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p-Index From 2020 - 2025
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All Journal International Journal of Social Service and Research
Fadilah, Muhamad Opan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Application of Business Model Canvas in MSMEs in Karangwuni Village Hernawan, Adam; Savandha, Septien Dwi; Karsa, Aldo Hermaya Aditia Nur; Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.747

Abstract

This qualitative research, employing a literature review approach, examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in fostering economic development amidst the ongoing wave of globalization. Specifically focused on Karangwuni Village, the study elucidates how the adoption of the Business Model Canvas framework positively impacts MSMEs, fortifying their operational infrastructure and catalyzing avenues for sustainable expansion, thereby underscoring the significance of strategic frameworks in bolstering the resilience and growth trajectory of MSMEs within the broader economic landscape.
The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan; Saputro, Wahyu Eko; Aditia, Oriza; Ridzki, Mohamad Maulana
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.749

Abstract

This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a positive and significant effect on competitive advantage, digital marketing significantly impacts MSME performance positively, competitive advantage significantly influences MSME performance positively, and Digital Marketing positively affects MSME performance through competitive advantage.
Co-Authors Aditia, Oriza Asikin, Muhamad Zaenal Hernawan, Adam Karsa, Aldo Hermaya Aditia Nur Ridzki, Mohamad Maulana Savandha, Septien Dwi Wahyu Eko Saputro, Wahyu Eko