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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Nadya Rahmadhani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Pemasaran Shopee Nronlineshop_ Untuk Mengembangkan Bisnis Ke Pasar Internasional Nadya Rahmadhani; Dilla Syadzwina; Lenti Susanna Saragih; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.3699

Abstract

This journal aims to analyze the marketing strategies implemented by nronlineshop_, an online shop business focusing on the sale of women's accessories and fashion, in expanding their business to the international market on the Shopee platform. With a focus on the international market, effective marketing strategies become the key to achieving success in global expansion. In an increasingly competitive and global business world, Integrated Marketing Communication (IMC) and Public Relations Marketing strategies become integral parts of the marketing strategy applied by Nronlineshop_. The objective is to enhance the visibility and competitiveness of Nronlineshop_ in the international market. In this research, the author uses a literature study approach and a qualitative approach by conducting interviews with the owner of nronlineshop_ and analyzing the marketing strategies implemented in promoting their products through Shopee. The research findings show that nronlineshop_ has successfully increased the visibility and sales of their products by implementing innovative and effective marketing strategies on the Shopee platform. The strategies include the use of Integrated Marketing Communication (IMC) methods and Public Relations Marketing, which incorporate marketing elements such as advertising, sales promotion, public relations, and integrated communication strategies. This research provides important contributions to the understanding of marketing strategies in international businesses, particularly on the Shopee platform. The implications of these findings can provide insights for other companies looking to enhance their marketing strategies on e-commerce platforms.
Analisis Strategi Komunikasi Pemasaran Nronlineshop_ Di Platform Shopee Nadya Rahmadhani; Dilla Syadzwina; Jois Simarmata; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the marketing communication strategy used by Nronlineshop_ on the Shopee e-commerce platform. In the rapidly developing digital era, marketing communication strategy is a key factor in determining the success of an online business. Its aim is to increase visibility, sales, and customer loyalty with effective and efficient strategies. The research employs a method of library study and a qualitative approach, focusing on theory and a case study of Nronlineshop_. The findings show that Nronlineshop_ implements a strategy that includes promotional tools in marketing communication such as advertising, sales promotion, public relations, personal selling, and direct marketing. The main challenge is the intense competition on Shopee, necessitating better product and service differentiation. The recommendations given include developing differentiation strategies, collaborating with influencers, integrating marketing channels, and understanding technology trends.
Strategi Penetapan Harga Yang Efektif Untuk Meningkatkan Pemasaran Produk Spaghetti Homemade: Kasus Dana Pasta Lenti Susanna Saragih; Nadya Rahmadhani; Kezia Virginia; Daniel Martinus
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2398

Abstract

This article discusses the implementation of efficient pricing strategies within a marketing management framework to increase promotion of homemade spaghetti products, with a focus on the Dana Pasta case analysis. Pricing plays a crucial role in achieving success in marketing, especially in the food industry sector. By considering variables such as high quality raw materials and careful manufacturing processes, this research explores strategic approaches that can strengthen product reputation, increase competitiveness, and attract the attention of target customers. This article discusses the basic principles of pricing, evaluates a number of strategies that can be implemented in the context of homemade spaghetti, and provides practical suggestions for improving product marketing results. Through the application of the Dana Pasta case study, the aim of this article is to provide relevant and applicable guidance for culinary business people who want to achieve success through a smart pricing approach
Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di SPBU 14.201.180 Nadya Rahmadhani; Sepania Tiarasi; Linsa Febby Br Barus; Vini Andayani Manik; Riyani Sijabat; Feby Caroline; Andika Sihotang; Daniel Martinus; Mukmin Siregar; Ivo Selvia Agusti
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2388

Abstract

This study aims to analyze the influence of service quality on the purchasing decisions of fuel consumers at Pertamina Gas Station (SPBU) 14.201.180. In the increasingly competitive business environment, service quality has become a critical factor in shaping customer loyalty and purchase decisions. The research adopts a quantitative approach, utilizing questionnaires distributed to 200 respondents. Data were analyzed using simple linear regression, t-test, F-test, and the coefficient of determination with the help of SPSS 27 software. The findings indicate that service quality has a positive and significant effect on purchasing decisions. The regression analysis reveals that improvements in service quality contribute to a 27.7% increase in purchasing decisions. Therefore, enhancing aspects such as service timeliness, staff friendliness, facility cleanliness, and fuel quantity accuracy is essential for increasing customer satisfaction and loyalty at SPBU. The study recommends optimizing service through staff training, digital technology adoption, and the establishment of consistent service standards to maintain Pertamina’s competitiveness in the fuel retail market.
Co-Authors Andika Sihotang Aurora Elise Putriku Daniel Martinus Danny Ajar Baskoro Dilla Syadzwina Feby Caroline Ivo Selvia Agusti Jois Simarmata Kezia Virginia Lenti Susanna Saragih Linsa Febby Br Barus Mukmin Siregar Riyani Sijabat Sepania Tiarasi Vini Andayani Manik