Garuda - Garba Rujukan Digital

Sosialisasi Peranan Bisnis Kreatif Melalui UMKM Pada Era Revolusi Industri 4.0 di SMA Kemala Bhayangkari 1 Medan Henny Purnama Dewi; Aprilda Yanti; Andini Permata Putri; Nadia Nur Sahgira; Dinda Larasati
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.304

Saat ini Indonesia mengadapi era Revolusi Industri 4.0, dimana rantai suplai bisnis terhubung secara digital yang berakibat penyederhanaan rantai suplai. Banyak lapisan Masyarakat yang telah membuktikan pesatnya perkembangan bisnis Terutama bidang UMKM dan Usaha Kreatif yang menggunakan teknologi digital di Indonesia. Era Revolusi Industri 4.0 bagi kaum milenial yang kreatif dan inovatif menjadi peluang dan tantangan dalam menjalankan bisnis di Indonesia. Peran serta pemerintah menjadi sangat krusial untuk membangun ekosistem yang mendukung serta memberikan fasilitas yang memadai baik berupa regulasi maupun sarana teknologi bagi bertumbuhnya UMKM dan Usaha Kreatif di Indonesia. Sosialisasi Peranan Bisnis Kreatif Melalui UMKM Pada Era Revolusi Industri 4.0 ini dilakukan di SMA Kemala Bhayangkari 01 Medan.

PENGARUH MOTIVASI DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FEB UNIVERSITAS BATTUTA Ichsan, Ichsan; Debi Masri; Henny Purnama Dewi; Danyl Mallisza; Jhon Rinaldo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.545

Angka pengangguran pada lulusan sekolah menegah atas (SMA) dan sekolah menengah kejuruan (SMK) hingga perguruan tinggi yang cukup tinggi sudah seharusnya mendapatkan perhatian lebih lanjut. Berdasarkan data yang bersumber dari detiknews.com bahwa tingkat pengangguran tertinggi di Indonesia paling banyak pada lulusan SMK dan SMA yaitu sebesar 11,13% dan 9,09% sedangkan tingkat pengangguran terbuka pada lulusan perguruan tinggi nilainya di atas 5%. Tujuan penelitian ini untuk melihat pengaruh motivasi dan efikasi diri terhadap minat berwirausaha mahasiswa, menggunakan metode kuantitatif deskriptif, dengan jumlah sampel sebanyak 100 orang dengan menggunakan metode random sampling. Hasil penelitian ini menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 2.622 > t-tabel 1,990 dengan tingkat signifikansi 0,010 < 0,05. Efikasi diri berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 3.836 > t-tabel 1,990 dengan tingkat signifikansi 0,000 < 0,05. Dan Motivasi, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta

PENGARUH MOTIVASI DAN EFIKASI DIRI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FEB UNIVERSITAS BATTUTA Ichsan, Ichsan; Debi Masri; Henny Purnama Dewi; Danyl Mallisza; Jhon Rinaldo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.545

Angka pengangguran pada lulusan sekolah menegah atas (SMA) dan sekolah menengah kejuruan (SMK) hingga perguruan tinggi yang cukup tinggi sudah seharusnya mendapatkan perhatian lebih lanjut. Berdasarkan data yang bersumber dari detiknews.com bahwa tingkat pengangguran tertinggi di Indonesia paling banyak pada lulusan SMK dan SMA yaitu sebesar 11,13% dan 9,09% sedangkan tingkat pengangguran terbuka pada lulusan perguruan tinggi nilainya di atas 5%. Tujuan penelitian ini untuk melihat pengaruh motivasi dan efikasi diri terhadap minat berwirausaha mahasiswa, menggunakan metode kuantitatif deskriptif, dengan jumlah sampel sebanyak 100 orang dengan menggunakan metode random sampling. Hasil penelitian ini menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 2.622 > t-tabel 1,990 dengan tingkat signifikansi 0,010 < 0,05. Efikasi diri berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta dengan nilai t-hitung 3.836 > t-tabel 1,990 dengan tingkat signifikansi 0,000 < 0,05. Dan Motivasi, dan efikasi diri secara simultan berpengaruh positif dan signifikan terhadap minat berwirausaha Pada Mahasiswa FEB Universitas Battuta

