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Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang Setya Indah Isnawati; Rina Purwanti; Ulfamiyati Ulfamiyati; Prajna Paramita
Compromise Journal Community Proffesional Service Journal Vol. 2 No. 3 (2024): Compromise Journal: Community Professional Service Journal
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/compromisejournal.v2i3.292

Abstract

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.
Pelatihan Pembuatan Karikatur 3D Melalui Pemanfaatan Artificial Intelligence (AI) Bagi Guru KB Belia Puraya Irsal Fauzi; Dewi Ariani; Abdul Aziz; Novita Herawati; Ulfamiyati Ulfamiyati
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2586

Abstract

The development of Artificial Intelligence (AI) tools in early childhood learning has been a topic of interest in recent years. AI in early childhood education can be used to provide interactive, personalised and adaptive learning experiences. The use of AI tools in early childhood learning has great potential to improve the effectiveness and efficiency of learning. However, it is important to remember that the interaction and support of teachers and parents remains crucial in children's development, and AI should not replace the role of humans in the education process. Artificial intelligence (AI) tools, have been increasingly used in the field of early childhood education (ECE) to enhance learning and development among young children. Previous proof-of-concept studies have shown that AI can effectively improve learning and development in ECD; however, there is a dearth of knowledge on how these studies were conducted and how AI was used throughout these studies. The main problem faced by the partners is the lack of competence of these human resources in managing and applying AI tools in learning, especially in creating 3D caricatures that are useful to attract the attention of students, as well as to promote the school.