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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ekonomi dan Pembangunan Indonesia
Sardini Sardini
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pemasaran Jasa Dalam Meningkatkan Daya Minat Terhadap Kun Anta Presschool Sardini Sardini; Zakiyah Zahara; Syamsul Bachri; Risnawati Risnawati
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.358

Abstract

This research aims to explore the service marketing strategies implemented by Kun Anta Preschool, Kasturi Branch, Palu City in increasing parents' interest in this school. Kun Anta Preschool is an Islamic-based Early Childhood Education (PAUD) institution with the Montessori learning method. The research method used is descriptive with a qualitative approach. Data was collected through in-depth interviews with parents and teaching staff at Kun Anta Preschool Kasturi Branch. Direct observations were also carried out to understand practices in schools. The population of this study involved parents and teaching staff at Kun Anta Preschool, Kasturi Branch, Palu City. The research results showed that Kun Anta Preschool used several effective marketing strategies. They utilize social media such as Instagram and Facebook to create interesting content that increases the school's visibility in the community. One of the unique things about Kun Anta is the application of the Montessori learning method which is only applied by this school, which is a special attraction for parents. The obstacles faced by Kun Anta Preschool include the large school fees, but they are proportional to the facilities provided. However, the school's good reputation and the quality of early childhood education are strong factors that make parents interested in enrolling their children. This marketing strategy succeeded in increasing parents' interest in Kun Anta Preschool. In conclusion, the marketing strategy implemented by Kun Anta Preschool, Kasturi Branch, Palu City, especially through social media and unique learning methods, played an important role in increasing parents' interest. Positive factors such as the school's reputation and the quality of early childhood education also determine parents' decisions to enroll their children at Kun Anta Preschool. This research provides an in-depth understanding of how marketing strategies can influence parents' perceptions of a PAUD institution.  
Peningkatan Hasil Belajar Operasi Bilangan Cacah melalui Model Pembelajaran Team Games Tournament (TGT) pada Peserta didik Kelas 4 SD N Cengklik Diah Wahyuni; Dwi Setyani Putri; Yuli Andrayani; Chumdari Chumdari; Sardini Sardini
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 4 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i4.97159

Abstract

Penelitian tindakan kelas ini bertujuan untuk meningkatkan hasil belajar operasi bilangan cacah melalui model pembelajaran Team Games Tournament (TGT) pada peserta didik kelas 4 SD N Cengklik. Penelitian menggunakan model Kemmis dan McTaggart yang dilaksanakan dalam tiga siklus dengan subjek 28 peserta didik. Pengumpulan data dilakukan melalui tes dan observasi, kemudian dianalisis menggunakan statistik deskriptif dan metode kualitatif. Hasil penelitian menunjukkan peningkatan nilai rata-rata dari 55,89 pada pra-siklus menjadi 65,36 pada siklus I, 89,83 pada siklus II, dan 91,96 pada siklus III. Ketuntasan klasikal juga meningkat dari 32,14% menjadi 42,86%, 67,86%, dan 92,86% secara berturut-turut. Temuan ini mengindikasikan bahwa model TGT efektif meningkatkan hasil belajar peserta didik pada operasi bilangan cacah.
Peningkatan Hasil Belajar IPAS Pada Materi Jaring-Jaring Makanan Melalui Media Pembelajaran Diorama Pada Peserta Didik Kelas V SDN Cengklik Surakarta Tahun 2024/2025 Zulfa Fauziyyah; Diah Restu Setyawati; Nabila Asti Sephiawardani; Chumdari Chumdari; Sardini Sardini
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 4 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i4.97186

Abstract

Penelitian ini bertujuan untuk meningkatkan hasil belajar peserta didik kelas V SDN Cengklik Surakarta Tahun Ajaran 2024/2025 pada mata pelajaran Ilmu Pengetahuan Alam dan Sosial (IPAS) khususnya materi jaring-jaring makanan melalui penggunaan media pembelajaran diorama. Penelitian tindakan kelas (PTK) ini dilaksanakan dalam tiga siklus, masing-masing terdiri dari 4 tahapan yaitu perencanaan, pelaksanaan, observasi, dan refleksi. Subjek penelitian adalah siswa kelas V B di SDN Cengklik Surakarta. Instrumen yang digunakan adalah nilai pengetahuan berupa tes tertulis, lisan atau penugasan. Hasil penelitian menunjukkan bahwa adanya peningkatan signifikan dalam pemahaman dan hasil belajar peserta didik setelah penggunaan diorama sebagai media pembelajaran. Hal ini ditunjukkan oleh peningkatan rata-rata nilai tes hasil belajar peserta didik pada setiap siklus. Penggunaan diorama terbukti efektif dalam memfasilitasi pemahaman peserta didik terhadap konsep jaring-jaring makanan, meningkatkan partisipasi aktif, serta membuat pembelajaran menjadi lebih menarik dan interaktif.
Co-Authors Chumdari Chumdari Diah Restu Setyawati Diah Wahyuni Dwi Setyani Putri Nabila Asti Sephiawardani Risnawati Risnawati Syamsul Bachri Yuli Andrayani Zakiyah Zahara Zulfa Fauziyyah