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All Journal MABIS: Manajemen dan Bisnis Dynamic Management Journal
Puspita, Rahista Maya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON CONSUMER SATISFACTION IN IMPLEMENTING STRATEGY AT PT PRIMAJASA CIREBON Ridhasyabina, Muna; Faujani, Fajrina Putri; Nugraha, Rizky; Puspita, Rahista Maya; Erpina, Evi; Dewi, Puspita; Azmy, Dzikry Ulyl; Wibowo, Sandi Nasrudin
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10459

Abstract

This research aims to determine the influence of price perceptions and service quality on customer satisfaction at PT. PrimajasaPerdanaraya Utama Cirebon branch. This research uses quantitative methods. The population in this study were all consumers of PT PrimajasaPerdanaraya Utama in the Cirebon area with a total sample of 56 respondents. Data processing uses SPSS version 26 application software. The analytical methods used in this research are instrumental tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests and heteroscedasticity tests), hypothesis tests (t tests and t tests). f). The research results show that Price Perception (X1) has no partial effect on Consumer Satisfaction (Y) and Service Quality (X2) has a partial effect on Consumer Satisfaction (Y). These results are shown by t count > t table (2.006). Simultaneously Price Perception (X1) and Service Quality (X2) have a positive and significant effect on Consumer Satisfaction (Y) with a calculation of fcount>ftable 37.825>3.17.
The influence of social media and e-WOM on skincare purchasing decisions Dewi, Puspita; Puspita, Rahista Maya
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.931

Abstract

The purpose of this study is to ascertain how Indonesian consumers' decisions to buy skincare products are influenced by the relationship between social media influencers and e-WOM. The study's population is infinite. In order to explain the link between variables, the research strategy employed in this study takes a quantitative approach. A sample of 100 respondents was obtained for the study using the Lemeshow equation as the sampling technique. The statistical technique used in this study is the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. Purchase decisions for skincare products are significantly influenced by social media and e-WOM, according to the research. The findings indicate that interactions and information received through social media as well as positive reviews from other users can influence consumers' level of trust and increase their propensity to make purchases. The implication is that companies in the skincare industry should utilize social media and e-WOM strategies as part of their marketing efforts to attract more consumers.
Co-Authors Azmy, Dzikry Ulyl Erpina, Evi Faujani, Fajrina Putri Nugraha, Rizky Puspita Dewi, Puspita Ridhasyabina, Muna Wibowo, Sandi Nasrudin