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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat
Endang Kustami
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Organizational Culture dan Communication Terhadap Employee Engagement Melalui Job Satisfaction Pada Karyawan Bank Swasta di Jawa Tengah Dhevi Dadi Kusumaningtyas; Pindo Asti; Yosefa Maria Seran; Endang Kustami; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 2 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i2.2122

Abstract

This study investigates the influence of work satisfaction, organizational culture, and communication on employee engagement within private banks in Central Java. The study's population comprised 150 private bank employees in Central Java, categorized as millennials aged 27 to 41, representing the most significant workforce demographic. Utilizing a non-probability sampling strategy through purposive sampling methodology. Data gathering uses a questionnaire method, with each item evaluated using a Likert scale. The study employed the SEM-PLS technique for data analysis, utilizing the SmartPLS 4.1.0.3 tool for data processing. The research findings indicate that communication positively and significantly influences employee engagement and job satisfaction, while organizational culture also positively and significantly affects both employee engagement and job satisfaction. The mediation test revealed that job satisfaction does not mediate substantially the connection between organizational culture and communication about employee engagement in private banks in Central Java.
PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
THE IMPACT OF DIGITAL MARKETING ON BUSINESS PERFORMANCE THROUGH THE ROLE OF COMPETITIVENESS IN MSMES IN SEMARANG REGENCY Endang Kustami; Luthfy Purnanta Anzie; Isa Al Ansori; Putri Nurusyifa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18343

Abstract

Digital marketing has been identified as a potential strategy to promote MSMEs and sell their products. The objective of this research is to test the influence of digital marketing on business performance with competitiveness as a mediating variable. The study respondents in this sample were 200 MSMEs in Semarang Regency, Central Java Province. The sampling procedure adopted a purposive sampling approach. The closed-end questionnaire was utilized to collect data with a five-point Likert scale. The analysis data method of this study is carried out based on the path analysis using SmartPLS software version 4.1.1.2. The study findings reveal that there is a significant impact of digital marketing on competitiveness. The second one is that digital marketing has a positive impact on business results. Third, the mediating relationship analysis illustrates that the competitiveness variable can mediate the impact of digital marketing on business performance. Research implications are the practical ideas for micro-entrepreneurs of meatball culinary businesses in applying digital marketing, competitiveness, and business performance.
Co-Authors Agustinus Budi Santoso Dhevi Dadi Kusumaningtyas Edwin Zusrony Edy Jogatama Purhita Greget Widhiati Haryo Kusumo Ida Hendriyani Indra Ava Dianta Isa Al Ansori Jarot Dian Susatyono Luthfy Purnanta Anzie Pindo Asti Putri Nurusyifa Siti Kholifah Tri Imaliya Widya Ariyani Yosefa Maria Seran