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Journal : Outline Journal of Community Development

Business Legal Counseling for Micro Entrepreneurs to Prevent Business Disputes in Tembung Debi Masri; Tina Muhardika Handayani; Bambang Sutejo
Outline Journal of Community Development Vol. 2 No. 2: November 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vm1j6827

Abstract

Business law counseling activities for micro entrepreneurs in Tembung aim to increase legal understanding in running a business and prevent defense. Participated by 50 entrepreneurs from various sectors, this activity included presentations, interactive discussions, and contract drafting practices. Evaluation results show an increase in understanding of business law from 30% to 80%, as well as knowledge of contracts from 25% to 75%. Understanding of settlement solutions also increased from 20% to 70%. Despite the success of the activities, challenges in applying legal knowledge in the field still remain. Therefore, it is recommended to continue the program through workshops and further consultations, in order to support business growth and the local economy in Tembung.
Optimizing Social Media as a Promotional Tool to Attract Consumers to Warung Bakso Muammar Rinaldi; Tina Muhardika Handayani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/g0h2gp59

Abstract

In the digital era, social media plays a crucial role in product promotion, especially in the culinary sector such as meatball stalls. This activity aims to optimize the use of social media as a promotional tool for meatball shop owners through training and mentoring. The activity method consists of observation, in-depth interviews, and social media content analysis. The service results show a significant increase in stall owners' knowledge of digital marketing strategies, which is reflected in their ability to create interesting content and better interactions with consumers. Implementing social media strategies also results in significant increases in consumer engagement and sales turnover, as well as customer loyalty. These findings show that social media training not only improves the competency of stall owners, but also contributes to the growth of small businesses, encouraging sustainability and competitiveness in an increasingly competitive market.
Website and Online Store Creation Training for SMEs in Rural Kolam Areas Muammar Rinaldi; Ahmad Haris Hasanuddin Slamet; Oky Syahputra; Iin Srimulyani; Tina Muhardika Handayani; Henny Purnama Dewi
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j16wn459

Abstract

The website and online store training for SMEs in the Kolam Rural Area aimed to enhance the digital capacity of entrepreneurs in marketing their products online. The activity involved 20 SME owners who were taught how to create websites, integrate products into e-commerce platforms, and apply basic digital marketing techniques through social media and SEO. The results of the training showed a significant increase in participants' knowledge of utilizing technology to grow their businesses. Despite challenges related to limited digital infrastructure, participants successfully created and managed their websites and online stores. This training provides a strong foundation for SMEs to expand their market reach and improve their competitiveness. Going forward, further training and improvements in digital infrastructure are essential to ensure the long-term success and sustainability of SMEs in rural areas.