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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Warmadewa Management and Business Journal (WMBJ) Inovasi: Jurnal Ilmiah Ilmu Manajemen Forum Manajemen Journal of Economics and Business Letters Jurnal Bina Bangsa Ekonomika Economic Reviews Journal DEVOTE: Jurnal Pengabdian Masyarakat Global Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal of Innovative and Creativity
I Gusti Ayu Tirtayani
Universitas Pendidikan Nasional, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation Widagda K, I Gusti Ngurah Jaya Agung; Yasa, Ni Nyoman Kerti; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu; Dharmanegara, Ida Bagus Agung
Jurnal Manajemen & Agribisnis Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.3.428

Abstract

The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation. Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND SATISFACTION TERHADAP BRAND LOYALTY (Studi pada pelanggan Toko Buku Gramedia di Kota Denpasar) Rahmayanti, Putu Laksmita Dewi; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.81-99

Abstract

The purpose of this study was to test and explain the role of brand love in mediating the effect of brand satisfaction on brand loyalty. The population of this study were people in Denpasar City who had shopped for books at least 2 times at Gramedia Bookstore in the past year. The sample size used was 110 people with purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that brand satisfaction has no effect on brand loyalty, brand satisfaction has a positive and significant effect on brand love, and brand love has a positive and significant effect on brand loyalty, and brand love is able to fully mediate the effect of brand satisfaction on brand loyalty. This means that brand love is very important to exist between the influence of brand satisfaction on brand loyalty so that its influence becomes significant. Therefore, in the future, Gramedia bookstore really needs to build brand love from its customers.
THE ROLE OF DIGITAL MARKETING STRATEGY MEDIATES THE INFLUENCE OF DIGITAL ORIENTATION ON SUSTAINABLE BUSINESS PERFORMANCE Rahmayanti, Putu Laksmita Dewi; Suartina, I Wayan; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

This study aims to examine and explain the role of digital marketing strategy in mediating the effect of digital Orientation on sustainable business performance. The population of this study is Endek M.S.M.E. business actors in Bali who have adopted digital strategies within the last three years. The sample size used was 65 people using the purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that digital Orientation affects sustainable business performance, digital Orientation affects digital marketing strategy, and digital marketing strategy also affects sustainable business performance. Digital marketing strategy can partially mediate the effect of digital Orientation on sustainable business performance. Therefore, endek MSME need to pay attention and increase the intensity of adopting digital marketing strategies to improve sustainable business performance.
PENGARUH SALES PROMOTION, CUSTOMER EXPERIENCE, DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION Sewakottama, Nyoman Gede Rastra; Prawitasari, Putu Putri; Tirtayani, I Gusti Ayu; Ariwangsa, I Gusti Ngurah Oka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.752

Abstract

The purpose of this study is to reveal the influence  of sales promotion, customer experience, and brand image partially and simultaneously on repurchase intention. The sample of this study amounted to 100 Gen Z consumers who visited Starbucks branches in Ubud. Data analysis techniques include validity test, reliability test, classical assumption test, multiple regression analysis, determination coefficient test, F test, and t test. The results of the study show that sales promotion, customer experience, and brand image have a significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention,  customer experience has a positive and significant effect on repurchase intention, Brand image has a positive and significant effect on repurchase intention. This has a significant positive influence on repurchase interest. The magnitude of the influence of independent variables on repurchase interest was 59.5%. The suggestions that researchers can give are as follows: It is recommended that Starbucks Ubud stores proactively provide information whenever there is a promotion of a product package at a lower price to consumers, so that more consumers need to buy, assess your employees' communication skills, and provide training to your employees. Always provide products that suit the consumer's lifestyle, promote well, provide a good experience to consumers, and build a good image in the eyes of consumers
PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN DI CV. ARY’S MIKRO SINGAPADU BALI Suwardyanba, Gede Irfan; Prawitasari, Putu Putri; Ngurah Oka Ariwangsa, I Gusti; Tirtayani, I Gusti Ayu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.821

