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All Journal Ilomata International Journal of Tax and Accounting Dynamic Management Journal
Erpina, Evi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON CONSUMER SATISFACTION IN IMPLEMENTING STRATEGY AT PT PRIMAJASA CIREBON Ridhasyabina, Muna; Faujani, Fajrina Putri; Nugraha, Rizky; Puspita, Rahista Maya; Erpina, Evi; Dewi, Puspita; Azmy, Dzikry Ulyl; Wibowo, Sandi Nasrudin
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10459

Abstract

This research aims to determine the influence of price perceptions and service quality on customer satisfaction at PT. PrimajasaPerdanaraya Utama Cirebon branch. This research uses quantitative methods. The population in this study were all consumers of PT PrimajasaPerdanaraya Utama in the Cirebon area with a total sample of 56 respondents. Data processing uses SPSS version 26 application software. The analytical methods used in this research are instrumental tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests and heteroscedasticity tests), hypothesis tests (t tests and t tests). f). The research results show that Price Perception (X1) has no partial effect on Consumer Satisfaction (Y) and Service Quality (X2) has a partial effect on Consumer Satisfaction (Y). These results are shown by t count > t table (2.006). Simultaneously Price Perception (X1) and Service Quality (X2) have a positive and significant effect on Consumer Satisfaction (Y) with a calculation of fcount>ftable 37.825>3.17.
The Impact of Investment Decisions, Funding Strategies, and Financial Performance on Firm Value: The Moderating Role of GCG Erpina, Evi; Budhiarto, Ahmad Rizal; Mardiyani, Mardiyani
Ilomata International Journal of Tax and Accounting Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijtc.v6i2.1693

Abstract

This study aims to analyze the impact of investment decisions, funding strategies, and financial performance on firm value in the Indonesian banking sector, while examining the moderating role of Good Corporate Governance (GCG) using Moderated Regression Analysis (MRA). Data were collected from banking companies listed on the Indonesia Stock Exchange (IDX) during 2019–2023 through purposive sampling. The analysis was conducted using MRA to examine the relationships between the independent variables (investment decisions, funding strategies, and financial performance), the dependent variable (firm value), and the moderating interactions of GCG. The results show that investment decisions have an effect but are not significant on firm value, while funding strategies and financial performance have a significant influence. The key finding from the moderation analysis reveals that GCG strengthens the relationship between financial performance and firm value. However, GCG fails to moderate the relationship between investment decisions and firm value, as well as between funding strategies and firm value. The implications of this study emphasize the importance of implementing GCG to enhance firm value through optimizing funding strategies and improving financial performance. For practitioners, these findings encourage the integration of GCG principles into financial decision-making. At the same time, for regulators, the results can serve as a basis for formulating policies that support better GCG implementation in the banking sector. For academics, this research provides a foundation for further studies on factors influencing firm value and the role of GCG across various industries
Co-Authors Azmy, Dzikry Ulyl Budhiarto, Ahmad Rizal Faujani, Fajrina Putri Mardiyani Mardiyani Nugraha, Rizky Puspita Dewi, Puspita Puspita, Rahista Maya Ridhasyabina, Muna Wibowo, Sandi Nasrudin