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All Journal Jurnal Manajemen dan Agribisnis E-Jurnal Ekonomi dan Bisnis Universitas Udayana JDM (Jurnal Dinamika Manajemen) Warmadewa Management and Business Journal (WMBJ) Inovasi: Jurnal Ilmiah Ilmu Manajemen Forum Manajemen Journal of Economics and Business Letters Jurnal Bina Bangsa Ekonomika Economic Reviews Journal Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
I Gusti Ayu Tirtayani
Universitas Pendidikan Nasional, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
PENGARUH E-PRICE DAN E-TRUST TERHADAP E-LOYALTY PADA ERA PANDEMIK Ida Bagus Gde Indra Wedhana Purba; I Gusti Ayu Tirtayani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.02.TAHUN. 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.648 KB) | DOI: 10.24843/EEB.2021.v10.i02.p06

Abstract

As time has developed, many e-commerce platforms exist in Indonesia, so that competition in maintaining consumer loyalty on an e-commerce website often occurs. This study aims to determine the effect of e-price and e-trust on e-loyalty and the role of e-trust in mediating it. The research method used is quantitative and using questionnaire. The population used in this study are consumers who have ever shopped online through the Indonesian online marketplace who are domiciled in the province of Bali. The sampling technique in this study was purposive sampling and accidental sampling and a sample of 120 respondents. The data analysis technique used is descriptive analysis and path analysis. The result of this research is that Shopee is e-commerce with the biggest enthusiasts in Bali. E-price and e-trust have a positive and significant effect on e-loyalty, and e-price has a positive and significant effect on e-trust, e-trust can mediate the effect of e-price on e-loyalty. This research is expected to be able to provide input to further researchers, e-commerce providers, sellers who sell in e-commerce, and customers. Providing reasonable prices, security in transactions, trust in online vendors, will certainly increase consumer loyalty, either by not moving to other e-commerce and recommending it to others.
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
DETERMINAN ONLINE REPURCHASE INTENTION PRODUK EMAS ANTAM MELALUI WEBSITE WWW.LOGAMMULIA.COM (STUDI PADA GENERASI MILLENIAL DI BALI) I Gusti Ayu Tirtayani; Ketut Tanti Kustina
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p03

Abstract

Investment in gold is a form of investment that is in great demand by investors from all walks of life, especially the millennial generation. The purpose of this study is to analyze the determinants of online repurchase intention of Antam's gold products through the website www.logammulia.com. The population in this study is infinite, so the number of samples used is 10 x 10 indicators = 100 samples. The sampling method used in this study is non-probability sampling. the study was tested using SEM-PLS analysis using the Warp-PLS version 3.0 program. Perceived Website Quality (pwq) and E-Trust (etrust) are the two main factors influencing consumer decisions in repurchasing Antam's gold products online. Perceived Website Quality (pwq) has a significant influence on E-Trust (etrust) and Online Repurchase Intention (ori). E-Trust (etrust) also has a significant influence on Online Repurchase Intention (ori).
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
PENGARUH PRICE FAIRNESS, PERCEIVED RISK DAN PERCEIVED VALUE PADA REPURCHASE INTENTION GEN Z DI BALI I Gusti Ayu Tirtayani; Gusti Ayu Aghivirwiati
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.01.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i01.p04

Abstract

Penelitian ini menginvestigasi dampak kolaborasi antara TikTok dan Tokopedia terhadap kecenderungan pembelian ulang (repurchase intention) pada generasi Z di Bali. Variabel yang menjadi fokus adalah perceived price fairness, perceived value, perceived risk, dan repurchase intention. Analisis dilakukan dengan metode Structural Equation Modeling menggunakan WarpPLS dengan sampel sebanyak 190 responden. Temuan menunjukkan adanya hubungan yang signifikan antara perceived price fairness, perceived value, dan perceived risk terhadap repurchase intention. Hasil analisis memperlihatkan bahwa persepsi tentang harga yang adil, nilai produk atau layanan, dan risiko yang dirasakan memiliki peran penting dalam membentuk keinginan generasi Z untuk melakukan pembelian ulang. Implikasi dari penelitian ini menyoroti pentingnya strategi pemasaran yang berfokus pada meningkatkan persepsi harga yang adil, nilai yang diberikan kepada konsumen, dan mengelola risiko yang dirasakan guna memperkuat loyalitas konsumen dalam konteks kerjasama antara TikTok dan Tokopedia di pasar Bali. Penelitian ini memberikan kontribusi dalam memahami perilaku pembelian konsumen, khususnya generasi Z, dalam era kolaborasi platform digital.
Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation Widagda K, I Gusti Ngurah Jaya Agung; Yasa, Ni Nyoman Kerti; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu; Dharmanegara, Ida Bagus Agung
Jurnal Manajemen & Agribisnis Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.3.428

