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All Journal Journal of Business & Banking Inovasi: Jurnal Ilmiah Ilmu Manajemen KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Bina Bangsa Ekonomika Journal of Innovative and Creativity
Ariwangsa, I Gusti Ngurah Oka
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Percaya tidak percaya: Benarkah jika kepercayaan dapat dibangun setelah mengkonsumsi suatu konten? (Studi fenomenologi konten edukasi pada ternak uang) Parasari, Nyoman Sri Manik; Maheswari, A.A. Istri Agung; Ariwangsa, I Gusti Ngurah Oka; Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3801

Abstract

Penelitian ini membahas pemasaran digital yang berfokus pada pemasaran konten edukasi finansial pada aplikasi Ternak Uang, bagaimana konten edukasi finansial dapat membangun kepercayaan merek, dari kepercayaan tersebut akan memperkuat hubungan konsumen dengan merek, mendorong untuk mengambil keputusan pembelian. Penelitian ini menggunakan metode fenomenologi untuk mengetahui fenomena yang terjadi pada konten edukasi Ternak Uang. Tahap pengumpulan data menggunakan wawancara mendalam. Dalam penelitian ini ditemukan bahwa faktor kepercayaan merek yang dibangun melalui konten edukasi dapat mempengaruhi keputusan pembelian, tetapi alasan keuangan menjadi faktor penghalang keputusan tersebut. Hasil penelitian ini adalah konten edukasi mengedukasi konsumen dalam menawarkan produk dan memenuhi sumber informasi yang dikemas dalam bentuk konten akan lebih dipercaya, jika pemberi informasi tersebut merupakan orang yang ahli dalam bidang investasi dan keuangan. Melalui penelitian ini diharapkan dapat memberikan informasi melalui konten edukasi yang efektif dalam mempengaruhi keputusan konsumen agar percaya dengan merek. Implikasi penelitian ini adalah kredibilitas dan otoritas terhadap konten edukasi Ternak Uang, pengambilan keputusan konsumen, pembentukan sikap dan kepercayaan terhadap potensi bisnis Ternak Uang serta berbagi minat dan tujuan yang sama.
PENGARUH LIKUIDITAS DAN RISIKO KREDIT TERHADAP KINERJA KEUANGAN PERBANKAN : STUDI KASUS PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Purnama, Ni Wayan Dinda; Dewi, Putu Pande R. Aprilyani; Ariwangsa, I Gusti Ngurah Oka; Widiantari, Komang Sri
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.699

Abstract

The COVID-19 pandemic has had a significant impact on various economic sectors, including the banking industry. In the aftermath of the pandemic, Indonesia's banking segment experienced changes in its financial performance, as reflected in indicators such as liquidity, profitability, and credit risk. These changes were influenced by economic policies implemented by the government during the pandemic, such as credit restructuring and reductions in benchmark interest rates. According to data from the Financial Services Authority (Otoritas Jasa Keuangan, OJK) at the end of 2021, the non-performing loan (NPL) ratio in Indonesian banks increased to 5.24%, compared to 2.49% before the pandemic, as a result of elevated credit risks due to customers' inability to meet their obligations. While the post-pandemic financial performance of the banking sector has shown signs of recovery, challenges such as rising credit risk and liquidity fluctuations remain, making liquidity improvement and profitability enhancement key focuses for ensuring future stability and positive performance in Indonesia's banking sector. This study aims to analyze and understand how liquidity and credit risk affect financial performance. Annual financial reports serve as secondary data for this study, with a sample of 97 banking companies’ data from 2021 to 2023. Data analysis employs multiple linear regression techniques. The findings reveal that liquidity has a positive and significant effect on financial performance. Furthermore, credit risk also demonstrates a positive and significant correlation with financial performance. Simultaneously, liquidity and credit risk significantly influence financial performance
PENGARUH SALES PROMOTION, CUSTOMER EXPERIENCE, DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION Sewakottama, Nyoman Gede Rastra; Prawitasari, Putu Putri; Tirtayani, I Gusti Ayu; Ariwangsa, I Gusti Ngurah Oka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.752

Abstract

The purpose of this study is to reveal the influence  of sales promotion, customer experience, and brand image partially and simultaneously on repurchase intention. The sample of this study amounted to 100 Gen Z consumers who visited Starbucks branches in Ubud. Data analysis techniques include validity test, reliability test, classical assumption test, multiple regression analysis, determination coefficient test, F test, and t test. The results of the study show that sales promotion, customer experience, and brand image have a significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention,  customer experience has a positive and significant effect on repurchase intention, Brand image has a positive and significant effect on repurchase intention. This has a significant positive influence on repurchase interest. The magnitude of the influence of independent variables on repurchase interest was 59.5%. The suggestions that researchers can give are as follows: It is recommended that Starbucks Ubud stores proactively provide information whenever there is a promotion of a product package at a lower price to consumers, so that more consumers need to buy, assess your employees' communication skills, and provide training to your employees. Always provide products that suit the consumer's lifestyle, promote well, provide a good experience to consumers, and build a good image in the eyes of consumers
Upaya Meningkatkan Partisipasi Pemilih Pemula Pemilu 2024 Melalui Sosialisasi Surat Suara di SMA PGRI 2 Denpasar Davi, Nadine Kalina; Wibawa Putra, Komang Satria; Ariwangsa, I Gusti Ngurah Oka; Gama, Adie Wahyudi Oktavia; Permana, Gusi Putu Lestara
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/7e275t50