Website and Online Store Creation Training for SMEs in Rural Kolam Areas Muammar Rinaldi; Ahmad Haris Hasanuddin Slamet; Oky Syahputra; Iin Srimulyani; Tina Muhardika Handayani; Henny Purnama Dewi
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j16wn459

The website and online store training for SMEs in the Kolam Rural Area aimed to enhance the digital capacity of entrepreneurs in marketing their products online. The activity involved 20 SME owners who were taught how to create websites, integrate products into e-commerce platforms, and apply basic digital marketing techniques through social media and SEO. The results of the training showed a significant increase in participants' knowledge of utilizing technology to grow their businesses. Despite challenges related to limited digital infrastructure, participants successfully created and managed their websites and online stores. This training provides a strong foundation for SMEs to expand their market reach and improve their competitiveness. Going forward, further training and improvements in digital infrastructure are essential to ensure the long-term success and sustainability of SMEs in rural areas.

Product Innovation Analysis as a Strategy to Survive in Competitive Markets Zahara Meutia; Henny Purnama Dewi; Faziatul Amillia Mohamad Basir; Muammar Rinaldi; Azizul Kholis
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/2ag56c51

This study aims to analyze the role of product innovation as a strategy to survive in a competitive market. Product innovation is the main key for companies in facing tight competition in the era of globalization and rapid technological development. This study uses a quantitative descriptive method with a survey approach to small, medium, and large companies in several industrial sectors. Data were collected through questionnaires and in-depth interviews with company management who have experience in developing innovative products. The results of the study show that product innovation has a significant positive impact on the competitiveness and performance of the company, both in terms of increasing sales, customer loyalty, and market share. Factors that support the success of product innovation include the use of technology, research and development (R&D), and a focus on customer needs. In addition, obstacles that are often faced in implementing innovation include limited resources, capital, and access to technology. Proposed solutions include increasing investment in technology, collaboration with research institutions, and implementing customer-centric strategies.

The Influence of Entrepreneurship in the Higher Education Environment on Entrepreneurial Motivation Sattar Rasul; Henny Purnama Dewi; Atika Aini Nasution; Irma Herliza Rizki; Bambang Sutejo
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1xjk8e61

This study aims to analyze the influence of entrepreneurship in the university environment on students' entrepreneurial motivation. Along with the increasingly rapid economic development, entrepreneurship has become an attractive career choice for the younger generation, especially students. Universities as educational institutions have a strategic role in shaping the character and entrepreneurial mindset of students through the entrepreneurship programs they organize. This study uses a quantitative approach with survey methods and multiple regression analysis to identify factors that influence entrepreneurial motivation. The results of the study show that entrepreneurship in universities, which include entrepreneurship courses, seminars, training, and business incubators, have a significant influence on increasing students' entrepreneurial motivation. These entrepreneurship programs provide knowledge, skills, and support that are very important for students to start their businesses. In addition, social support from family and friends as well as economic conditions also play a role in increasing students' entrepreneurial motivation. The conclusion of this study is that entrepreneurship in universities contributes positively to encouraging students to enter the business world, so universities need to continue to develop their entrepreneurship programs to support the creation of innovative and competitive young entrepreneurs.

THE INFLUENCE OF DIGITAL LITERACY AND SELF-EFFICACY ON DIGITAL ENTREPRENEURSHIP INTENTION WITH GROWTH MINDSET AS A MODERATOR. Henny Purnama Dewi; Ayu Teresia Hutauruk; Iskandar Muda
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4453

The rapid development of digital technology opens up significant opportunities for young people to innovate through digital entrepreneurship. However, unequal digital literacy skills and varying levels of self-efficacy among university students pose challenges in maximizing this potential. This study aims to explore the influence of digital literacy and self-efficacy on digital entrepreneurial intentions, with growth mindset as a moderating variable. Data were collected from 215 university students in Medan and analyzed using Structural Equation Modeling (SEM). The results show that growth mindset has a direct positive effect on digital entrepreneurial intentions and moderates the influence of digital literacy and self-efficacy on these intentions. Digital literacy does not show a significant direct effect, while self-efficacy has a negative effect on digital entrepreneurial intentions. These findings emphasize the importance of developing a growth mindset to strengthen students' ability to utilize digital technology and build confidence in facing the challenges of digital entrepreneurship. The practical implications of this study point to the need to integrate growth mindset development into digital literacy programs and entrepreneurship training in higher education.

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