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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal Jurnal Mahasiswa Kreatif
Linsa Febby Br Barus
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategi Komunikasi Bisnis Pada Produk MS Glow Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Mahasiswa Kreatif Vol. 2 No. 3 (2024): Mei : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i3.3263

Abstract

To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.
Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19 Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 3 (2024): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i3.3161

Abstract

The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in order to be able to improve and adapt again from the pandemic to endemic transition. So that when it enters the new normal era, of course there are still people who are still carried away by the habit of eating Ria from various online applications. Seeing this phenomenon, McDonald's tries to design various strategies through innovation in organizational behavior and management support to adapt back after the pandemic
Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180 Nadya Rahmadhani; Sepania Tiarasi; Linsa Febby Br Barus; Vini Andayani Manik; Riyani Sijabat; Feby Caroline; Andika Sihotang; Daniel Martinus; Mukmin Siregar; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2388

Abstract

This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determination with the help of SPSS 27 software. The findings indicate that service quality has a positive and significant effect on purchasing decisions. The regression analysis reveals that improvements in service quality contribute to a 27.7% increase in purchasing decisions. Therefore, enhancing aspects such as service timeliness, staff friendliness, facility cleanliness, and fuel quantity accuracy is essential for increasing customer satisfaction and loyalty at SPBU. The study recommends optimizing service through staff training, digital technology adoption, and the establishment of consistent service standards to maintain Pertamina’s competitiveness in the fuel retail market.
Co-Authors Andika Sihotang Aurora Elise Putriku Daniel Martinus Danny Ajar Baskoro Feby Caroline Ivo Selvia Agusti Junedi Sugianto Pakpahan Lenti Susanna Saragih Mukmin Siregar Nadya Rahmadhani Riyani Sijabat Sepania Tiarasi Sepania Tiarasi Lumban Tobing Vini Andayani Manik