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All Journal International Journal of Education and Social Science (IJESS) Journal of Language Education JURNAL ABDIMAS PLJ
Sutrisno, Supadi Bambang
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Taste, and Promotion Decisions to Purchase Indomie Instant Noodles Nurlia, Titim; Sutrisno, Supadi Bambang; Sanjaya, Feri; Ristiana, Mela; Nafida, Nida
IJESS International Journal of Education and Social Science Vol. 5 No. 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.291

Abstract

The aim of this research is to determine the partial and simultaneous influence of taste and sales promotion on purchasing decisions among Indomie instant noodle consumers in Tangerang Regency. In this study the sample size was 100 respondents. In this research, accidental sampling technique was used. The technique for collecting data uses a questionnaire that has been tested for validity and reliability. In this study the sample size was 100 respondents. Accidental sampling technique was used in this research. The data collection technique uses a questionnaire whose validity and reliability have been tested. This research uses analytical techniques in the form of multiple linear regression analysis. The results of the research conducted show that: (1) Cita Rasa has a positive and significant influence on the purchasing decisions of Indomie instant noodle consumers in Tangerang Regency, as evidenced by the coefficient (?1) = 0, > 0 on the Cita Rasa variable. (X1). t count 2.456 > t table 1.987 and significance (0.000) < 0.05. (2) Promotion has a positive and significant effect on the purchasing decisions of Indomie instant noodle consumers in Tangerang Regency, as evidenced by the offer variable (X2) with coefficient (?2) = 0, > 0. t count 2.456 > t table 1.987 and significance (0.000) < 0.05. The results of this analysis are expected to provide useful information for PT. Indofood Sukses Makmur develops flavors and promotions to increase consumer purchasing decisions for Indomie instant noodles.
PELUANG BISNIS SESERAHAN YUNTUK MENAMBAH INCOME KELUARGA Janaka, Janaka; Sutrisno, Supadi Bambang; Sugiyanto, Eko; Ermanuri, Ermanuri; Nurlia, Titim; Suparti, Suparti
JURNAL ABDIMAS PLJ Vol. 3 No. 2 (2023): JURNAL ABDIMAS PLJ, Desember 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v3i2.990

Abstract

Wirausaha dalam pembuatan bisnis seserahan sangat popular dalam masyarakat. Ini sangat praktis sekali cara pembuataanya karena dalam membentuk seserahan yang bagus sangat perlu sekali pengalaman dalam pembuatannya. Bentuk dari seserahan itu sendiri sangat bermacam macam. Semakin bagus bentuknya maka akan mahal juga harga jualnya. Salah satu usaha rumahan kreatif yang saat ini mulai digandrungi beberapa orang, adalah bisnis seserahan. peluang bisnis adalah suatu kondisi dimana dapat memberikan kesempatan bagi seseorang terutama pebisnis untuk mencapai tujuannya. Tujuan bisnis tersebut dilakukan dengan usaha tertentu serta memakai sumber daya yang dimiliki secara efektif. Sehingga, bisnis tersebut dapat berkembang, penjualan meningkat, reputasi semakin baik, dan pada akhirnya keuntungan pun akan meningkat. Sedangkan menurut Thomas W. Zimmer, peluang bisnis adalah seseorang yang menciptakan inovasi dan pemikiran kreatif dari sebuah kesempatan untuk dapat mencapai tujuannya. Sebagai seorang pebisnis baru, ada banyak hal yang harus dilakukan untuk memulai sebuah bisnis. Namun dalam semua proses tersebut, ada satu hal yang sangat penting dan sering membuat pebisnis pemula mendadak galau, yaitu menentukan penambahan income bagi keluarga. Dengan demikian maka peluang bisnis seserahan untuk menambah income keluarga akan lebih baik lagi dalam masyarakat yang berada di RW 08 Graha Lestari Citra Raya. Pengabdian masyarakat ini membahas tetang mencari peluang bisnis dalam menambahkan income keluarga Graha Lestari Citra Raya Keluarahan Mekarbakti Kecamatan Panongan Kabupaten Tangerang.Banten. Kata Kunci : Peluang Bisnis, Seserahan, Income
FLUENT & FEARLESS: DEVELOPING REAL-LIFE ENGLISH COMMUNICATION COMPETENCE Sudirman, Sudirman; Sutrisno, Supadi Bambang; Oktafiani, Susi; Giyanto, Giyanto; Anggraini, Desi
JOLADU: Journal of Language Education Vol. 4 No. 2 (2025): JOLADU: Journal of Language and Education, Desember 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v4i2.1338

Abstract

This study aims to develop students’ real-life English communication competence through communicative, multimodal, and practice-oriented instructional strategies. The research addresses the persistent challenges faced by Indonesian EFL learners, particularly low speaking confidence, high anxiety, and limited willingness to communicate. A mixed-method classroom-based research design was employed involving 32 undergraduate EFL students. Data were collected through pre- and post-speaking tests, communicative competence rubrics, questionnaires on Willingness to Communicate (WTC), classroom observation, and semi-structured interviews. The intervention integrated role-play, multimodal tasks, gamified communicative projects, and structured real-life speaking simulations over eight weeks. Findings indicate significant improvement in students’ fluency, pronunciation accuracy, sociolinguistic appropriateness, and strategic competence. Students demonstrated increased confidence and reduced speaking anxiety. Quantitative results show a 28% increase in speaking performance scores and a 35% rise in WTC indicators. Qualitative findings reveal that contextualized speaking tasks and authentic interaction fostered greater engagement and communicative risk-taking. The study confirms that communicative competence development requires integration of linguistic knowledge, sociocultural awareness, and emotional readiness. The results suggest that real-life simulation and multimodal communication tasks effectively promote “fluent and fearless” English use. Pedagogical implications highlight the importance of structured communicative environments that prioritize authentic use rather than grammatical accuracy alone.
Co-Authors Desi Anggraini Eko Sugiyanto Elis Chalisyah Ermanuri, Ermanuri Janaka, Janaka Marhamah Marhamah Nafida, Nida Nurlia, Titim Oktafiani, Susi Prihandono, Prihandono Ristiana, Mela Sanjaya, Feri Sudirman Sudirman Suparti Suparti