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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal
Andika Sihotang
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Mempertahankan Nilai, Kepuasan Dan Loyalitas Pelanggan Lampu Hannochs Terhadap Disributor Hannochs Di Tembung Arsyrah Fitri; Teresia Bunga; Andika Sihotang; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2389

Abstract

This research aims to determine strategies for maintaining customer value, satisfaction and loyalty towards Hannochs brand lamps carried out by several Hannochs distributors in Tembung. The sampling technique used was purposive sampling with Hannochs customers at one of the Hannochs distributor shops in Tembung. Data collection methods are participatory observation and interviews. The results of the research show that consumer loyalty, consumer satisfaction with the quality of Hannochs lighting products are met with durability, product guarantees and various product variations so that consumer needs and desires are met, in several shops the service quality of Hannochs distributor shops also meets customer satisfaction with friendly service, respond quickly, and help resolve consumer problems in using the product.
Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180 Nadya Rahmadhani; Sepania Tiarasi; Linsa Febby Br Barus; Vini Andayani Manik; Riyani Sijabat; Feby Caroline; Andika Sihotang; Daniel Martinus; Mukmin Siregar; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2388

Abstract

This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determination with the help of SPSS 27 software. The findings indicate that service quality has a positive and significant effect on purchasing decisions. The regression analysis reveals that improvements in service quality contribute to a 27.7% increase in purchasing decisions. Therefore, enhancing aspects such as service timeliness, staff friendliness, facility cleanliness, and fuel quantity accuracy is essential for increasing customer satisfaction and loyalty at SPBU. The study recommends optimizing service through staff training, digital technology adoption, and the establishment of consistent service standards to maintain Pertamina’s competitiveness in the fuel retail market.
Co-Authors Arsyrah Fitri Daniel Martinus Feby Caroline Ivo Selvia Agusti Lenti Susanna Saragih Linsa Febby Br Barus Mukmin Siregar Nadya Rahmadhani Riyani Sijabat Sepania Tiarasi Teresia Bunga Vini Andayani Manik