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All Journal Jurnal Kesehatan Terapan Jurnal Ekonomi dan Pembangunan Indonesia
Sardini Sardini
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Economics, Econometrics & Finance Health Professions

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Strategi Pemasaran Jasa Dalam Meningkatkan Daya Minat Terhadap Kun Anta Presschool Sardini Sardini; Zakiyah Zahara; Syamsul Bachri; Risnawati Risnawati
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.358

Abstract

This research aims to explore the service marketing strategies implemented by Kun Anta Preschool, Kasturi Branch, Palu City in increasing parents' interest in this school. Kun Anta Preschool is an Islamic-based Early Childhood Education (PAUD) institution with the Montessori learning method. The research method used is descriptive with a qualitative approach. Data was collected through in-depth interviews with parents and teaching staff at Kun Anta Preschool Kasturi Branch. Direct observations were also carried out to understand practices in schools. The population of this study involved parents and teaching staff at Kun Anta Preschool, Kasturi Branch, Palu City. The research results showed that Kun Anta Preschool used several effective marketing strategies. They utilize social media such as Instagram and Facebook to create interesting content that increases the school's visibility in the community. One of the unique things about Kun Anta is the application of the Montessori learning method which is only applied by this school, which is a special attraction for parents. The obstacles faced by Kun Anta Preschool include the large school fees, but they are proportional to the facilities provided. However, the school's good reputation and the quality of early childhood education are strong factors that make parents interested in enrolling their children. This marketing strategy succeeded in increasing parents' interest in Kun Anta Preschool. In conclusion, the marketing strategy implemented by Kun Anta Preschool, Kasturi Branch, Palu City, especially through social media and unique learning methods, played an important role in increasing parents' interest. Positive factors such as the school's reputation and the quality of early childhood education also determine parents' decisions to enroll their children at Kun Anta Preschool. This research provides an in-depth understanding of how marketing strategies can influence parents' perceptions of a PAUD institution.  
Dukungan Keluarga dalam Respon Lansia Terhadap Tingkat Depresi Muhhammad Pauzi; Vera Kurnia; Sardini Sardini
JURNAL KESEHATAN TERAPAN Vol 13 No 1 (2026): Jurnal Kesehatan Terapan
Publisher : LPPM Universitas Kader Bangsa Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jk.v13i1.1125

Abstract

In Indonesia, most elderly people live with their families, but there are also many elderly people who end up living in nursing homes, which are shared living facilities for the elderly provided by the government. The purpose of this study was to determine the relationship between family support and depression levels among elderly people at the Sabai Nan Aluih Sicincinnursing home. This study used a descriptive correlational research design with a cross-sectional approach using a questionnaire as the research instrument. The sampling technique used total sampling with a total of 85 respondents. Bivariate data analysis was performed using the chi-square test. The results of the study obtained from 85 respondents found that 69 respondents received poor family support and 16 respondents received good family support, so that 43 respondents were found to experience moderate levels of depression. From the chi-square test results, a p-value of 0.0001 was found, which is less than 0.05, meaning that here is a relationship between family support and depression levels in the elderly. Based on this study, it can be concluded that family support plays an important role in the psychological development of the elderly. The results of this study can be used as input for nursing home health services to convey to families the importance of playing a role in the psychological development of the elderly by always visiting them at the nursing home.
Co-Authors Chumdari Chumdari Diah Restu Setyawati Nabila Asti Sephiawardani Pauzi, Muhhammad Risnawati Risnawati Syamsul Bachri Vera Kurnia Zakiyah Zahara Zulfa Fauziyyah