Abstract

The 2024 elections to elect the President and Vice President, Members of the DPR RI, Members of the DPD RI, Members of the Provincial DPRD, and Members of the Regency/City DPRD will be held simultaneously throughout Indonesia on February 14th, 2024. According to data from the General Election Commission (KPU), the Millennial and Z generations dominate the vote in this election with 114 million voters or approximately with a total of 56% of all voters, so it can be ensured that for the success of the election, the participation of these two generations is very important. The service method was carried out by providing election outreach to 100 students at SMA PGRI 2 Denpasar on Tuesday, January 30 2024 at 10.30 - 11.00 WITA with the stages of providing material and a question and answer session. The results obtained were that many students already knew that the 2024 elections would take place and the location of each voting place. However, most students do not know details such as the types of ballot papers and the administrative procedures for transferring votes. After the socialization activities were completed, the students understood the message that their voting rights were important and that they should not abstain.
Peran Kualitas Produk Memoderasi, Brand Image, Store Atmosphere, Dan Sosial Media Marketing Terhadap Keputusan Pembelian Di 2nd_Jhon Rumadhita, Kadek Dwi; Ariwangsa, I Gusti Ngurah Oka; Wardani, Kadek Devi Kalvika Anggria; Pika, Putu Ayu Titha Paramita
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis peran kualitas produk sebagai variabel moderasi pada hubungan antara brand image, store atmosphere, dan social media marketing terhadap keputusan pembelian pada thrift shop 2ND_Jhon di Gianyar, Bali. Pertumbuhan pesat bisnis thrifting sebagai tren fashion berkelanjutan telah mengubah preferensi konsumen yang kini lebih memperhatikan faktor citra merek, strategi pemasaran digital, serta persepsi kualitas produk. Menggunakan kerangka Theory of Planned Behavior (TPB), penelitian ini menguji bagaimana sikap, norma subjektif, dan persepsi kontrol perilaku memengaruhi niat beli konsumen. Data dikumpulkan melalui penyebaran kuesioner kepada 230 responden dan dianalisis menggunakan regresi linear berganda dengan uji moderasi. Hasil penelitian menunjukkan bahwa brand image, store atmosphere, dan social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, kualitas produk memperkuat hubungan antara ketiga variabel independen tersebut dengan keputusan pembelian. Temuan ini menegaskan pentingnya menjaga konsistensi kualitas produk dan reputasi merek untuk meningkatkan kepercayaan dan loyalitas konsumen, khususnya dalam industri fashion berkelanjutan.
Pengelolaan Keuangan Gen Z yang Dipengaruhi Inkusi Keuangan, Dompet Digital dan Literasi Keuangan sebagai Moderasi Weda, Putu Arya Krisna; Ariwangsa, I Gusti Ngurah Oka; Tirtayani, I Gusti Ayu; Dewi, Putu Purnama
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p407-419.54307

Abstract

Perkembangan keuangan digital yang pesat telah mengubah cara individu mengelola keuangannya, terutama di kalangan Generasi Z yang adaptif terhadap teknologi namun kerap menghadapi tantangan dalam menjaga disiplin finansial. Kemudahan akses terhadap layanan keuangan digital seperti dompet digital memang memberikan efisiensi, tetapi juga dapat memicu perilaku konsumtif apabila tidak diimbangi literasi keuangan yang memadai. Penelitian ini bertujuan menganalisis pengaruh inklusi keuangan dan penggunaan dompet digital terhadap pengelolaan keuangan Generasi Z di Kota Denpasar, dengan literasi keuangan sebagai variabel pemoderasi. Metode penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 105 responden pengguna aktif dompet digital, dan dianalisis dengan teknik Partial Least Squares (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa inklusi keuangan dan penggunaan dompet digital berpengaruh positif serta signifikan terhadap pengelolaan keuangan. Selain itu, literasi keuangan memperkuat hubungan tersebut, yang berarti semakin tinggi literasi keuangan, semakin bijak Gen Z dalam memanfaatkan layanan keuangan digital. Temuan ini menegaskan pentingnya peningkatan edukasi keuangan untuk membentuk perilaku finansial digital yang bertanggung jawab di kalangan generasi muda.
Co-Authors A.A. Istri Agung Maheswari, A.A. Istri Agung Adie Wahyudi Oktavia Gama Davi, Nadine Kalina Dewi, Putu Purnama Gusi Putu Lestara Permana I Gusti Ayu Tirtayani Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Sri Widiantari Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purnama, Ni Wayan Dinda Putra, Komang Satria Wibawa Putu Pande R. Aprilyani Dewi Rumadhita, Kadek Dwi Sewakottama, Nyoman Gede Rastra Wardani, Kadek Devi Kalvika Anggria Weda, Putu Arya Krisna