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Revitalisasi Bisnis di Era Digital: Peranan Media Sosial dalam Mengembangkan Komunikasi Bisnis: Literature Review Mia Nurmiarani; Farida Hariyati; Olih Solihin; Efendi Agus Waluyo
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 2 No. 4 (2023): Desember : Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v2i4.2186

Abstract

In the dynamic digital era, businesses face significant challenges and opportunities that demand a revitalization of strategies to keep up with technological advancements and consumer dynamics. The aim of this research is to delve deeper and further investigate the role of social media in developing business communication in the digital age. This study employs a literature review approach as the foundation for gathering discussion materials. The research findings indicate that the use of social media in the context of business communication is not only relevant but also crucial for success and business development in the digital era. Its presence not only influences aspects of online business development but also serves as a key factor in strengthening corporate communication, fostering business collaboration, and adapting to crisis conditions. In conclusion, the use of social media in business communication development in the digital era has a significant impact on businesses.
Gaya Komunikasi Dakwah Era Digital: Kajian Literatur Yulia Rahmawati; Farida Hariyati; Ahmad Zakki Abdullah; Mia Nurmiarani
Concept: Journal of Social Humanities and Education Vol. 3 No. 1 (2024): Maret: Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i1.1081

Abstract

This research provides a deep understanding of the transformation of preaching or dawah communication styles in the digital era. Against the backdrop of technological advancements, preaching is no longer confined to conventional methods but has evolved into multi-directional communication that is more interactive and responsive. Preachers now adopt various strategies to enhance the effectiveness of preaching in the digital world. The research results highlight the shift in preaching communication styles from traditional lectures to utilizing social media, video platforms, and instant messaging applications. Prominent preachers in Indonesia, such as Abdul Somad, Adi Hidayat, and Khalid Basalamah, serve as successful examples in reaching audiences through digital channels. Various strategies for enhancing preaching in the digital era are identified, including mastering various digital platforms, developing storytelling skills, understanding online audience trends and habits, collaborating with digital content creators, implementing interactive technology, optimizing search and online visibility, and maintaining branding and messaging consistency. In conclusion, the utilization of digital technology can create preaching content that is more dynamic, relevant, and easily accessible to audiences increasingly connected through technology. Thus, this research provides practical guidance for preachers and researchers to enhance preaching communication in the digital era, making preaching more effective and relevant in the face of the dynamic developments in communication technology.
Media Sosial sebagai Agen Transformasi Politik: Analisis Pengaruh terhadap Proses Komunikasi Politik Arsyad Arsyad; Rifma Ghulam Dzaljad; Mia Nurmiarani; Safutra Rantona
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 2 (2024): APRIL : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i2.1593

Abstract

The development of social media has transformed the paradigm of political communication, opening the door for active participation of the community in political discussions. This research aims to delve into the changes in the dynamics of political communication alongside the proliferation of social media and reveal its impact on the formation of public opinion. The research employs a literature review approach to detail, evaluate, and summarize literature related to political communication, social media, and the role of digital platforms. Conceptual analysis and identification of previous research methodologies are utilized to establish the theoretical and methodological foundation. The results indicate that social media, as an agent of change, empowers the community in political discourse and shapes public opinion. This research integrates three communication theories (Agenda Setting, Gatekeeping, and Uses and Gratifications) to understand the complexity of political transformation through social media. In conclusion, social media creates fundamental changes in political communication, necessitating a deep understanding by political actors to optimize positive impacts while minimizing risks. This research is expected to contribute to the understanding of the complex dynamics between political communication and social media in the digital era.
Transformasi Media Sosial dalam Praktik Public Relations: Tinjauan Literatur Ahmad Zakki Abdullah; Mia Nurmiarani; Priyono Sadjijo
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 4 (2024): Oktober : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i4.2268

Abstract

The development of social media has transformed the landscape of communication and Public Relations (PR) practices. In this digital era, PR practitioners are required to understand and utilize social media effectively in efforts to build strong relationships with the public. This study aims to investigate the role of social media in PR practices, focusing on identifying current trends, changes, and challenges faced by PR practitioners in adopting social media. The method of literature review is used to gather and analyze information from various sources. The research findings show that social media has become an integral component in PR strategies, enabling practitioners to interact directly with the public, respond to issues in real-time, and measure their communication impact more accurately. Recent trends highlight the importance of visual content, collaboration with influencers, and attention to sustainability and social responsibility issues. In conclusion, the transformation of social media has had a significant impact on PR practices, expanding reach, increasing engagement, and allowing for more accurate performance measurement.