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All Journal Jurnal Ekonomi Bisnis Dan Industri (EBI) DEVELOPMENT : Journal of Community Engagement Jurnal Pengabdian Masyarakat Bhinneka
Pratiwi, Rina Ari
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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STRATEGI PEMASARAN DIGITAL DAN PENDISTRIBUSIAN BATIK TULIS DI KALANGAN MASYARAKAT: STUDY KASUS DESA GAMEL MELALUI SORUM ASOFA CIREBON Pratiwi, Rina Ari; Susanti, Susan Santi; Dini, Dini Selasi
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.235

Abstract

In distributing written batik, a batik craftsman in Gamel Village needs to have a digital marketing strategy through Sorum Asofa to develop batik cloth more widely in order to preserve batik culture in Cirebon. After the process of distributing written batik cloth from craftsmen, sorum asofa will be redistributed in the form of more creative products. Sorum Asofa's digital marketing strategy process promotes its products by utilizing social media (online) through applications such as Shopee, TikTok Shop, Lazada, and Tokopedia. Apart from that, Sorum Asofa also promotes its products offline (directly) so that innovation is needed that is in line with current technological developments. this this. Written batik is one of the regional cultural heritages that must be preserved both with more modern and traditional processes, so digital marketing has a very important role in preserving regional culture with more modern innovations among local communities and the manufacturing process is different from stamped batik, and mixed batik.Key words: Marketing,  Distribution, Handmade Batik, Sorum Asofa   
Inovasi Varian Rasa Cimplo sebagai Strategi Pemberdayaan Masyarakat Melalui Workshop Kuliner Kekinian Pratiwi, Rina Ari; Alimna, Fika; Negarawati, Esa; Ramadhani, Nurhalimah; Hernawati, Rita; Maula, Ripdatul; Alifia, Tasya; Afika, Ayu; Janan, Nabila; Rahmanto, Agus; Ahyar, Aldi Musthofainal; Habibah, Fadiyah Putri Nur; Rosidah, Rosidah; Alifa, Alifa; Vidiati, Cory
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.451

Abstract

Kegiatan pengabdian masyarakat dilaksanakan oleh mahasiswa Kuliah Pengabdian Masyarakat (KPM) Universitas Islam Bunga Bangsa Cirebon (UI BBC) di Desa Durajaya, Kecamatan Beber, Kabupaten Cirebon pada tanggal 03 Agustus 2025. Tujuan kegiatan ini adalah memberikan edukasi dan pelatihan mengenai inovasi varian rasa Cimplo sebagai produk kuliner kekinian yang dapat dimanfaatkan untuk pemberdayaan Karang Taruna, mahasiswa, dan masyarakat.Metode pelaksanaan berupa workshop yang meliputi pemaparan materi, demonstrasi pembuatan, dan diskusi interaktif. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengolah Cimplo menjadi berbagai varian rasa modern, terciptanya ide usaha kecil kreatif berbasis pangan lokal, serta meningkatnya kesadaran akan pentingnya inovasi kuliner untuk mendukung ekonomi masyarakat. Kegiatan yang diikuti oleh 26 peserta ini mendapatkan respons positif dari warga, khususnya generasi muda, dan diharapkan menjadi langkah awal bagi mahasiswa KPM UI BBC dalam mendorong wirausaha kuliner yang sesuai dengan tren pasar kekinian sehingga rasa cimplo itu tidak menonton terutama untuk para remaja – remaja yang lebih dominan suka jajanan modern.
INOVASI PEMANFAATAN LIMBAH KULIT PISANG SEBAGAI PRODUK PANGAN SEHAT: WORKSHOP PEMBERDAYAAN MASYARAKAT DESA DURAJAYA CIREBON Vidiati, Cory; Rosidah, Rosidah; Habibah, Fadiyah Putri Nur; Ahyar, Aldi Musthofainal; Rahmanto, Agus; Janan, Nabila; Afika, Ayu; Alifia, Tasya; Maula, Ripdatul; Hernawati, Rita; Ramadhani, Nurhalimah; Negarawati, Esa; Pratiwi, Rina Ari; Alimna, Fika; Alifa, Alifa
DEVELOPMENT: Journal of Community Engagement Vol. 5 No. 1 (2026): Maret
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/5kqttr68

Abstract

Banana peel waste in rural areas stays an unresolved environmental problem, even though peels contain useful nutrients like fiber, vitamins, and antioxidants. Durajaya Village in Cirebon Regency is among the largest banana transit centers, producing large volumes of peel waste every day. This community program aimed to improve residents' skills, including people with disabilities, in turning banana peels into nuggets as a potential home-based business. The program covered three stages: preparation, implementation, and evaluation, using a practical training method. Participants learned about the nutritional value of banana peels, safe processing techniques, and recipe ideas. Thirty-five people joined, including PKK mothers, local youth, and individuals with disabilities. About 90 percent of participants successfully made banana peel nuggets on their own, with good taste and a clear grasp of the nutritional benefits. Follow-up evaluation showed some participants had already used the product at home and considered it a small business option. The program boosted skills, raised awareness about organic waste use, and supported disability group involvement in productive economic activities. One limitation was that the final products were not tested in a laboratory for nutritional content.
Co-Authors Afika, Ayu Ahyar, Aldi Musthofainal Alifa, Alifa Alifia, Tasya Alimna, Fika Dini, Dini Selasi Habibah, Fadiyah Putri Nur Hernawati, Rita Janan, Nabila Maula, Ripdatul Negarawati, Esa Rahmanto, Agus Ramadhani, Nurhalimah Rosidah Rosidah Susanti, Susan Santi Vidiati, Cory