Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Widyanto, Prima
Unknown Affiliation
Transportation Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sosialiasi Consumer Behavior Kepada Konsumen Usia Muda: Menjadi Konsumen yang Cerdas Lermatan, Edwin; Firdaus, Muhammad Iqbal; Widyanto, Prima; Ghafar, Abdul; An, Charles; Octaviani, Reni Dian
Jurnal Abdimas Transportasi & Logistik Vol. 3 No. 2 (2023): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v3i2.1490

Abstract

This activity aims to provide socialization to young consumers about understanding the basic concepts of consumer behavior to help increase their confidence in making purchasing decisions as smart consumers. The activity was conducted at SMA 81 Jakarta involving 31 class X students. Pretest and post-test in the form of online questionnaires were administered before and after the socialization. Descriptive analysis and paired t-test were perfomed to analyze the data. The results of the analysis showed an increase in participants' understanding of the concept of consumer behavior in order to become smart consumers. The paired t-test showed that the difference in understanding scores before and after socialization showed a significant increase. The implication of this activity can be the basis for the development of similar extension programs in the educational environment, to equip the younger generation with knowledge and practical skills in dealing with the dynamics of consumer behavior.
Co-Authors Charles AN, Charles Ghafar, Abdul Lermatan, Edwin Muhammad Iqbal Firdaus, Muhammad Iqbal Octaviani, Reni Dian