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The Influence of Taste, and Promotion Decisions to Purchase Indomie Instant Noodles Nurlia, Titim; Sutrisno, Supadi Bambang; Sanjaya, Feri; Ristiana, Mela; Nafida, Nida
IJESS International Journal of Education and Social Science Vol 5 No 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.291

Abstract

The aim of this research is to determine the partial and simultaneous influence of taste and sales promotion on purchasing decisions among Indomie instant noodle consumers in Tangerang Regency. In this study the sample size was 100 respondents. In this research, accidental sampling technique was used. The technique for collecting data uses a questionnaire that has been tested for validity and reliability. In this study the sample size was 100 respondents. Accidental sampling technique was used in this research. The data collection technique uses a questionnaire whose validity and reliability have been tested. This research uses analytical techniques in the form of multiple linear regression analysis. The results of the research conducted show that: (1) Cita Rasa has a positive and significant influence on the purchasing decisions of Indomie instant noodle consumers in Tangerang Regency, as evidenced by the coefficient (β1) = 0, > 0 on the Cita Rasa variable. (X1). t count 2.456 > t table 1.987 and significance (0.000) < 0.05. (2) Promotion has a positive and significant effect on the purchasing decisions of Indomie instant noodle consumers in Tangerang Regency, as evidenced by the offer variable (X2) with coefficient (β2) = 0, > 0. t count 2.456 > t table 1.987 and significance (0.000) < 0.05. The results of this analysis are expected to provide useful information for PT. Indofood Sukses Makmur develops flavors and promotions to increase consumer purchasing decisions for Indomie instant noodles.
Implementation of Problem Based Learning with Gamification Approach Handikaningtyas, Tristania; Kenya, Ponasari Baron Mutiara; Ramadhan, Aditya; Fajarianto, Otto; Nurlia, Titim
IJESS International Journal of Education and Social Science Vol. 5 No. 2 (2024): VOL 5 NO 2 OCTOBER 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i2.364

Abstract

The 21st century learning presents significant challenges in the learning process. In this context, critical thinking, creativity, collaboration and communication skills are important skills that students must master. This study aims to explore the implementation of Problem-Based Learning (PBL) integrated with a gamification approach as a solution to improve 21st century skills in students. This research uses the systematic literature review (SLR) method with the inclusion criteria of review articles published within the last 5 years and covers the research area of gamification in Problem-Based Learning (PBL) to improve 21st century skills. Problem-Based Learning (PBL) provides meaningful learning experiences through learning activities that are relevant to the real world and can encourage students to actively participate in the learning process. However, there are challenges in maintaining the consistency of students' motivation and active involvement in learning. The implementation of PBL with a gamification approach is proven to show a significant increase in students' critical, creative and collaborative skills. However, in this context, educators' skills in designing learning by incorporating gamification elements are important factors in determining the success of gamification. The results of this study are expected to contribute positively to the development of effective and joyful learning models. It is also expected that the results of the research can provide recommendations for the creation of an interactive learning environment and support the achievement of mastery of 21st century skills in students.
Analysis of the Influence of Motivation and Competence on Employee Commitment At XYZ Polytechnic of Jakarta Caniago, Aspizain; Mardikawaty, Rini; Nurlia, Titim; Sopiah; Bambang Sutrisno, Supadi
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.319

Abstract

This study's title is "Analysis of the Influence of provocation and capability on Hand Commitment at XYZ Polytechnic Jakarta." The purpose of this exploration is to ascertain the extent to which capability and provocation influence hand commitment at the XYZ Polytechnic Jakarta. Capability is an existent's capacity, mastery, and individual capacities, and responsibility is an existent's feeling of obligation for the work terrain. A strong internal drive is provocation. This study employs a quantitative exploration approach via a questionnaire with a total population of 85 and a sample size of 85 using the tale system for sample computation. The examination demonstrating this The t test shows that capability and allegiance have a significant impact on representative responsibility. This is shown by the tcount X1 of 0.364, the tcount X2 of 0.455. The determination measure( R2) is 0.496. This suggests that other variables that this study did not examine account for the remaining 50.4, while provocation and capability have an impact of 49.6.
The Influence of Online Customer Reviews on Purchasing Decisions at the Radjawali.Id Online Shop in Jakarta Barat Aisyah Qadri Saiful, Nur; Sudirman; Nurlia, Titim; Angraini, Desi; Haris Ependi, Nur
MANAGER: Journal of Management and Administration Science Vol. 2 No. 2 (2023): MANAGER: Journal of Management and Administration Science, December 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i2.515

Abstract

The purpose of this research is to find out whether Online Customer Reviews have an effect on Purchasing Decisions at radjawali.id Onlineshop in West Jakarta. The research method uses quantitative research with survey method types. The population in this study were all product users at radjawali.id onlineshop, who had purchased products at radjawali.id onlineshop and used Shopee as a medium to view product reviews, totaling 100 product users. Based on the results of the research and analysis that has been carried out regarding the effect of Online Customer Review (X) on Purchase Decisions (Y), it can be concluded in this study that Based on the results of the t table calculations used, it can be obtained that the t test results for the Online Customer Review variable have a t count of 12.158 and a significant value of 0.000. So it can be concluded that the hypothesis (H1) which reads "Does Online Customer Reviews affect Purchasing Decisions at Onlineshop radjawali.id?", is accepted. The adjusted R2 result (coefficient of determination) is 0.601. This means that 60.1% of the Purchasing Decision variable will be influenced by the independent variable, namely Online Customer Review. While the remaining 40.3% of the Purchasing Decision variable will be influenced by other variables not discussed in this study.
EFEKTIVITAS MEDIA DIGITAL DALAM MENINGKATKAN PROMOSI DAN INFORMASI DI UNIVERSITAS SWADAYA GUNUNG JATI CIREBON Wulandari, Sri; Agustina, Heryani; Nurlia, Titim
Jurnal Ilmiah Publika Vol 9 No 2 (2021): JURNAL ILMIAH PUBLIKA
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v9i2.6724

Abstract

Perkembangan zaman yang semakin modern mendorong perubahan baik  secara langsung maupun tidak langsung, meningkatnya jumlah pengguna internet sendiri telah menarik berbagai macam bisnis untuk mempromosikan produknya di internet. Pada dasarnya media sosial telah mengubah cara konsumen berinteraksi dan perusahaan di dalam memasarkan produk. Digital Media adalah media yang tersaji secara online. Pada tahun 2020-2022 terdapat pertambahan jumlah mahasiswa pada Univresitas Gunung Jati, padahal sedang terjadi pandemic dimana calon mahasiswa banyak sulit mendapat akses untuk keluar melakukan aktivitas luar. Metode yang digunakan penelitian ini adalah survey. Hasil penelitian media digital sangat efektif untuk meningkatkan promosi dan informasi terutama penggunaan website yang menajdi portal utama dan disebar pada media sosial resmi dari Universitas Gunung Jati.