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All Journal Pubmedia Social Sciences and Humanities El-Mujtama: Jurnal Pengabdian Masyarakat
Pangesti, Maydiyan
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Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

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The Influence of Social Media on the Cultural Identity of the Millennial Generation: Indonesian Case Study Pangesti, Maydiyan; Khaeriah, Ade Siti; Purwanto, Eko; Dwi, Aura; Nur, Azhara; Syafitri, Alexa; Shiva, Mefianda; Permata, Adinda; Intan, Nur; Azhari, Hajar
Pubmedia Social Sciences and Humanities Vol. 2 No. 1 (2024): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v2i1.241

Abstract

Results show that social media has a dominant role in shaping the cultural identity of the millennial generation. There have been significant changes in language use, with many English terms and phrases being used in everyday communication. Global fashion trends spread through social media are also widely adopted, leading to a mix of traditional and modern clothing styles. In addition, social values ​​such as freedom of expression and gender equality are more accepted and adopted by the millennial generation. Social media plays a dual role in cultural preservation and change. On the one hand, this platform enables the preservation of local culture through online communities that focus on specific cultures. On the other hand, strong foreign cultural influences can erode local cultural elements. Therefore, digital literacy and critical awareness in using social media are important to maintain a balance between adopting global culture and preserving local culture.
Peran Media Sosial dalam Membangun Opini Publik terhadap Pemimpin Politik Damayanti, Arni; Purwanto, Eko; Pangesti, Maydiyan; Dwi Hastuti, Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.10179

Abstract

The rapid growth of social media in the last five years has transformed the landscape of political communication and significantly influenced how public opinion toward political leaders is formed. Platforms such as TikTok, Instagram, and X (Twitter) have become key arenas for shaping political perception through visual narratives, short-form videos, and direct engagement between leaders and citizens. Recent studies highlight that algorithmic curation plays a crucial role in selectively amplifying certain political messages, which consequently affects how users construct their political judgments. Furthermore, users’ trust in the credibility of digital sources and the level of audience engagement have been shown to strongly determine the legitimacy and public support received by political leaders. This literature-based study synthesizes findings from recent international journals to explain how social media functions not only as a space for information dissemination but also as a strategic instrument for opinion formation and image construction in the political sphere.
Co-Authors Azhari, Hajar Damayanti, Arni Dwi Hastuti, Putri Dwi, Aura Eko Purwanto Khaeriah, Ade Siti Nur Intan, Nur Nur, Azhara Permata, Adinda Shiva, Mefianda Syafitri, Alexa