Abstract

The purpose of this study is to test how CV customer service is. Ary's Mikro Singapadu Bali and the atmosphere of the store affect customer loyalty. One hundred participants, all of whom are active in CV. Ary's Micro, participated in this quantitative study that used a purposeful sample strategy. The data were analyzed using multiple linear regression after being collected using a Likert-based questionnaire. To determine how much the two independent factors affect customer loyalty at the same time, we used the F test; To separate the effects, we use the T test. A regression coefficient of 0.439 and a significance level of 0.001 (less than 0.05) indicate that Customer Experience significantly and positively affects Customer Loyalty. The regression coefficient of 0.227 and the significance level of 0.001 (less than 0.05) indicate that the atmosphere of the store positively and significantly affects customer loyalty. The two factors have a substantial impact on consumer loyalty when taken together, according to the F test, which shows a significance level of 0.001. These results highlight the importance of making customers feel comfortable and have good interactions to increase customer loyalty. By promoting retail strategies based on innovation in consumer contact and retail environmental management, the study helps achieve Sustainable Development Goal (SDG) 8, which focuses on Decent Work and Economic Growth. The findings of this study have important practical implications, such as the recommendation that CVs. Ary's Micro is constantly working to improve the Store Atmosphere and Customer Experience to increase customer loyalty.  
Distribution economics analysis of government interventions in poverty reduction amid the COVID-19 pandemic in Klungkung Regency, Indonesia Marhaeni, AAIN; Sudibia, I Ketut; Tirtayani, I Gusti Ayu; Primajana, Dewa Jati
Journal of Economics and Business Letters Vol. 4 No. 2 (2024): April 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i2.304

Abstract

Amid the pursuit of sustainable development goals in Indonesia, with a keen align- ment with the Sustainable Development Goals (SDGs), the pressing issue of poverty alleviation looms large. This study, set in Klungkung Regency, aims to comprehen- sively understand and address key facets of poverty alleviation during the COVID- 19 pandemic. The primary objective of this research is to investigate the impact of the COVID-19 pandemic on the depth of poverty in Klungkung Regency, Indone- sia. To achieve these objectives, our research involved the selection of 37 mainland Klungkung’s villages as our study area. We collected data from a diverse sample of 296 respondents, employing a combination of sampling methods, including acci- dental, snowball, and purposive sampling. Our findings reveal a significant increase in poverty levels among respondents attributable to the COVID-19 pandemic, with discernible variations across different sectors. Notably, agricultural laborers demon- strated greater resilience compared to their non-agricultural counterparts. Crucially, the government’s interventions emerged as pivotal, leading to an enhancement in purchasing capacity among beneficiaries. In terms of implications, this study un- derscores the critical importance of precisely targeted government interventions in poverty alleviation during crises. It highlights the need for policies that focus on both short-term relief and long-term economic stability.
Peran Strategi Pemasaran Inovatif, Kualitas Pelayanan dan Fasilitas Pelabuhan Terhadap Peningkatan Wisatawan Di Pelabuhan Benoa, Bali Dengan Kepuasan Wisatawan Sebagai Variabel Mediasi Cahyani, Ni Putu Anggita Vira; Maheswari, Anak Agung Istri Agung; Tirtayani, I Gusti Ayu; Wisudawati, Ni Nyoman Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.969

Abstract

Maritime tourism in Bali continues to develop and has become one of the key sectors supporting the regional economy. Benoa Port plays a strategic role as a gateway for both international and domestic cruise tourists, especially after the development of the Bali Maritime Tourism Hub (BMTH). This study aims to examine the influence of innovative marketing strategies, service quality, and port facilities on the increase of tourists, with tourist satisfaction as a mediating variable. The research applies a quantitative approach with data collected through questionnaires. The population consists of tourists visiting Benoa Port, while the sample is determined using an accidental sampling technique with a total of 108 respondents. Data analysis is conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM), including outer model testing, inner model testing, and hypothesis testing. The findings are expected to indicate that innovative marketing strategies, service quality, and port facilities have a positive and significant effect on tourist satisfaction as well as on the increase of tourists at Benoa Port. The implications of this study provide insights for port management to enhance service quality, strengthen digital marketing strategies, and improve facilities to support the sustainable development of maritime tourism.
Co-Authors Adnyani, I G. A. Dewi Aghivirwiati, Gusti Ayu Ariwangsa, I Gusti Ngurah Oka Basmantra, Ida Nyoman Cahyani, Ni Putu Anggita Vira Dewi, Putu Purnama Dharmanegara, Ida Bagus Agung Gusti Ayu Aghivirwiati I Gusti Ayu Ketut Giantari I Ketut Sudibia I Ketut Sujana I Putu Gde Sukaatmadja I Wayan Suartina Ida Bagus Gde Indra Wedhana Purba Kustina, Ketut Tanti Maharani, Putu Kintan Maheswari, Anak Agung Istri Agung Marhaeni, AAIN Ngurah Oka Ariwangsa, I Gusti Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Wayan Ekawati Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Primajana, Dewa Jati Rahmayanti, Putu Laksmita Dewi Roziana, Komang Cesie Agnestia Sewakottama, Nyoman Gede Rastra Suwardyanba, Gede Irfan Weda, Putu Arya Krisna