Abstract

The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation. Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND SATISFACTION TERHADAP BRAND LOYALTY (Studi pada pelanggan Toko Buku Gramedia di Kota Denpasar) Rahmayanti, Putu Laksmita Dewi; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.81-99

Abstract

The purpose of this study was to test and explain the role of brand love in mediating the effect of brand satisfaction on brand loyalty. The population of this study were people in Denpasar City who had shopped for books at least 2 times at Gramedia Bookstore in the past year. The sample size used was 110 people with purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that brand satisfaction has no effect on brand loyalty, brand satisfaction has a positive and significant effect on brand love, and brand love has a positive and significant effect on brand loyalty, and brand love is able to fully mediate the effect of brand satisfaction on brand loyalty. This means that brand love is very important to exist between the influence of brand satisfaction on brand loyalty so that its influence becomes significant. Therefore, in the future, Gramedia bookstore really needs to build brand love from its customers.
THE ROLE OF DIGITAL MARKETING STRATEGY MEDIATES THE INFLUENCE OF DIGITAL ORIENTATION ON SUSTAINABLE BUSINESS PERFORMANCE Rahmayanti, Putu Laksmita Dewi; Suartina, I Wayan; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and explain the role of digital marketing strategy in mediating the effect of digital Orientation on sustainable business performance. The population of this study is Endek M.S.M.E. business actors in Bali who have adopted digital strategies within the last three years. The sample size used was 65 people using the purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that digital Orientation affects sustainable business performance, digital Orientation affects digital marketing strategy, and digital marketing strategy also affects sustainable business performance. Digital marketing strategy can partially mediate the effect of digital Orientation on sustainable business performance. Therefore, endek MSME need to pay attention and increase the intensity of adopting digital marketing strategies to improve sustainable business performance.
PENGARUH SALES PROMOTION, CUSTOMER EXPERIENCE, DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION Sewakottama, Nyoman Gede Rastra; Prawitasari, Putu Putri; Tirtayani, I Gusti Ayu; Ariwangsa, I Gusti Ngurah Oka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.752

Abstract

The purpose of this study is to reveal the influence  of sales promotion, customer experience, and brand image partially and simultaneously on repurchase intention. The sample of this study amounted to 100 Gen Z consumers who visited Starbucks branches in Ubud. Data analysis techniques include validity test, reliability test, classical assumption test, multiple regression analysis, determination coefficient test, F test, and t test. The results of the study show that sales promotion, customer experience, and brand image have a significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention,  customer experience has a positive and significant effect on repurchase intention, Brand image has a positive and significant effect on repurchase intention. This has a significant positive influence on repurchase interest. The magnitude of the influence of independent variables on repurchase interest was 59.5%. The suggestions that researchers can give are as follows: It is recommended that Starbucks Ubud stores proactively provide information whenever there is a promotion of a product package at a lower price to consumers, so that more consumers need to buy, assess your employees' communication skills, and provide training to your employees. Always provide products that suit the consumer's lifestyle, promote well, provide a good experience to consumers, and build a good image in the eyes of consumers
Co-Authors Ariwangsa, I Gusti Ngurah Oka Basmantra, Ida Nyoman Cahyani, Ni Putu Anggita Vira Dewi, Putu Purnama Dharmanegara, Ida Bagus Agung Gusti Ayu Aghivirwiati I Gusti Ayu Ketut Giantari I Ketut Sudibia I Wayan Suartina Ida Bagus Gde Indra Wedhana Purba Kustina, Ketut Tanti Maheswari, Anak Agung Istri Agung Marhaeni, AAIN Ngurah Oka Ariwangsa, I Gusti Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Wayan Ekawati Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Primajana, Dewa Jati Rahmayanti, Putu Laksmita Dewi Roziana, Komang Cesie Agnestia Sewakottama, Nyoman Gede Rastra Suwardyanba, Gede Irfan Weda, Putu Arya Krisna