatihan tentang wisata halal dan manajemen usaha serta menghimpun kerjasama dengan dinas pariwisata Kota Banjarmasin, selanjutnya juga pendampingan bagi anggota kelompok Pokdarwis. Metode program yang dikembangkan adalah “RRA dan PRA” (rural rapid appraisal dan participant rapid appraisal). Hasil dari pelaksanaan kegiatan ini adalah peningkatan pengetahuan terkait pengelolaan wisata halal dan adanya ruang konsultasi bagi kelompok Pokdarwis makam Habib Basirih Kota Banjarmasin Kata kunci : Wisata Halal, Manajemen Usaha, Pokdarwis Makam Habib Basirih   ABSTRACT: The community service program was implemented in the Pokdarwis group of the Habib Basirih Tomb, Banjarmasin. The Pokdarwis group is an institution at the community level that has concern and responsibility and plays a role as a driver in supporting the creation of a conducive climate for the growth and development of religious tourism. The basic partner problems are in the field of business management and arrangement of the Halal Tourism area. The purpose of this activity is to develop the ability of Pokdarwis members in managing halal tourism at the Habib Basirih Tomb, Banjarmasin. The solution to the problem is to provide training on halal tourism and business management and to gather cooperation with the Banjarmasin City Tourism Office, then also mentoring for Pokdarwis group members. The program method developed is "RRA and PRA" (rural rapid appraisal and participant rapid appraisal). The results of the implementation of this activity are increased knowledge related to halal tourism management and the availability of a consultation room for the Pokdarwis group of the Habib Basirih Tomb, Banjarmasin City  Keywords: Halal Tourism, Business Management, Pokdarwis, Habib Basirih's Tomb
The Influence of Viral Marketing on Social Media and Online Customer Reviews on Purchase Decisions of Somethinc Cushion on the Shopee Marketplace in Banjarmasin Nikita Constantia Josepine Huwei; Setio Utomo; M. Hasanur Arifin; Novia Nour Halisa
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.117

Abstract

This research was conducted with the aim of testing and determining the partial and simultaneous influence of the Viral Marketing and Online Customer Review variables on the decision to purchase certain cushions at the Shopee Marketplace in Banjarmasin. This research uses a quantitative methodolgy. The research location is Banjarmasin City. The sample was 135 respondents who had purchased and used the Somethingnc cushion, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25 program. The results of this research prove that Viral Marketing has a positive and significant influence on the Purchase Decision for Somethinc Cushions at the Shopee Marketplace in Banjarmasin. Online Customer Reviews have a positive and significant influence on the decision to purchase Somethinc Cushion at the Shopee Marketplace in Banjarmasin. As well as Viral Marketing and Online Customer Reviews have a positive and significant influence on the Purchase Decision of Somethinc Cushions at the Shopee Marketplace in Banjarmasin