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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Nanda Nurkholillah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice Public Health Other

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Sosialisasi Peran Copywriting di Instagram Untuk Meningkatkan Penjualan Bisnis Pada Peserta Didik SMK El-Amin Sri Winda Hardiyanti Damanik; Ririn Uke Saraswati; Sarmin Sarmin; Euis Ratnasari; Ananda Putri Rahmadhani; Nanda Nurkholillah; Nur Indah Sari
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i1.376

Abstract

Students at SMK EL-AMIN belong to the Generation Z, where many of them have already started their own businesses. However, some students running these businesses have not fully utilized social media, particularly Instagram, as a promotional tool. Therefore, a community service activity in the form of socialization was conducted for SMK EL-AMIN students in Cabangbungin sub-district, Bekasi regency, West Java. The aim of this socialization activity is to enhance the understanding and knowledge of SMK EL-AMIN students regarding the benefits of copywriting on Instagram in boosting business sales. The socialization activity was attended by 36 participants. The stages of the community service activity include preparation, implementation, and evaluation. After participating in the community service activity, the participants' awareness and knowledge of the benefits of copywriting in increasing business sales improved. Participants also gained insights into creative copywriting tips for business promotion. The socialization activity had a significant impact on increasing the awareness and knowledge of participants.
Co-Authors Ananda Putri Rahmadhani Euis Ratnasari Nur Indah Sari Ririn Uke Saraswati Sarmin Sarmin Sri Winda Hardiyanti Damanik